Morgenbooster / Digital Strategi / 4. oktober 2012

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The document discusses the importance of digital strategy for businesses. It notes that digital is no longer an add-on but is the core of many businesses. It advocates treating the digital presence as a source of value rather than just an expense. It also discusses how to create a digital service ecosystem and use customer insights to personalize services online. Finally, it emphasizes thinking long-term about digital strategy and its impact on business metrics like revenue growth.

Technology

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

ET TYPISK BRIEF FOR ET PAR ÅR SIDEN…

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

NYE KUNDER

TJENE PENGE SPARE PENGE

NUVÆRENDE
KUNDER

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

SER I JERES DIGITALE TILSTEDEVÆRELSE SOM EN UDGIFT?

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

ELLER SOM NOGET DER GIVER VÆRDI?

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

OG HVORDAN TALER I OM DET?

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

FAGRE NYE VERDEN

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

FÆLLES FOR DISSE ER, AT

DIGITAL ER DIN
FORRETNING – IKKE
NOGET DU KOBLER PÅ

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

HVORDAN GØR
MAN SÅ?

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

ELLER…

HVAD GØR DU, NÅR DIN
ORGANISATION
RAMMES AF EN NY
DIGITAL
FORRETNINGSMODEL?

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

VIDEN VIA DATA VIDEN VIA DIALOG

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

DIG
INTERESSENTER INTERESSENTER
1ST DEGREE 2ND DEGREE

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

HVIS DIGITAL ER LIG
FORRETNING SKAL DU
TALE FORRETNINGS-
SPROG

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

HVAD ER VÆRDIEN AF ET
BESØG?
HVAD ER VÆRDIEN AF EN
MAIL-UDSENDELSE?

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

FORSIDE SERVICES HRM PDR VIDEO

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

KONTAKT = 15 POINT

TILMELDING = 40 POINT

NYHEDSBREV = 10 POINT

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

I DAG HAR VI TJENT

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

HVAD KRÆVER DET?

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

MINDSET

ORGANISATION

FORM

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

FOR AT BLIVE KONKRET

HVEM HAR GJORT DET
RIGTIGE RIGTIGT?

http://avvinare.files.wordpress.com/2010/02/ntsiki.jpg

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

YDELSE

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

YDELSE DIGITAL

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

YDELSE DIGITAL SERVICE

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

YDELSE DIGITAL SERVICE SOCIAL

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

MULTI-CHANNEL CROSS-CHANNEL

SITES
L L L J

SERVICES
J L J J

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

SERVICE
DIGITAL
SERVICE
ØKOLOGI

+ +

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

DE VIRKSOMHEDER OG
ORGANISATIONER, DER
VIL BLOMSTRE DE
NÆSTE 10 ÅR …

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

DE VIRKSOMHEDER OG
ORGANISATIONER, DER
VIL BLOMSTRE DE
NÆSTE 10 ÅR …
FOKUSERER PÅ
DIGITALE SERVICE
ØKOLOGIER.

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

http://3.bp.blogspot.com/-oHJB8oq6QqM/TzDd-ApUBFI/AAAAAAAADQs/r2R67PLjbUI/s1600/Hofmann%2BX
%2BRoyalCPH_1_crop.jpg

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

YDELSE DIGITAL SERVICE

>  AKTUELLE TILBUD
>  REL. PRODUKTER
>  FORHANDLERE
>  ETC. ETC.

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

YDELSE DIGITAL SERVICE SOCIAL

>  AKTUELLE TILBUD >  ROYAL FAN CLUB
>  REL. PRODUKTER >  DEL TILBUD
>  FORHANDLERE >  RATINGS
>  ETC. ETC. >  ETC. ETC.

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

DET RETORISKE SPØRGSMÅL!

HVORFOR ER DET HER
IKKE BARE EN GOD IDÉ,
MEN NOGET
VÆRDISKABENDE FOR
FORRETNINGEN?

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

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MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

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MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

UDGIFTER

10 KR

5 KR

2 KR

0 KR

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

UDGIFTER VÆRDI

10 KR - 100 KR

5 KR - 100 KR

2 KR 1.000 KR

0 KR 10.000 KR

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

OMSÆTNING, 1. ÅR

+60%

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

OMSÆTNING, 2. ÅR

+30%

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

ENDNU ET RETORISK SPØRGSMÅL!

MEN DET KRÆVER VEL,
AT MAN TÆNKER
LANGSIGTET?

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

ONLINE VISION STATEMENT

ROYAL COPENHAGEN
WANTS TO GROW THE
ONLINE MARKET BY
TARGETING CUSTOMERS
MORE PERSONALLY
BASED ON SOLID
CUSTOMER INSIGHTS.

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

KÆRE CHEF,

ER VI EN DEL AF
DRIFTEN ELLER
FORRETNINGEN?

MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

KÆRE CHEF,

ER VI EN DEL AF
DRIFTEN ELLER
FORRETNINGEN?
ER VI EN UDGIFT ELLER
EN INDTÆGT?

TAK
RBL@1508.DK
KBU@1508.DK

TWITTER: @1508AS
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Morgenbooster / Digital Strategi / 4. oktober 2012

1. MORGENBOOSTER DIGITAL STRATEGI

2. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 ET TYPISK BRIEF FOR ET PAR ÅR SIDEN…

3. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 NYE KUNDER TJENE PENGE SPARE PENGE NUVÆRENDE KUNDER

4. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 SER I JERES DIGITALE TILSTEDEVÆRELSE SOM EN UDGIFT?

5. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 ELLER SOM NOGET DER GIVER VÆRDI?

6. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 OG HVORDAN TALER I OM DET?

7. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 FAGRE NYE VERDEN

8. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

9. MORGENBOOSTER: DIGITAL STRATEGI

10. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

11. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

12. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 FÆLLES FOR DISSE ER, AT DIGITAL ER DIN FORRETNING – IKKE NOGET DU KOBLER PÅ

13. MORGENBOOSTER DIGITAL STRATEGI

14. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

15. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 HVORDAN GØR MAN SÅ?

16. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 ELLER… HVAD GØR DU, NÅR DIN ORGANISATION RAMMES AF EN NY DIGITAL FORRETNINGSMODEL?

17. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 VIDEN VIA DATA VIDEN VIA DIALOG

18. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

19. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 DIG INTERESSENTER INTERESSENTER 1ST DEGREE 2ND DEGREE

20. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

21. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

22. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

23. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

24. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

25. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

26. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 HVIS DIGITAL ER LIG FORRETNING SKAL DU TALE FORRETNINGS- SPROG

27. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

28. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 HVAD ER VÆRDIEN AF ET BESØG? HVAD ER VÆRDIEN AF EN MAIL-UDSENDELSE?

29. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

30. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 FORSIDE SERVICES HRM PDR VIDEO

31. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 KONTAKT = 15 POINT TILMELDING = 40 POINT NYHEDSBREV = 10 POINT

32. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

33. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

34. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 I DAG HAR VI TJENT

35. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 HVAD KRÆVER DET?

36. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 MINDSET ORGANISATION FORM

37. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

38. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

39. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

40. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

41. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 FOR AT BLIVE KONKRET HVEM HAR GJORT DET RIGTIGE RIGTIGT?

42. http://avvinare.files.wordpress.com/2010/02/ntsiki.jpg

43. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

44.

45. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 YDELSE

46. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 YDELSE DIGITAL

47. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 YDELSE DIGITAL SERVICE

48. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 YDELSE DIGITAL SERVICE SOCIAL

49. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 MULTI-CHANNEL CROSS-CHANNEL SITES L L L J SERVICES J L J J

50. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 SERVICE DIGITAL SERVICE ØKOLOGI + +

51. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 SERVICE DIGITAL SERVICE ØKOLOGI + +

52. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

53. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 DE VIRKSOMHEDER OG ORGANISATIONER, DER VIL BLOMSTRE DE NÆSTE 10 ÅR …

54. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 DE VIRKSOMHEDER OG ORGANISATIONER, DER VIL BLOMSTRE DE NÆSTE 10 ÅR … FOKUSERER PÅ DIGITALE SERVICE ØKOLOGIER.

55. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012

56. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 http://3.bp.blogspot.com/-oHJB8oq6QqM/TzDd-ApUBFI/AAAAAAAADQs/r2R67PLjbUI/s1600/Hofmann%2BX %2BRoyalCPH_1_crop.jpg

57. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 YDELSE

58. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 YDELSE DIGITAL

59. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 YDELSE DIGITAL SERVICE >  AKTUELLE TILBUD >  REL. PRODUKTER >  FORHANDLERE >  ETC. ETC.

60. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 YDELSE DIGITAL SERVICE SOCIAL >  AKTUELLE TILBUD >  ROYAL FAN CLUB >  REL. PRODUKTER >  DEL TILBUD >  FORHANDLERE >  RATINGS >  ETC. ETC. >  ETC. ETC.

61. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 DET RETORISKE SPØRGSMÅL! HVORFOR ER DET HER IKKE BARE EN GOD IDÉ, MEN NOGET VÆRDISKABENDE FOR FORRETNINGEN?

62. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 http://www.singularity.com/charts/page67.html

63. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 http://spectrum.ieee.org/images/jul06/images/metcalfef1.jpg

64. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 UDGIFTER 10 KR 5 KR 2 KR 0 KR

65. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 UDGIFTER VÆRDI 10 KR - 100 KR 5 KR - 100 KR 2 KR 1.000 KR 0 KR 10.000 KR

66. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 OMSÆTNING, 1. ÅR +60%

67. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 OMSÆTNING, 2. ÅR +30%

68. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 ENDNU ET RETORISK SPØRGSMÅL! MEN DET KRÆVER VEL, AT MAN TÆNKER LANGSIGTET?

69. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 ONLINE VISION STATEMENT ROYAL COPENHAGEN WANTS TO GROW THE ONLINE MARKET BY TARGETING CUSTOMERS MORE PERSONALLY BASED ON SOLID CUSTOMER INSIGHTS.

70. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 PLAN BRAND MANAGEMENT RELATION MANAGEMENT Q1- Q2: IMPROVE USER EXPERIENCE Q1> : INCREASE CUSTOMER ENGAGEMENT Q2-Q4: INCREASE AWARENESS Q3>: COLLECT BUSINESS INTELLIGENCE ATTRACT CONVERT PERSONALIZE RELATE

71. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 KÆRE CHEF, ER VI EN DEL AF DRIFTEN ELLER FORRETNINGEN?

72. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012 KÆRE CHEF, ER VI EN DEL AF DRIFTEN ELLER FORRETNINGEN? ER VI EN UDGIFT ELLER EN INDTÆGT?

73. TAK RBL@1508.DK KBU@1508.DK TWITTER: @1508AS SLIDESHARE: SLIDESHARE.NET/1508AS

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