Prec fin forum-pt3-digital-strategy

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The concluding part of Precedent's Digital Finance Forum. Effective Digital Strategy, the bit that pulls it all together

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Prec fin forum-pt3-digital-strategy

  1. 1. Precedent’s Finance Forum 2012 Integration or isolation? The digital landscape for UK financial servicesSeptember 2012Digital Finance Forum 2012
  2. 2. 1. Rich media 2. Blogging and Micro-blogging 3. Social Networks 4. Mobile 5. Website innovation 6. Integrated strategiesDigital Finance Forum 2012 #PrecSem
  3. 3. Digital Finance Forum 2012 #PrecSem
  4. 4. Working with Compliance• Work through the specific points of what can vs. what can be done, suggesting and brainstorming alternatives as you go.• Where you have to have long compliance-driven disclaimers and legal speak, keep them on your website and away from social media• Get in-house experts to set-up their own social media profiles so that info can be shared by them as individuals.Digital Finance Forum 2012 #PrecSem
  5. 5. Effective digital strategy Mark Sherwin – Commercial Director
  6. 6. Digital Finance Forum 2012 #PrecSem
  7. 7. Digital Finance Forum 2012 #PrecSem
  8. 8. Digital Finance Forum 2012 #PrecSem
  9. 9. Digital Finance Forum 2012 #PrecSem
  10. 10. Digital Finance Forum 2012 #PrecSem
  11. 11. The internet is the first thing thathumanity has built that humanity doesn’tunderstand, the largest experiment inanarchy we have ever hadEric Schmidt, CEO GoogleDigital Finance Forum 2012 #PrecSem
  12. 12. Digital Finance Forum 2012 #PrecSem
  13. 13. Unique Value CreationMichael PorterDigital Finance Forum 2012 #PrecSem
  14. 14. Strategy is about making choices;what to do - and what not to do.Michael PorterDigital Finance Forum 2012 #PrecSem
  15. 15. Digital Finance Forum 2012 #PrecSem
  16. 16. Digital Finance Forum 2012 #PrecSem
  17. 17. Digital Finance Forum 2012 #PrecSem
  18. 18. If I’d asked my customers whatthey wanted they’d have saida faster horse! Henry FordDigital Finance Forum 2012 #PrecSem
  19. 19. Digital Finance Forum 2012 #PrecSem
  20. 20. Digital Finance Forum 2012 #PrecSem
  21. 21. Digital Finance Forum 2012 #PrecSem
  22. 22. Digital Finance Forum 2012 #PrecSem
  23. 23. Digital Finance Forum 2012 #PrecSem
  24. 24. Digital Finance Forum 2012 #PrecSem
  25. 25. Digital Finance Forum 2012 #PrecSem
  26. 26. 0800 800 801Digital Finance Forum 2012 #PrecSem
  27. 27. Harnessing the power of the internet isharnessing the power of your peopleMark SherwinDigital Finance Forum 2012 #PrecSem
  28. 28. Corporate communications Online communityDigital Finance Forum 2012 #PrecSem
  29. 29. Digital Special Ops Team Online community
  30. 30. Digital Special Ops Team Online community
  31. 31. Advocates and ambassadors The Social Network
  32. 32. Think big Start small Act quicklyDigital Finance Forum 2012 #PrecSem
  33. 33. Find our Precedent group and follow us aton LinkedIn for a chance to @precedentcomms forfind out more about our Precedent news, seminar infoseminars, network, share and general observationsideas and quiz the Precedent #PrecSemteam on seminar issues andmore!
  34. 34. Dates for your diary in 2012 Seminars Creating killer content: Simple steps, significant results Perth – 28th February Realising a return on your digital future Aberdeen – 22nd March Digital Marketing Head-First: Dive in like a Pro Birmingham – 29th March Membership Organisations: Big Questions, Digital Answers? London – April (tbc)Digital Finance Forum 2012
  35. 35. #PrecSemDigital Finance Forum 2012 #PrecSem

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