Decisions made by the intermediaries

1. Decisions made by the
Intermediaries
A presentation made by Shalvi Rathi,
MNNIT Allahabad under
Prof. Sameer Mathur,IIM Lucknow,
Marketing Internship,2015

2. Marketing Decisions
made by the Retailers

3. 1.TARGET MARKET
Defining the right audience

4. Channels to reach the audience-retail channel, a direct-response Internet
site, virtual malls, and thousands of links on affiliated sites.
2.Channels

5. The retailers product assortment must match the target market shopping
expectations in breadth and depth.
3. PRODUCT ASSORTMENT

6. 4. PROCUREMENT
Merchandise sources, policies, and practices

7. 5.SERVICES
Prepurchase,Postpurchase,Ancillary

8. 6. STORE ATMOSPHERE
The interior design and aura

9. Market Logistics Decisions

10. 1.Order Processing
shorten the order-to-payment
cycle

11. 2.Inventory
Manage cost effectiveness

12. 3.Warehouse
Reducing stocks,increase cost saving

13. 4.Transportation
Shipping goods cost effectively

14. Thank you