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 BUSINESS RESEARCH
NAME MATRIX NUMBER
AZIRA IDAYU BT ROZALI 18DPM10F2011
SITI NORAIN BT AB WAHAB 18DPM10F2015
NURUL ELINA BT YA’AKOB 18DPM10F2023
SHARIFAH ATIFAH BT SYED AHMAD 18DPM10F2024
NORAIN BT ADAM 18DPM10F2033
DESCRIBE
BACKGROUND OF
RESEARCH PROBLEM
 The introduction to the paper traditionally
contains a number of sections whose aim is
to establish a framework for the research in
question so that we are aware of how it fits in
with other research.
 While we should remember that different
publishing media may suggest other content
for, or sequences of, these sections, there will
be a common objective to give the reader a
clear idea about what is being done and why
it has been done.
 Pengenalan kepada karya tradisional
mengandungi beberapa bahagian yang
bertujuan untuk mewujudkan satu rangka kerja
untuk penyelidikan yang berkenaan supaya kita
sedar bagaimana ia sesuai dengan penyelidikan
yang lain.
 Walaupun kita harus ingat bahawa media
penerbitan yang berbeza boleh mencadangkan
kandungan lain, atau urutan, bahagian-
bahagian ini, akan ada matlamat yang sama
untuk memberikan pembaca idea yang jelas
tentang apa yang sedang dilakukan dan
mengapa ia telah dilakukan.
DEFINE
RESEARCH
PROBLEM
Problems are issues that
exist in the literature,
theory or practice that
creates the need for
implementation research.
According to Uma Sekaran
(2000), the problem is any
situation where there are
discrepancies between the
 A research problem is an issue or concern
that an investigator presents and justifies in a
research study.
DETERMINE
GENERAL AND
SPECIFIC
OBJECTIVES
GENERAL OBJECTIVE
 Provide a clear
statement of the
overall question.
 Provides an overview
or the big picture of
what is intended to be
achieve by the study.
SPECIFIC OBJECTIVES
 Follow it with action
oriented tasks.
 The specific objective
on the other hand
are the general
objective broken
down into smaller,
logically connected
parts that
systematically
provides more
details on research in
terms of the what,
why, where, when
and how of the
research.
DETERMINE RESEARCH QUESTIONS
 Research Questions is a questions that
specifically states what a researcher will
attempt to answer.
 Several questions may be formulated at this
stage. Each question is an alternative action
that management might take to solve the
management dilemma.
 Usually the most plausible action, or the one
that offers the greatest gain using the fewest
resources, is researched first.
IDENTIFY THE RESEARCH SCOPE
 Business research covers a wide range of
phenomena.
 The purpose of research is to fulfill
the need of knowledge of the organization, the
market, the economy or other areas of
uncertainty.
IDENTIFY THE SIGNIFICANCE OF RESEARCH
LIST THE
OPERATIONAL
DEFINATION
 An operational definition is a definition stated
in terms of specific criteria for testing or
measurement. These terms must refer to
empirical standards ( that is, we must be able
to count, measure, or in some other way
gather the information through our senses.
 Must specify the characteristics and how they
are to be observed.
 The specifications and procedures must be so
clear that any competent person using them
would classify the object in the same way.
 May vary, depending on your purpose and the
way you choose to measure them.
 Its purpose in research in basically the same.
 To provide an understanding and
measurement of concepts.
 We may need to provide operational
definitions for only a few critical
concepts, but these will almost always be the
definitions used to develop the relationships
found in hypotheses and theories.
RECOGNIZE RESEARCH LIMITATION
 The limitations are the inherent design or
methodology parameters that can restrict the scope
of the research findings and are outside the control
of the researcher.
 These reservations, qualifications or weaknesses
arise when all variables cannot be controlled within a
project design, or the optimum number of samples
cannot be taken due to time/budgetary constraints.
 Therefore, these factors have the potential to reduce
a studies validity of results, i.e., the credibility or
believability of the findings.
 If after careful consideration, you feel than the
findings will still be valid and useful even after
accepting a compromising position the research can
continue by appropriately reporting the limitations.

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BUSINESS RESEARCH FRAMEWORK

  • 2. NAME MATRIX NUMBER AZIRA IDAYU BT ROZALI 18DPM10F2011 SITI NORAIN BT AB WAHAB 18DPM10F2015 NURUL ELINA BT YA’AKOB 18DPM10F2023 SHARIFAH ATIFAH BT SYED AHMAD 18DPM10F2024 NORAIN BT ADAM 18DPM10F2033
  • 4.  The introduction to the paper traditionally contains a number of sections whose aim is to establish a framework for the research in question so that we are aware of how it fits in with other research.  While we should remember that different publishing media may suggest other content for, or sequences of, these sections, there will be a common objective to give the reader a clear idea about what is being done and why it has been done.
  • 5.  Pengenalan kepada karya tradisional mengandungi beberapa bahagian yang bertujuan untuk mewujudkan satu rangka kerja untuk penyelidikan yang berkenaan supaya kita sedar bagaimana ia sesuai dengan penyelidikan yang lain.  Walaupun kita harus ingat bahawa media penerbitan yang berbeza boleh mencadangkan kandungan lain, atau urutan, bahagian- bahagian ini, akan ada matlamat yang sama untuk memberikan pembaca idea yang jelas tentang apa yang sedang dilakukan dan mengapa ia telah dilakukan.
  • 7. Problems are issues that exist in the literature, theory or practice that creates the need for implementation research. According to Uma Sekaran (2000), the problem is any situation where there are discrepancies between the
  • 8.  A research problem is an issue or concern that an investigator presents and justifies in a research study.
  • 10. GENERAL OBJECTIVE  Provide a clear statement of the overall question.  Provides an overview or the big picture of what is intended to be achieve by the study. SPECIFIC OBJECTIVES  Follow it with action oriented tasks.  The specific objective on the other hand are the general objective broken down into smaller, logically connected parts that systematically provides more details on research in terms of the what, why, where, when and how of the research.
  • 12.  Research Questions is a questions that specifically states what a researcher will attempt to answer.  Several questions may be formulated at this stage. Each question is an alternative action that management might take to solve the management dilemma.  Usually the most plausible action, or the one that offers the greatest gain using the fewest resources, is researched first.
  • 14.  Business research covers a wide range of phenomena.  The purpose of research is to fulfill the need of knowledge of the organization, the market, the economy or other areas of uncertainty.
  • 17.  An operational definition is a definition stated in terms of specific criteria for testing or measurement. These terms must refer to empirical standards ( that is, we must be able to count, measure, or in some other way gather the information through our senses.  Must specify the characteristics and how they are to be observed.  The specifications and procedures must be so clear that any competent person using them would classify the object in the same way.
  • 18.  May vary, depending on your purpose and the way you choose to measure them.  Its purpose in research in basically the same.  To provide an understanding and measurement of concepts.  We may need to provide operational definitions for only a few critical concepts, but these will almost always be the definitions used to develop the relationships found in hypotheses and theories.
  • 20.  The limitations are the inherent design or methodology parameters that can restrict the scope of the research findings and are outside the control of the researcher.  These reservations, qualifications or weaknesses arise when all variables cannot be controlled within a project design, or the optimum number of samples cannot be taken due to time/budgetary constraints.  Therefore, these factors have the potential to reduce a studies validity of results, i.e., the credibility or believability of the findings.  If after careful consideration, you feel than the findings will still be valid and useful even after accepting a compromising position the research can continue by appropriately reporting the limitations.