The document outlines 5 concepts for summer camps over the next 5 years: 1) Focus on visuals in marketing to attract campers, 2) Get comfortable with new technologies, 3) Relax and learn about new marketing approaches, 4) Make bold statements in marketing, 5) Help parents feel less guilt if their kids don't attend camp. The overall goal is to help the summer camp industry provide such great experiences that parents no longer feel like failures if their kids don't go to camp.

1. 5 CONCEPTS
for the next 5 years
#CampPros

2. I T ’ S A L L A B O U T V I S U A L S

3. T E C H N O L O G Y
G E T C O M F O RTA B L E W I T H
#CampPros

4. R E L A X
L E A R N T O

5. A B O U T T H E M
M A K E Y O U R M A R K E T I N G
#CampPros

6. B O L D S TAT E M E N T S
M A K E

8. B O L D S TAT E M E N T ?
M Y

9. Y O U F E E L L I K E Y O U FA I L A S A PA R E N T
I F Y O U R K I D S D O N ’ T G O T O C A M P
I WA N T TO H E L P T H E S U M M E R C A M P I N D U S T RY B E S O G O O D T H AT:

10. T R AV I S A L L I S O N
C A M P H A C K E R . T V