1. Marketing
YOUR
Camp
11 Tips for Getting Started
from
CAMPHACKER

2. One day at a camp fair...

3. #CampPros
c4mp.pro

4. 1
The
Marketing
10
STRUGGLE
BASICS
TIPS

5. The
STRUGGLE

6. We aren’t good at
communicating our
value with people
who don’t know
summer camp.
the PROBLEM

7. As Camp Directors we are
Overwhelmed by
SURVIVING

8. While our
Client
FAMILIES
are overwhelmed,
worried about the economy.

9. Camp is
COMPLICATED
(15 page forms, 4 different pay rates, sessions
that don’t line up with family vacations… and
paying by cheque - who has cheques?!?)

10. METR
ICS
SP IATING
U
T
EN
ER UE
F L
IF A
D
V TION
SI
O
P
RO
P
I won’t overwhelm
you with
Marketing
SPEAK

11. Let’s look at
MARKETING
basics

12. (the world doesn’t
NEED
another summer camp)

13. Marketing is:
getting someone
who has a NEED to
KNOW, LIKE &
TRUST You
John Jantsch - Duct Tape Marketing

14. need = your
UNIQUE SKILL
or
perspective

15. or...
LOCATION/
BUS SERVICE/
LANGUAGE
PROGRAMS

16. sell on your
UNIQUE
SKILLS
or...

17. compete on
PRICE

18. race to the BOTTOM
(always someone who is willing to do it cheaper than you)

19. Be AMAZING or be
USEFUL

20. √ location
√ expenses
√ % of
market share

21. Apple Store on 5th Ave., NYC

22. X location
X expenses
X % of
market share

23. BUT...

24. APPLE
wins

25. more
MARKETING
basics

26. 1
2
3
your
IDEAL
client
start
with
WHY
REFERRALS
rule

27. who is your IDEAL CLIENT?

28. who is Sue Bryce’s IDEAL CLIENT?
(HINT: her’s is very similar to your’s)
Check out Sue’s Video: http://zoic.ca/SueBryceIdealClient

29. START WITH WHY

30. People don’t buy
what you do,
they buy
WHY
you do it.

31. not just ANOTHER summer camp

32. Ask
YOURSELF

33. What’s your CONTRIBUTION?

34. What’s your IMPACT?

35. Ideal WHY statement in the Simon
Sinek style:
To ____________,
so that ___________.

36. CampHacker exists to be the
BEST possible resource to the camp
community so that they can help
make summer camp
a priority
for EVERY family.

37. Remember
this guy?
John Jantsch - Duct Tape Marketing

38. John Jantsch
!
DUCT TAPE
MARKETING

39. Show, don’t
TELL

40. Marketing
USE TO BE

41. Now we...
TEACH
them.

42. That better be
WHAT YOU DO BEST

43. Seven
Referral
Steps

44. Narrow your focus
Communicate your WHY
Package your business
Marketing materials that educate

45. businesses call this a
CONTENT
MARKETING
STRATEGY

46. For a CAMP...
telling STORIES

47. Narrow your focus
Communicate your WHY
Package your business
Marketing materials that educate
Generate leads
Harness technology
Live by a calendar

48. 10
TIPS

49. It’s not about the
TOOLS
1

50. (except when it is...)

51. It’s about
TELLING
YOUR
STORIES

52. Start at the
START
2

53. Your Website is your FOUNDATION

54. usability

56. search-ability

58. 13 Choices

59. front page challenge
I GO
HERE!
I WANT TO
GO HERE!

60. Remember: It’s a
VISUAL
MEDIUM
3

62. what’s their story?

63. o go here
I WANT to go here
I ALREADY go here

64. Focus on your
EMAIL
NEWSLETTER
4

65. TEACH
them.

66. solve a problem for parents

67. REACH
OUT
to those who
don’t UNDERSTAND
you.

68. Have a Social Media
POLICY
5

69. Some examples of
Social Media Policies
http://zoic.ca/tTOLPf

70. WHO/
WHEN/
HOW
you post to Social Media

71. CRISIS Communication Plan
is ESSENTIAL.

72. Be Social,
OLD SCHOOL
6

73. chat with them

75. Use
GOOGLE
HANGOUTS
ON-AIR

76. Be
PURPOSEFUL
7

77. Make
SEARCH
ENGINES
love you!

78. Write good
CONTENT

79. SHARE
it.

80. REPEAT

81. MEASURE
it
8

82. Create a
LANDING PAGE
for everything

83. An example of a
landing page.

84. campgray.com/aca
campgray.com/yellowpages
campgray.com/kidsincamp
campgray.com/WIcamps
campgray.com/campeasy

85. Communicate like it’s
YOUR CHILD
9

86. KINTAIL &
THE
TORNADO

92. Go where the
PEOPLE
are
10

95. Monitor what is
SAID
ABOUT YOU
11

96. Your name, staff names
Your camp’s name
Your industry: “summer camp Wisconsin”
Your closest competitor
Your biggest supporters
“anyone recommend…”

97. thank you
slideshare.net/zoic

98. TRAVIS
ALLISON
www.CampHacker.TV
Free
Camp
MARKETING
Newsletter