Social MediaMarketing YourSummer Camp
who are you?
how’s thecoffee here?
problem
overwhelmed by surviving
clients
marketing          METR  U SP         ICSDI FFERE  NTIA TING       V ALUE   PRO POSI TION
(or... the world doesn’t      need another    summer camp )
marketing is...getting someone who has a need to know,            like & trust you.            - John Jantsch
need: your unique skillor perspective
sell on your unique      skills or...
compete on price
marketing basics1. your ideal client2. start with WHY3. referrals rule
1.who is your ideal     client?
http://www.mindmeister.com/54181307/who-is-your-customer
http://www.mindmeister.com/54181307/who-is-your-customer
http://www.mindmeister.com/54181307/who-is-your-customer
http://www.mindmeister.com/54181307/who-is-your-customer
http://www.mindmeister.com/54181307/who-is-your-customer
2.start with WHY
people don’t buywhat you do, theybuy WHY you do it.
WHY is what makes  you distinct
and not just another   summer camp
q:what is your why?
Watch this video athttp://zoic.ca/start_with_why
t is your contribution?
what isyour impact?
To ____________,So that ________.
CampHacker exists        to creategreat camp communities   so that camps are       inspired to    change the world
3.referrals rule
very practical
inspiring
showdon’t tell
++teach them          +
be helpful
7 steps
1. narrow your focus
2.find and communicate a     core difference       (your WHY)
3. package your business
4. create marketing       materials     that educate(write this one down!)
biz = CONTENTMARKETING STRATEGY
us =
5. lead generation    advertising     referrals        pr
6. harness technology    (the rest of my            +                      )
7. live by a calendar
http://zoic.ca/CampCalendar
social, why?
1 person,1 hour/day
...maybe wear    a shirt
the greatest of  these is...             zoic 3:16
#2
there vs perfect
there vs perfect
problem
no one wants towatch your long, boring     promo video
+
10 Things Every Camp    Should Do On
(we’ll cover 5)
5. educate
4. appeal to kids
3. keepit short
2. tour sleeping area
1.show your WHY
the newsletter shall  inherit the earth               zoic 3:17
problem
you’re talking  to her...
10 Things Every Camp    Should Do On
(we’ll cover 5)
5. have an opening image
4. educate(remember these dudes)
3. have a“call to action”
3.5 (use it twice)
2. include alumni
1.photos
<   >
problem
(you’rewhispering at a rave)
basics
goal = show leadership
leverage your skills     (which are?)
teaching/ training
500 000 000+
5 types  http://zoic.ca/OtherPPTs
newsfeed-fans (Likers?) -fans’ friends
customizable
what stands out?
html
520 x 675
200 x 520
facebook.com/username
visual medium (all social media is)
speak in pictures
videos, too
conversations
what is your  favouritememory of     your first day at    camp?
what does   campsmell like to   you?
you’re doing it right
you’re doing it right
day camp = VERY local
“Likes”
q: why do you care?
10 Things Every Camp    Should Do On
(we’ll cover 5)
5. landing pagewelcome video   - 30-60 seconds   *** from campers***
4. include a picture    in every post
3. Facebook ads   (see above)
2. sign up for newsletter
1. post & tagalumni photos weekly
</   >
monitor what isbeing said about you
google alerts- your name- your camp’s name- your industry: “summer campcanada” girls+camp+victoria-horses- your closest co...
RSS
50+ texts a day
mobile
locationmotivation: celebrate     the mayor
location games,tours,recommendations for parents
setting up your     system
rubber, meet    road
pick my brain, please. Travis Allison, Walking Maverick Consulting                               519.532.7366             ...
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
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Social Media Marketing for Summer Camps -January 2011

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Summer camps need social media marketing to show their unique skills. By focussing on teaching and creating content camps can show Why they are different.

In this talk, Travis Allison focuses on marketing basics and then offers some specific strategies for camps marketing via YouTube, Facebook, Mobile and e-Newsletters.

Contact travis@walkingmaverick.com if you would like a consultation for your summer camp.

Register for our free CampHacker.org newsletter for summer camp leaders at: http://zoic.ca/campnewsletter

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  • Social Media Marketing for Summer Camps -January 2011

    1. 1. Social MediaMarketing YourSummer Camp
    2. 2. who are you?
    3. 3. how’s thecoffee here?
    4. 4. problem
    5. 5. overwhelmed by surviving
    6. 6. clients
    7. 7. marketing METR U SP ICSDI FFERE NTIA TING V ALUE PRO POSI TION
    8. 8. (or... the world doesn’t need another summer camp )
    9. 9. marketing is...getting someone who has a need to know, like & trust you. - John Jantsch
    10. 10. need: your unique skillor perspective
    11. 11. sell on your unique skills or...
    12. 12. compete on price
    13. 13. marketing basics1. your ideal client2. start with WHY3. referrals rule
    14. 14. 1.who is your ideal client?
    15. 15. http://www.mindmeister.com/54181307/who-is-your-customer
    16. 16. http://www.mindmeister.com/54181307/who-is-your-customer
    17. 17. http://www.mindmeister.com/54181307/who-is-your-customer
    18. 18. http://www.mindmeister.com/54181307/who-is-your-customer
    19. 19. http://www.mindmeister.com/54181307/who-is-your-customer
    20. 20. 2.start with WHY
    21. 21. people don’t buywhat you do, theybuy WHY you do it.
    22. 22. WHY is what makes you distinct
    23. 23. and not just another summer camp
    24. 24. q:what is your why?
    25. 25. Watch this video athttp://zoic.ca/start_with_why
    26. 26. t is your contribution?
    27. 27. what isyour impact?
    28. 28. To ____________,So that ________.
    29. 29. CampHacker exists to creategreat camp communities so that camps are inspired to change the world
    30. 30. 3.referrals rule
    31. 31. very practical
    32. 32. inspiring
    33. 33. showdon’t tell
    34. 34. ++teach them +
    35. 35. be helpful
    36. 36. 7 steps
    37. 37. 1. narrow your focus
    38. 38. 2.find and communicate a core difference (your WHY)
    39. 39. 3. package your business
    40. 40. 4. create marketing materials that educate(write this one down!)
    41. 41. biz = CONTENTMARKETING STRATEGY
    42. 42. us =
    43. 43. 5. lead generation advertising referrals pr
    44. 44. 6. harness technology (the rest of my + )
    45. 45. 7. live by a calendar
    46. 46. http://zoic.ca/CampCalendar
    47. 47. social, why?
    48. 48. 1 person,1 hour/day
    49. 49. ...maybe wear a shirt
    50. 50. the greatest of these is... zoic 3:16
    51. 51. #2
    52. 52. there vs perfect
    53. 53. there vs perfect
    54. 54. problem
    55. 55. no one wants towatch your long, boring promo video
    56. 56. +
    57. 57. 10 Things Every Camp Should Do On
    58. 58. (we’ll cover 5)
    59. 59. 5. educate
    60. 60. 4. appeal to kids
    61. 61. 3. keepit short
    62. 62. 2. tour sleeping area
    63. 63. 1.show your WHY
    64. 64. the newsletter shall inherit the earth zoic 3:17
    65. 65. problem
    66. 66. you’re talking to her...
    67. 67. 10 Things Every Camp Should Do On
    68. 68. (we’ll cover 5)
    69. 69. 5. have an opening image
    70. 70. 4. educate(remember these dudes)
    71. 71. 3. have a“call to action”
    72. 72. 3.5 (use it twice)
    73. 73. 2. include alumni
    74. 74. 1.photos
    75. 75. < >
    76. 76. problem
    77. 77. (you’rewhispering at a rave)
    78. 78. basics
    79. 79. goal = show leadership
    80. 80. leverage your skills (which are?)
    81. 81. teaching/ training
    82. 82. 500 000 000+
    83. 83. 5 types http://zoic.ca/OtherPPTs
    84. 84. newsfeed-fans (Likers?) -fans’ friends
    85. 85. customizable
    86. 86. what stands out?
    87. 87. html
    88. 88. 520 x 675
    89. 89. 200 x 520
    90. 90. facebook.com/username
    91. 91. visual medium (all social media is)
    92. 92. speak in pictures
    93. 93. videos, too
    94. 94. conversations
    95. 95. what is your favouritememory of your first day at camp?
    96. 96. what does campsmell like to you?
    97. 97. you’re doing it right
    98. 98. you’re doing it right
    99. 99. day camp = VERY local
    100. 100. “Likes”
    101. 101. q: why do you care?
    102. 102. 10 Things Every Camp Should Do On
    103. 103. (we’ll cover 5)
    104. 104. 5. landing pagewelcome video - 30-60 seconds *** from campers***
    105. 105. 4. include a picture in every post
    106. 106. 3. Facebook ads (see above)
    107. 107. 2. sign up for newsletter
    108. 108. 1. post & tagalumni photos weekly
    109. 109. </ >
    110. 110. monitor what isbeing said about you
    111. 111. google alerts- your name- your camp’s name- your industry: “summer campcanada” girls+camp+victoria-horses- your closest competitor
    112. 112. RSS
    113. 113. 50+ texts a day
    114. 114. mobile
    115. 115. locationmotivation: celebrate the mayor
    116. 116. location games,tours,recommendations for parents
    117. 117. setting up your system
    118. 118. rubber, meet road
    119. 119. pick my brain, please. Travis Allison, Walking Maverick Consulting 519.532.7366 travis@walkingmaverick.com http://ca.linkedin.com/in/travisallison twitter.com/zoic

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