2014 Summer Camp Marketing with Charlotte Parent Magazine


Published on

Did you know parents start making summer camp plans for their kids as early as February? How will parents find out about your summer camp offerings? Charlotte Parent Magazine reaches over 103,122+ parents and we have several marketing strategies to help summer camps reach our audience.

Published in: Marketing, Career, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

2014 Summer Camp Marketing with Charlotte Parent Magazine

  1. 1. with... How will parents find out about your camp offerings? SALES & MARKETING ASSISTANT: KIA O. MOORE KMOORE@CHARLOTTEPARENT.COM
  2. 2. When do parents start thinking about summer camps?     Parents start making summer camp plans for their kids as early as February. Charlotte Parent Magazine reaches over 103,122+ parents Charlotte Parent Magazine is available in more than 800 locations throughout the metro-Charlotte area Charlotte Parent Magazine has several ways for summer camps to reach our audience
  3. 3. Reach the Charlotte Parent Magazine audience through: (1) Content Marketing [Print] (2) Digital Marketing [Interactive Web] (3) Email Marketing [E-Blast] PRINT INTERACTIVE WEB E-BLAST
  4. 4. SUMMER CAMP PROMOTIONAL CAMPAIGN   From mid-January to early-March, Charlotte Parent Magazine focuses on promoting area summer camps to our readers We use several promotional tactics to keep our readers informed about Summer Camps in the area:    Broadcast TV= Camp Week with WCCB Charlotte Print Media= Summer Camp content in print magazine for February Issue Online Media= Summer Camp content on the website under Summer Camp Tab   From Dec. 2012 – July 2013, The Online Camp Fair had over 65,000 page views and 20,000 unique visitors to the camp pages alone Social Media= Post on Facebook, Twitter, Pinterest, & Instagram about The Online Camp Fair, the Summer Camp print issue, & the Online Camp Directory
  5. 5. PRINT MAGAZINE ADS    Print ads available year-round Charlotte Parent Magazine camp-themed articles run from January - March To learn how to get your summer camp ad placed in the camp-themed issues call:704-248-5223
  6. 6. PRINT MAGAZINE DIRECTORY     Camp Print Directory will run in February Issue Receive DISCOUNTED PRICING for placement in the printed version of the Camp Directory with the purchase of a Print Magazine Ad See a sample page from our Printed Directory by clicking the button: AD DESIGN Call for pricing:704-248-5223
  7. 7. ONLINE CAMP FAIR     Online Overnight Camp Fair starts Dec. 1 Online Day Camp Fair starts Feb. 1 Online Camp Fair Marketing Packages include:  Camp logo  Photos Gallery (Up to 5 photos)  100 word description  Address, Location, & Phone  Direct email link  3 minute video (provided by the camp)  PDF of Flyer/Brochure (provided by the camp)  Menu of Services  Coupon or Discount Offer to prompt parents to register  Listings placed on the homepage of the camp fair Call for pricing:704-248-5223
  8. 8. E-BLAST Your camp can be showcased in our Online Camp Fair Marketing Email Blast  3 Mass Emails sent to our newsletter subscribers will occur the:   Last week in January  First week in March  First week in May  Call for pricing:704-248-5223
  9. 9. MORE INFORMATION… The Media Consultants at Charlotte Parent Magazine want to help you plan an effective Summer Camp Marketing Strategy! Contact Us for more information: 704-248-5223 advertising@charlotteparent.com GET INFO