LO1

2. Contents page
1. Vibe Context, genre, frequency
2. Vibe meaning
3. Vibe form and style
4. Vibe target audience
5. Target audience socio-economic needs
6. Vibe website analysis
7. Vibe front cover analysis
8. Vibe contents page analysis
9. Vibe double page spread
10. Production process
11. Kerrang! Context, genre, frequency
12. Kerrang! Meaning
13. Kerrang! Form and style
14. Kerrang! Target audience
15. Kerrang! Website analysis
16. Kerrang! Font cover analysis
17. Kerrang! Contents page analysis
18. Kerrang! Double page spread analysis
19. Production process
20. Conclusion
slide 3
slide 4
slide 5
slide 6
slide 7
slides 8&9
slide 10
slide 11
slide 12
slides 13 to 17
slide 18
slide 19
slide 20
slide 21
slide 22&23
slide 24
slide 25
slide 26
slide 27 to 31
slide 32

3. Vibe(on the slide: Context, genre, frequency)
Vibe is a music and entertainment magazine that mainly
features R&B and hip hop artists. Actors and other
entertainers are also featured. As well as music, Vibe also
covers the news – national news, sports news, events, movies
and TV- Vibes target audience according to Hartley’s 7
Subjectivities would be mainly males aged 16-25 year olds,
that follow urban and hip hop culture, as their content can
have explicit language and/or pictures.
Vibe shut down their production in summer 2009, however it
was then purchased by InterMedia Partners who now issue it
semi-monthly. There is now a larger presence online than
with the hard copies. This could be due to the fact that
technology is advancing and more people are on it making it
easier to purchase a copy online than go into a shop. This
therefore could explain why in 2014 Vibe magazine moved to
being an online only magazine.
Source: https://www.vibe.com

4. Meaning
Vibe’s logo uses black block capitals, this could be so they can try and stand out from other
magazines as there is a lot of competition on the market. By having a full stop at the end, this
connotes a short sentence making it a lot easier for people to remember the name of the
magazine, so that next time they go to buy a music magazine, Vibe is the first one they think of.
Vibe means: enjoy oneself by listening to or dancing to popular music. Therefore when people
see the name of this magazine when being sold they will want to purchase it so that they can
then ‘divert’ from everyday life and immerse themselves into the magazine (Katz).
However this logo could also been seen as boring and dull as it’s just black writing onto a white
background, meaning that it is not overly eye catching.

5. Form and Style
(Vibe)
Vibe magazine is quite nicely laid out, there is not to much information on the front cover, this
could connote simplicity which would make it easier for the readers as they wont get confused and
overwhelmed. Vibe tend to use the same sort of colours each issue, red, black and white or yellow,
white and black. Keeping to these three colours would reassure the reader and keep a routine
which could result in repeat purchases. Any celebrities that feature on the front cover are all giving
the consumer eye contact, this could draw in the consumer.
The dimensions of Vibe magazine are 27.9 by 20.3

6. Vibe target audience
Vibes target audience according to Hartley’s 7 Subjectivities would be
mainly males aged 16-25 year olds, that follow urban and hip hop
culture, as their content can have explicit language and/or pictures.
In addition, the front cover would ‘inform and educate’ the audience
(Katz) through the non-verbal code of Drake and the verbal code
“Became King” because they may read the interview inside to see how
he “became King” and might be educated on something they did not
previously know. The audience would also be “diverted” as they can
escape from their home life and immerse themselves into the stories the
magazine has to offer.
The audience reading Vibe could be classed as being ‘Explorers’
(Maslow) as this magazine has an urban fan base. If you wanted to get
into this type of music, you could easily be influenced to listen as it
becomes popular quite quickly.

7. A Upper Middle Class Higher managerial, administrative or
professional job employment
B Middle Class Intermediate managerial, administrative or
professional job employment
C1 Lower Middle Class Supervisory or clerical and junior managerial,
administrative or professional job
employment
C2 Skilled Working Class Skilled manual workers
D Working Class Unskilled manual workers
E Casual/Lowest Grade Workers Pensioners and others who depend on the
welfare state for their income
Vibes audience would mainly consist of people in categories C1, C2 and D (Socio-
Economic Needs) as they would have to have money spare to be able to purchase
the magazine, with it being £9.95 to subscribe to 6 issues which works out at £1.65
per magazine. The audience would also have to be relatively young as most the
artists featured relate more to the younger generations, such as Drake, Jay-Z and Lil’
Yachty.

8. Vibe Website
Other news that’s
not to do with
music, this could
be to try and
attract other
audiences and not
just the music
fans. By having
other news, other
audiences may
convert to Vibes
magazine which
would give Vibe
more views and
help them become
more popular.
The website overall is
quite simplistic and
easy to use however
there is quite a lot of
information wherever
you look. This could be
seen as a downfall as
it could become quite
overwhelming and put
people off.
The advert that is shown is
quite irrelevant and does
not have anything to do
with music. However it is a
way of Vibe making money
as they are letting other
companies advertise on
their website.
https://www.vibe.com

9. Vibe Website
(continued)
Vibe are in synergy with
the social media pages,
Facebook and Twitter.
This is an advantage as
the readers can then
get more involved with
the magazine. It could
also encourage new
audience members if an
advert pops up on their
social media feed about
Vibe.
Lets people know
the most popular
stories to read.
Readers may like
this feature as it
could save them
time if they’re in a
rush.
Drop down menus make it easier to
navigate your way around the
website
There is no obvious place to subscribe to Vibe
https://www.vibe.com

10. Front cover analysis
Vibe
The Masthead fades from
black to red, the denotation
of this could mean anger.
There is quite a lot of anger
in rap music. Using the
verbal code ‘Vibe’ cold
connote that when you
read this magazine you
could feel anger to relate to
the music.
The Cover lines let the consumer
know what is featured in the
magazines. By having these in
bold, this catches the consumers
eye. The verbal code ‘the 50
hottest rap blogs’ appeals to
vibes audience of males aged 18
to 23 as they would want to know
who the ‘hottest’ new artists to
listen to are so they keep in the
trend.
The main image is of Eminem with
his arms crossed, showing off his
tattoos, with an aggressive look on
his face. This could connote to the
reader that something has
happened to Eminem to make him
look this aggressive. The top of his
head covers the bottom of the
Masthead, by using a non-verbal
code, this could connote authority
and importance which could attract
the reader as Eminem is also quite
recognizable as he is big in rap
music.
The Main headline is
positioned slightly behind
Eminem, this could be so if
anyone did not know who he
was by the picture it would
become obvious by having his
name next to his head. By
using the verbal code ‘I literally
almost died’ would entice a
wider audience as lots of
people know who he is and
therefore would wonder what
happened to him, this could
bring in a new audience as by
reading this one article they
could like the magazine and
proceed to purchasing more
issues.
The connotations of the
background being a plain grey
colour could be to relate to
Eminem nearly dying and add
more of an effect.

11. Contents Page
VibeThe masthead is a large
grey V which stands for the
magazine name ‘Vibe. Vibe
always do this on their
contents page and always
place it towards the top
left of the page. This could
connote routine to their
audience and keeps it
constant and recognisable. The Subheadings are also
bold and black like the
contents title, this could
connote to the reader what
the main stories are and
what's featured in the
current magazine. The font
being used is fancy and could
be seen as stylish. Using the
verbal code of ‘features’ and
‘fashion’ this relates to the
image of Kanye as his clothes
look fashionable.
The Contents title is in a
large black and bold font.
This makes it stand out
as well as it being split
up into three different
lines. Vibe tend to have
this layout on most their
contents pages, the
readers would like this as
it shows consistency
The Photo credit in the
bottom right hand corner if a
few details that tell the reader
the artists name, where and
when the photo was taken and
who the photographer was.
This is here so that the
fans/readers can have some
extra information if they are
interested.
The main image of Kanye
West has an arm reaching
over his right shoulder and
it is holding what looks like
a red heart which is the
only colour on the page.
This may draw the readers
attention as a sudden
splash of colour could
connote that something
has happened to Kanye
which could concern the
reader and make them
read the magazine.

12. Double Page Spread
Vibe
Drop capitals are
also a good way to
get a readers
attention as not
only are they bigger
than the rest of the
text but they are
also in bold which
always stands out
and catches a
readers eye.
The main image takes
up a full page which
makes it easier for the
reader to see who the
interview is about.
Using the non-verbal
code and using up the
whole page could
connote to the reader
that this interview is
important or worth a
read as it could be
informative and/or
interesting. It is made
obvious that this
magazine has a target
audience of 18+ as the
artist is pictured
breathing out smoke
and smoking is not the
message that wants to
be given to younger
audiences.
The interview is a Q&A style. This is usually how interviews are
done and laid out as it makes it quicker, easier and convenient
for the reader to read. The difference between the Q&A is
made obvious to the reader by the Q’s being in a white text
box, this could connote professionalism to the reader as it
looks a quite sophisticated layout.
Photography credit is given to
allow the reader to have extra
information if they are interested,
this includes where and when the
photo was taken and who the
photographer was.
Stand first is a
short intro into
what the
interview
covers. It is
important to
have this so the
reader knows
what their
about to read..
By also putting
it into a
different colour
it draws in the
readers
attention more
as it is different
to the rest of
the writing.

13. Production Process
(Vibe and Kerrang!)
This email highlights
that I have contacted
Bauer Media to
question them about
their Production
Process of Vibe and
Kerrang! Music
magazines.

14. Reply to email
During making this presentation, I emailed Bauer and
as you can see from the screenshot, Kerrang! Are now
owned by Wasted Talent.

15. Production Process
Source: https://hosbeg.com/the-magazine-production-process/
DateofPublication
setting up a date for
publication is the is
the first thing that is
needed. all this is, is
the date at which
you will publish your
magazine to the
public. once this date
has been discussed
and decided, you are
operating a
schedule.
ManagingtheSchedule
This is an important
step that should be
understood properly.
In able to produce
your magazine
successfully, you
must have a
successful schedule,
that if anything goes
wrong within the
process, the deadline
is always met.
Editorialandbudgetary
decision
This step is where
the editing team put
together and discuss
what stories will be
covered in the next
issue of the
magazine. After this
is decided, they take
into account the
budget they have to
spend and how it will
be spent.

16. ContentAcquisition
known as the most
important step because if
there was no content
within the magazine then
there can be no
magazine. There are two
ways in which content can
be gathered. the first way
is in-house staff writers
and the second way is by
external writers. The
graphics that are going
into the magazine are
also worked on at this
stage.
SubEditing
Editorialandbudgetarydecision
This step is where the
editing team put
together and discuss
what stories will be
covered in the next
issue of the magazine.
After this is decided,
they take into account
the budget they have
to spend and how it
will be spent.
the main focus here is
quality control. The editor
has this job if the media
organization isn't big
enough. This involves:
Checking the accuracy of all
the facts in the articles
Making sure that spelling,
grammar an punctuation is
correct.
to make sure that all the
articles follow the house-
style
also working on the page
layout

17. PageLayout
In big companies
there is a
specialized team
called layout staff
who are
responsible for
page layouts. Their
job is to typeset
and layout all of
the pages and
bring them
together to
compose the
magazine. They use
very powerful
publishing software
such as InDesign
and PageMaker.
Proofreading
A hardcopy of the
magazine is
printed so that it
can be read
through and
checked for any
mistakes. If any
mistake is spotted
it can then be
corrected.
FileEmailedtothePrinter
A DTP file of the whole
magazine is sent to the
printer to print. Pre-
press is the process of
checking to make sure
that you are sending all
the fonts and images
needed for the
magazine with your file.
Once this has been
done, the printing
company take over.
Before the printing
company prints all the
copies, just a few are
printed and sent to the
publication’s editor for
one last check. This is
called the printer’s
proofs. If everything is
okay, then the mass
printing commences.
Distribution
This is the final stage
of the production
process. When the
printing company
have finished
printing all of the
magazines, they will
package them and
they then get sent
to a warehouse.
From the
warehouse, the
magazines are then
distributed to shops
and newsagents
where the public
can purchase them.

18. Kerrang! is a magazine that focuses on rock music. It is
a UK based magazine that is published in Hamburg,
Germany, by Bauer Media Group. As well as the
magazine, they also have ‘Kerrang! Radio’ and Kerrang!
TV’. It was first published on the 6th June 1981 as a
‘one-off’ supplement in the sounds newspaper. It then
became the best selling British musicly weekly in the
early 2000s.
As well as having a magazine, they also have a
newsletter that you can sign up for on their website. If
you sign up, you get five stories once a week all about
bands and the latest Rock style music updates.
In 2015 there was a total circulation of 24,207. Kerrang!
Gets published monthly is now bought by almost
77,000 people per week.
Source: http://www.kerrang.com
http://news.bbc.co.uk/1/hi/entertainment/1823270.stm
Kerrang!(on the slide: Context, genre, frequency)

19. Meaning
Kerrang! logo makes it quite obvious to the audience that their magazine is based on rock music,
this is evident as its got quite a distorted look where it is not all completely black but has white
lines going through and quite rough edges, this makes it seem more eye catching and interesting.
By choosing black as their main colour, Kerrang! have fitted themselves in with the stereotypical
‘punk’ look making it seem even more appealing to their audience. The logo tends to be quite
large when put on the magazine cover, this could connote that Kerrang! are a strong, growing
magazine and are better then other rock style magazines.

20. From and Style
(Kerrang!)
Kerrang! seem to make nearly all of their front covers quite busy, there is a lot of information on
them and not just about the artist who features. This could put off any new readers as it could be
seen as quite over whelming. They keep their logo in the top middle going across the top of the
page from left too right, the logo is mainly kept white however it does sometimes change, this
could be to make it easier to read depending on the background colour or to make it stand out
more. Magazines tend to use a maximum of 3 colours in their colour scheme, however Kerrang!
are known to use more than 3 colours, they are tend to use unusual colour schemes. Kerrang! do
normally use yellow, red, black and then a few others like green and white for example. Lots of
colour could connote excitement and this could entice the reader in.
The dimensions of Kerrang! magazine are 28.5cm x 21.3cm.

21. Kerrang! Target Audience
Kerrang! magazine is most likely to be targeted at those who are male, British
and aged between 17 and 28 (Hartley), the reason for this being it is mainly
heavy rock music where younger ages may not be as interested.
The front cover to Kerrang! could ‘inform and educate’ (Katz) the audience
through the non-verbal code of Fall Out Boy and the verbal code “Rock has to
change…or it will die” because if the audience read the article, they might then
be informed on why rock could die if it is not changed. The audience would also
be “diverted” (Katz) away from their home life as they would be able to lose
themselves in the article and forget about any problems they may be having.
When you read Kerrang! You could be classed as an ‘Explorer’ (Maslow) as you
would of picked up this magazine to read for a reason, therefore you might want
to get into a new type of music or if you already like rock type music, then this
magazine could influence the way you make your decisions based on the way
the celebrities are doing things. However, the audience could also be classified
as ‘social climbers’ this is evident by using the verbal code ‘their bonkers
revolution revealed’. The social climbers would want to know as if they were
part of the few people that knew, they could think they were in a higher position
to others.
Vibes audience members would mainly consist of people in categories C1, C2
and D (Socio-economic needs) as they would need to have money spare each
month to be able to purchase the magazine for it being £2.50 per magazine.
They would also have to be within the average age range who are normally near
the bottom categories of C1 and below. However this does not stop anyone in
categories B and above purchasing the magazine.

22. Kerrang! website
Bright yellow background stands out,
however could put people off and confuse
them as Kerrang! is a rock magazine and
yellow connotes happiness and joy.
Advertisement of upcoming
concerts. In synergy with
ticket companies.
Online
feature, if
the paper
copy was
bought there
wouldn't’t
be this type
of
interaction.
http://www.kerrang.com

23. Kerrang! Website
(continued)
Have a ‘never ending’
feed, auto loads more
when you scroll to the
bottom.
In synergy with Facebook, twitter,
Instagram and YouTube. This could
entice a wider audience if they see an
advert for Kerrang! on their
Facebook, for example. The current
readers could also get more involved
with the magazine when new posts
appear on Kerrang! social media.
There is no obvious place to subscribe to Kerrang!
However you can sign up to the newsletter easilyhttp://www.kerrang.com

24. Front cover analysis
Kerrang!
The main image is of bring
me the horizon. All
members of the band are
looking at the reader, this is
called direct address and
could connote friendliness
and attention to the reader.
By looking at how the
members of the band are
styled it is evident that this
magazine is a rock
magazine as the boys have
the typical rock band look
of long hair and moody
faces. However they are all
in suits which may connote
to the reader that
something serious and
important has happened.
Kerrang! Masthead is all black
with cracks in it, readers
straight away can recognise this
brand as ‘Kerrang’ is
onomatopoeia for a loud noise,
for example the crash of a
symbol of a drum.
Secondary images show
the reader what else
features in the magazine.
This can help to attract
other audiences as they
may see an artist they like
which could lead to them
then buying a copy of the
magazine and liking it.
The main headline is positioned
in front of the band is in bright
white capitals. This will attract
the readers as it’s the first thing
that catches your eye, and as
‘Bring Me The Horizon’ are
featured in the magazine it
makes it clear to anyone that
this is the band. Using the
verbal code ‘Northern Uproar’
connotes mixed messages to
the reader. It either connotes
the northern people are angry
at the band, or that they loves
the band and everything is
positive. However to find this
out, the reader will have to read
the article, therefore good
anchorage text is good way to
attract the audience.
The Cover lines let the consumer
know what is featured in the
magazines. By having these in
bold, this catches the consumers
eye and attracts them more to
the stories, making them want to
read into it.
The barcode illustrates
information such as the
date of the issue, the price
and the number of the
issue

25. Contents Page
Kerrang!
The contents title is styled like the
title of Kerrang! This could be so it
looks neat and professional. It also
shows routine to the readers which
could make them feel more
comfortable when reading the
magazine.
Puff promotion is used to here
to make the readers carry on
reading and also to make them
have to look through the pages
for the certain page needed.
They could then find a page
they are interested in and read
more issues leading to repeat
purchase. It can also interest
new audience members as
others may want a chance to
win a pair of vans, this could
then get them interest in the
magazine. By using the verbal
code ‘kill ‘em all’ connotes that
these pair of shoes are special
and would be thought of to
have an effect on people.
The Subheadings are bold and
a bigger size to the rest of the
writing, this denotes to the
reader what the main stories
are and what is featured in the
current magazine.
Page numbers are also given to
make it easier for the reader to
navigate their way around the
magazine and not lose interest
when looking for a specific
article.
The main image of Metallica shows
the members of the band all looking
different ways whilst wearing leather
jackets This is the typical classic band
look and could connote to the reader
that this band are serious about what
they do. Using the non-verbal code of
one of the band members head
covering the contents title, this could
connote authority and importance,
The editorial gives the magazine a
more personal feeling that gives the
reader a chance to relate to. This
editorial is more informal and is
proven by the editors picture used
and the language he used too. The
picture is a mix and match of several
people, this could connote however
that many people helped with this
magazine or that the editor would
rather not reveal their identity..
Another thing that makes this
editorial informal is the language
used. It is very casual and friendly, and
this is shown by using the verbal code
‘fancy winning’ and ‘bloody happy
winner’.
Sub lines give the reader a
small insight as to what that
page will entail so that they
know if it interests them or not.

26. Double Page Spread
Kerrang!
Stand first is a short
intro into what the
interview covers. It is
important to have this
so the reader knows
what their about to
read. Using the verbal
code ‘death of the rock
star’ will draw in
audiences as they will
want to know what is
meant by this. By also
putting it into a
different colour it
draws in the readers
attention more as it is
different to the rest of
the writing.
Drop capitals are
also a good way to
get a readers
attention as not
only are they bigger
than the rest of the
text but they are
also in bold which
always stands out
and catches a
readers eye.
The interview is a Q&A style. This is usually how interviews are
done and laid out as it makes it quicker, easier and convenient
for the reader to read. The difference between the Q&A is
made obvious to the reader by the Q’s being in a white text
box, this could connote professionalism to the reader as it
looks a quite sophisticated layout.
A pull quote is also used
to grab the readers
attention, entice them
and interest them. Using
the verbal code ‘Do I
ever have a casual
Friday? ABSOLUTELY’
denotes that celebrities
do like normal lives and
do everything anyone
else would do, when a
reader reads this pull
quote they could relate
and not feel so different
to a celebrity. This
therefore could make
them read the interview
to find out how much of
a similar life they live.
The main image takes
up a full page which
makes it easier for
the reader to see who
the interview is
about. Using the non-
verbal code and using
up the whole page
could connote to the
reader that this
interview is important
or worth a read as it
could be informative
and interesting. The
position the artist is
in is quite inviting and
friendly as not only is
he making eye
contact but his body
position is open with
his arms down by his
side.

27. Production Process
(Vibe and Kerrang!)
This email highlights
that I have contacted
Bauer Media to
question them about
their Production
Process of Vibe and
Kerrang! Music
magazines.

28. Reply to email
During making this presentation, I emailed Bauer and
as you can see from the screenshot, Kerrang! Are now
owned by Wasted Talent.

29. Production Process
Source: https://hosbeg.com/the-magazine-production-process/
DateofPublication
setting up a date for
publication is the is
the first thing that is
needed. all this is, is
the date at which
you will publish your
magazine to the
public. once this date
has been discussed
and decided, you are
operating a
schedule.
ManagingtheSchedule
This is an important
step that should be
understood properly.
In able to produce
your magazine
successfully, you
must have a
successful schedule,
that if anything goes
wrong within the
process, the deadline
is always met.
Editorialandbudgetary
decision
This step is where
the editing team put
together and discuss
what stories will be
covered in the next
issue of the
magazine. After this
is decided, they take
into account the
budget they have to
spend and how it will
be spent.

30. ContentAcquisition
known as the most
important step because if
there was no content
within the magazine then
there can be no
magazine. There are two
ways in which content can
be gathered. the first way
is in-house staff writers
and the second way is by
external writers. The
graphics that are going
into the magazine are
also worked on at this
stage.
SubEditing
Editorialandbudgetarydecision
This step is where the
editing team put
together and discuss
what stories will be
covered in the next
issue of the magazine.
After this is decided,
they take into account
the budget they have
to spend and how it
will be spent.
the main focus here is
quality control. The editor
has this job if the media
organization isn't big
enough. This involves:
Checking the accuracy of all
the facts in the articles
Making sure that spelling,
grammar an punctuation is
correct.
to make sure that all the
articles follow the house-
style
also working on the page
layout

31. PageLayout
In big companies
there is a
specialized team
called layout staff
who are
responsible for
page layouts. Their
job is to typeset
and layout all of
the pages and
bring them
together to
compose the
magazine. They use
very powerful
publishing software
such as InDesign
and PageMaker.
Proofreading
A hardcopy of the
magazine is
printed so that it
can be read
through and
checked for any
mistakes. If any
mistake is spotted
it can then be
corrected.
FileEmailedtothePrinter
A DTP file of the whole
magazine is sent to the
printer to print. Pre-
press is the process of
checking to make sure
that you are sending all
the fonts and images
needed for the
magazine with your file.
Once this has been
done, the printing
company take over.
Before the printing
company prints all the
copies, just a few are
printed and sent to the
publication’s editor for
one last check. This is
called the printer’s
proofs. If everything is
okay, then the mass
printing commences.
Distribution
This is the final stage
of the production
process. When the
printing company
have finished
printing all of the
magazines, they will
package them and
they then get sent
to a warehouse.
From the
warehouse, the
magazines are then
distributed to shops
and newsagents
where the public
can purchase them.

32. Conclusion
In this presentation I have researched two magazines, Vibe and Kerrang! Both of these magazines
are published by Bauer Media. I have looked at who they aim their target audience to be, this
including gender, social class and the theories of ‘Katz’, ‘Hartley’ and ‘Maslow’. I also looked into
what genre both magazines are and how frequent they are published. I have also analyzed in
detail a front cover, contents page and a double page spread for both magazines, another part of
the magazine I analyzed was their online features. This including the website as a whole. The
meaning of a magazines logo can be interpreted a number of ways, so I have included my analysis
of both logos. Finally, I emailed Bauer Media to try and find out an example of the Production
Plan that they use.