Melt - materiaalinen ja immateriaalinen tuotteistus

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Miikka Leinosen esitys Zeelandin Some-seminaarissa materiaalisen ja immateriaalisen maailman sulautumisesta sekä tuotteistamisesta.

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Melt - materiaalinen ja immateriaalinen tuotteistus

  1. 1. BETA Technology blurs the line between material and immaterial. This makes way for innovation and new business opportunities. www.miikkaleinonen.com
  2. 2. THIS IS OURWORLD
  3. 3. THIS IS THEMATERIAL WORLD
  4. 4. THIS IS THEIMMATERIAL WORLD THIS IS THE MATERIAL WORLD
  5. 5. ObjectsActions
  6. 6. EmotionsCompetences Knowledge Objects Actions
  7. 7. DEFININGQUALITIES?
  8. 8. SCARCITY
  9. 9. ABUNDANCE SCARCITY
  10. 10. Attitu t en itm Tal Inte e m enc ent de i m llig per Co enc Ex eReput ation Emotions Opinions IntuitionLoyalty Competences Idea s ight Ins lue s Knowledge Information Va Objects Actions
  11. 11. Material can be controlled, repeated and measured.
  12. 12. Immaterial can not beowned, boxed or protected.Material can be controlled, repeated and measured.
  13. 13. MEASUREMENT SYSTEMS?
  14. 14. The prominent value metric of the material world:
  15. 15. The prominent value metric of the material world:MONEY
  16. 16. The prominent metric of the immaterial world:The prominent value metric of the material world:MONEY
  17. 17. The prominent metric of the immaterial world: ?The prominent value metric of the material world:MONEY
  18. 18. Companies have always used theimmaterial world. But in a very limited way. The prominent value metric of the material world: MONEY
  19. 19. Now you are familiar with THEIMMATERIAL WORLD and THE MATERIAL WORLD
  20. 20. NOWTHESEWORLDSAREMELTING.
  21. 21. As a combination of fierce competition and technological advances the material world is pushing into the immaterial world.
  22. 22. As a combination of fierce competition and technological advances the material world is pushing into the immaterial world. Information
  23. 23. As a combination of fierce competition and technological advances the material world is pushing into the immaterial world. News Entertainment
  24. 24. As a combination of fierce competition and technological advances the material world is pushing into the immaterial world. Discussions
  25. 25. As a combination of fierce competition and technological advances the material world is pushing into the immaterial world. Social relationships
  26. 26. At the same time the immaterial world isbecoming more tangible.
  27. 27. Thinking At the same time the immaterial world isbecoming more tangible.
  28. 28. Sharing emotions At the same time the immaterial world isbecoming more tangible.
  29. 29. CAN BE IMMATERIAL AND MATERIAL AT THE SAME TIME.
  30. 30. EXAMPLES1 2 THE BIG JUMP THE STRETCH3 4 THE SHARING THE DROP
  31. 31. EXAMPLES1 2 THE BIG JUMP THE STRETCH3 4 THE SHARING THE DROP
  32. 32. When recorded music lost its material form it had a profound affect on the industry.
  33. 33. WARNING:Everything that is in bytes hasalready lost its material form.
  34. 34. Social elements Personal historyConnections Knowledge
  35. 35. EXAMPLES1 2 THE BIG JUMP THE STRETCH3 4 THE SHARING THE DROP
  36. 36. InformationBusiness intel Knowledge
  37. 37. EXAMPLES1 2 THE BIG JUMP THE STRETCH3 4 THE SHARING THE DROP
  38. 38. Passion LoveCompetitive ness
  39. 39. Passion LoveCompetitive ness
  40. 40. Need to be entertained Passion Love CuriosityCompetitive ness
  41. 41. Need to be entertained Passion Love CuriosityCompetitive ness
  42. 42. EXAMPLES1 2 THE BIG JUMP THE STRETCH3 4 THE SHARING THE DROP
  43. 43. Passion
  44. 44. Passion
  45. 45. Passion
  46. 46. CanvasHow to innovate using Melt?
  47. 47. Whatmaterial can you make moreimmaterial?
  48. 48. What immaterialcan you make tangible?
  49. 49. What immaterialcan you make tangible? Whatmaterial can you make moreimmaterial?
  50. 50. What Whatimmaterial immaterial will it can you make generate? tangible? What material can you make more immaterial?
  51. 51. What Whatimmaterial immaterial will it can you make generate? tangible? What material can you make more immaterial?
  52. 52. What Whatimmaterial immaterial will it can you make generate? tangible? What material can How will it you make affect the material more immaterial? world?
  53. 53. OUR OUR COMPANY CLIENTCOMPETITOR SOME STRANGER OUR OUR SOME COMPETITOR COMPANY CLIENT STRANGER
  54. 54. OUR OUR COMPANY CLIENTCOMPETITOR SOME STRANGER NEEDS NEEDS NEEDS NEEDS HAVES HAVES HAVES HAVES OUR OUR SOME COMPETITOR COMPANY CLIENT STRANGER
  55. 55. OUR OUR COMPANY CLIENTCOMPETITOR SOME STRANGER NEEDS NEEDS NEEDS NEEDS HAVES HAVES HAVES HAVES OUR OUR SOME COMPETITOR COMPANY CLIENT STRANGER
  56. 56. OUR OUR COMPANY CLIENTCOMPETITOR SOME STRANGER NEEDS NEEDS NEEDS NEEDS HAVES HAVES HAVES HAVES OUR OUR SOME COMPETITOR COMPANY CLIENT STRANGER
  57. 57. OUR OUR COMPANY CLIENTCOMPETITOR SOME STRANGER NEEDS NEEDS NEEDS NEEDS HAVES HAVES HAVES HAVES OUR OUR SOME COMPETITOR COMPANY CLIENT STRANGER
  58. 58. OUR OUR SOMECOMPETITOR COMPANY CLIENT STRANGER
  59. 59. CREATESINCREASESDECREASESELIMINATES OUR OUR SOME COMPETITOR COMPANY CLIENT STRANGER
  60. 60. THINK OUTSIDE THE BOX.
  61. 61. THINK OUTSIDE THE BOX.
  62. 62. BETA New business opportunities arise as technology melts the immaterial world with the material world. www.miikkaleinonen.com

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