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TARGET AUDIENCE
   RESEARCH
Zara Dorman
Socio-economic Groups

Our target audience may range
from socio-economic groups E-
B, but however in particular may
interest students and teachers,
as they may be able to relate
more to our film, or understand it
better than others. People of
higher class may be better aware
of other high profile films
however, and so would therefore
understand the references to
other films such a Mission
Impossible, Star Wars, and The
Matrix.
Age range
Our production is suitable for any age, however
we feel as though students aged 13 to 19 may
grasp the concept of our piece better than
others. This is because they may be able to
relate better to the context and the situation.
Gender

Due to the action in the film and
the fact that the ratio of male
characters to females is 4:1, males
may be more interested to watch it
than females, therefore our film is
predominantly aimed at males.
However, we made sure that there
was an element of our film that
would attract female viewers in the
romance side of the film.
BBFC

       Our film is PG so may be
       watched by younger viewers
       with parental guidance. This is
       because there is no 'actual'
       violence in the film due to there
       being no physical contact.
       Instead contact is 'make-
       believe', and younger children
       may relate to this, as this is how
       they tend to play and interact
       with one another.

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Target audience research

  • 1. TARGET AUDIENCE RESEARCH Zara Dorman
  • 2. Socio-economic Groups Our target audience may range from socio-economic groups E- B, but however in particular may interest students and teachers, as they may be able to relate more to our film, or understand it better than others. People of higher class may be better aware of other high profile films however, and so would therefore understand the references to other films such a Mission Impossible, Star Wars, and The Matrix.
  • 3. Age range Our production is suitable for any age, however we feel as though students aged 13 to 19 may grasp the concept of our piece better than others. This is because they may be able to relate better to the context and the situation.
  • 4. Gender Due to the action in the film and the fact that the ratio of male characters to females is 4:1, males may be more interested to watch it than females, therefore our film is predominantly aimed at males. However, we made sure that there was an element of our film that would attract female viewers in the romance side of the film.
  • 5. BBFC Our film is PG so may be watched by younger viewers with parental guidance. This is because there is no 'actual' violence in the film due to there being no physical contact. Instead contact is 'make- believe', and younger children may relate to this, as this is how they tend to play and interact with one another.