2. How effective is the combinationof your main product and ancillary texts?
The BriefMy main task was to create a short, five minute film.I then had to produce a poster and a film review for my ancillary tasks.
Both ancillary tasks were meant to promote ourproduct in different ways, verbally in the review and visually in the poster. I tried to make sure that the audience would want to watch our film based on what they saw on my ancillary tasks through the use of creativity and text. I represented the film in the most positive light possible, not only to promote, but to also establish a connectionbetween the light heartedness of the ancillary tasks and the light heartedness of the film itself.
How did my poster encapsulate the action comedy genre?The poster strongly encapsulatesthe action genre of my film dueto the bold font of the title aswell as the slogan and thecredits. The characterpositioning and gun hand signalsalso make it clear that the genreis action, as does the image of atarget in the title. The fact thatthe background is lined paperand the slogan tells the readerthat the film will be set indetention, creates a sense ofirony which therefore has acomedic effect, as the last thingthe audience would expect is foran action film to be set in aschool. Therefore this connotesto the audience that our film isalso a comedy.
How did my film review explore my main product? My film review really gives the audience an incite as to what to expect in the film. It exaggerates the fact that the film is only 5 minutes long by saying, “Not just a battle against each other, but a battle against time...”. The review is ended with, “...this short film is definitely a must-see. And at only 5 minutes long, why not?”, again emphasising that this is a short film. The review also strongly highlights the fact that the film is funny and full of action, to make the genre clear to the audience. The review is designed to make the reader want to watch the film, and awarded it 4 stars.
Images • The images I used for my two ancillary tasks only consisted of the two main male actors. I chose not to include any images of the main female character. This is because she does not appear until later on in the film, and I wanted this to remain surprising for thePoster images audience, and not to spoil the narrative. I believe this was effective, as the audience are able to look at the poster and review without them giving away too much about the charactersReview image and the plot.
Images Continued...• Both of the images were specifically selected to connote a sense of action to the audience, signified by the hand gestures to represent a gun, and the image of the forward roll. These are effective as they tell the audience that our film will be an action film; however they do not connote comedy.
Background• The lined paper background for my poster was inspired by ‘Diary of a Wimpy Kid’. When I typed this movie title into Google, various images of lined paper came up, which I felt was a very clear way of setting the scene for the audience for my film, as lined paper connotes school. This also works hand in hand with the fact that the characters are in detention, as during detention, students are often asked to write lines on lined paper. Diary of a Wimpy Kid inspired me to use a lined paper background in my work!
Colour Scheme• As my production was aimed more so at male viewers, and part of the sub-genre was action, I decided to opt for a masculine colour scheme. I used many blue shades in both ancillary tasks to appeal to a male audience, whilst still aiming to attract some females. This also linked the two ancillary tasks together, helping to establish a common theme for my film.
Fonts• I used a very similar bold font for the film title of both my ancillary tasks. This creates a theme for my film. The text used is big and bold to signify action. I also used a bold font for the title in the credits for my film. I have stuck to a black and white theme for each title for continuity. Review Poster Film Credits
Web Address• Looking at existing posters and short films I found that they include a web address to promote the film. Therefore I decided to include one on my poster and credits of the film. This provides the viewer with another source so that they can go and seek further information about the film.
Both ancillary tasks have a bright white background which conveys to the audience a sense of light heartedness. This also links the film which was shot in high key lighting and made brighter during editing. The blue colour scheme is used in both ancillary tasks. A very similar bold font is used to connote action. The web address is shown in both the poster and the film so that the viewer can seek further information about the film.The paper background was used notonly suggests to the audience that the Both images stronglyfilm will be set in school, but also connote a sense of actiondirectly links to the scene in which Ty to the audience, lettingscrews up his lined paper and throws it them know what the genreat Freddie, who initiates the battle. will be.
Summary Overall, I believe that the combination of my main product and ancillary tasks has been effective. I have ensured that each one links to another in some way, be it through the use ofimages, background, colour scheme, fonts or the web address.