This document discusses the concepts of Blue Ocean Strategy, which involves thinking differently to create new market spaces without competition by focusing on value creation, differentiation, and low costs. It explains that red oceans represent existing competitive markets while blue oceans represent wide open, profitable market spaces with few competitors. The key is to move from red to blue oceans by innovating in a way that pursues differentiation and low costs simultaneously to deliver value to customers. Effective blue ocean strategies minimize rather than take risks.

1. Memahami
Blue Ocean Strategy
Bengkel Strategi Lautan Biru, Institut Pendidikan Guru Malaysia
1

2. Pendekatan BOS
BOS Story

3. Change is inevitable and is
at a very fast speed.
We must change to be
relevant
Memahami
Blue Ocean Strategy

4. Mindset Change
Think Differently
Think Differently –
using Blue Ocean Strategy
Thinking….
to look at pressing issues and
create value
Memahami
Blue Ocean Strategy

5. MAKLUMAT PENULIS BUKU

6. Blue Ocean Strategy

7. A Result of Decade Long Study
Blue Ocean Strategy

8. Blue Ocean Strategy
Creating Uncontested Market Space
&
Making the Competition Irrelevant
Mencipta Ruang Pasaran yang tiada
Saingan

9. Bayangkan Dua Lautan
MERAH BIRU

10. Red Ocean – Lautan Merah
• Persaingan;
• Sempadan Ketara;
• Crowded - Ramai;
• Kurang Untung;
• Cut throat;
• Darah - Bloody

11. Blue Ocean ….
• Luas;
• Tenang;
• Peluang;
• Tiada Saingan;
• Peraturan Belum
Wujud;
• Suasana Mencipta

12. What Is A Blue Ocean?
• New market space
• Companies expand or go
across industry boundaries
• Competition is irrelevant in
the blue uncharted water
• Significant opportunity for
profitable growth
• Existing market space
• Industry boundaries are
defined and accepted
• Cutthroat competition means
the water is bloody red
• Growth and profits are
restricted
Red Ocean Blue Ocean
Source: Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne ©2005

13. Value Creation
INOVASI BERIMPAK TINGGI
MENGEJAR PEMBEZAAN DAN KOS RENDAH SERENTAK
INOVASI
NILAI
KOS
NILAI /FAEDAH
PENGGUNA
Core Concept …

14. Effective BOS
• Effective blue ocean strategy should be
about risk minimization, not risk taking.

15. From Red Ocean to Blue

16. REFLEKSI

17. SOAL JAWAB