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Memahami
Blue Ocean Strategy
Bengkel Strategi Lautan Biru, Institut Pendidikan Guru Malaysia
1
Pendekatan BOS
BOS Story
Change is inevitable and is
at a very fast speed.
We must change to be
relevant
Memahami
Blue Ocean Strategy
Mindset Change
Think Differently
Think Differently –
using Blue Ocean Strategy
Thinking….
to look at pressing issues and
create value
Memahami
Blue Ocean Strategy
MAKLUMAT PENULIS BUKU
Blue Ocean Strategy
A Result of Decade Long Study
Blue Ocean Strategy
Blue Ocean Strategy
Creating Uncontested Market Space
&
Making the Competition Irrelevant
Mencipta Ruang Pasaran yang tiada
Saingan
Bayangkan Dua Lautan
MERAH BIRU
Red Ocean – Lautan Merah
• Persaingan;
• Sempadan Ketara;
• Crowded - Ramai;
• Kurang Untung;
• Cut throat;
• Darah - Bloody
Blue Ocean ….
• Luas;
• Tenang;
• Peluang;
• Tiada Saingan;
• Peraturan Belum
Wujud;
• Suasana Mencipta
What Is A Blue Ocean?
• New market space
• Companies expand or go
across industry boundaries
• Competition is irrelevant in
the blue uncharted water
• Significant opportunity for
profitable growth
• Existing market space
• Industry boundaries are
defined and accepted
• Cutthroat competition means
the water is bloody red
• Growth and profits are
restricted
Red Ocean Blue Ocean
Source: Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne ©2005
Value Creation
INOVASI BERIMPAK TINGGI
MENGEJAR PEMBEZAAN DAN KOS RENDAH SERENTAK
INOVASI
NILAI
KOS
NILAI /FAEDAH
PENGGUNA
Core Concept …
Effective BOS
• Effective blue ocean strategy should be
about risk minimization, not risk taking.
From Red Ocean to Blue
REFLEKSI
SOAL JAWAB

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Dr hadi bos-b01-memahami bos-2015