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Blue ocean strategy - Demystified!

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Blue ocean strategy - Demystified!

  1. 1. Confidential B - InternalBlue Ocean Strategy – Demystified!Consolidated & Prepared byRagavendra Prasathragavendraprasath@gmail.com
  2. 2. Stuffs Inside!1. What is BOS?2. Why BOS?3. Blue Ocean Vs Red Ocean4. Value Innovation5. Strategy Canvas6. ERRC Grid (or) 4 Actions Framework7. PMS Map
  3. 3. Stuffs Inside!8. 3 types of Non-customers9. Sequence of BOS10.Tipping point leadership
  4. 4. BOS – What’s that!• A way to make competition irreverent by creating value a huge valuefor both company and customers.
  5. 5. Why should we use BOS !• Proven techniques• 150 strategy plans– More than 30 industries• For more than 200 years
  6. 6. Why should we use BOS !
  7. 7. Red Ocean!
  8. 8. Blue Ocean!
  9. 9. Red Ocean Vs Blue Ocean !
  10. 10. Value Innovation!
  11. 11. Strategy Canvas !
  12. 12. Strategy Canvas• Focus• Divergence• Compelling tagline
  13. 13. ERRC Grid (or) 4 Action framework!
  14. 14. PMS Map1. Settlers – Me too busniess – (Trapped; Today OK and Tomorrow going to fail2. Migrators – Bettter offerings than most ( Reasonable growth; not exploiting potentialfor growth )3. Pioneers – Business offer unprecedented value
  15. 15. 3 Types of Non-customers
  16. 16. Sequence of BOS
  17. 17. Tipping point leadership• Influence on breaking the status quo• Getting the maximum bang out of each buck of resources• Motivating key players to aggressively move forward with change?• Knocking down political roadblocks
  18. 18. Tipping point leadershipknocking down political roadblocks
  19. 19. Case Study• Southwest Airlines• Yellow tail
  20. 20. Case study – Southwest Airlines - Strategy Canvas
  21. 21. Case study – Southwest Airlines - Strategy Canvas• Focus – Friendly service, Speed, Frequent point to point departures• Divergence – Meals and Business class lounge• Tagline – The speed of plane at the price of a car – whenever youneed it
  22. 22. Case study – Yellow tail
  23. 23. Case study – Yellow tail
  24. 24. Bibliography & Courtesy• http://www.blueoceanstrategy.com• Blue Ocean Strategy - Book• W. Chan Kim is Co-Director of the INSEAD Blue Ocean StrategyInstitute and The Boston Consulting Group Bruce D. HendersonChair Professor of Strategy and International Management atINSEAD, France (the world’s second largest business school)• Renée Mauborgne is The INSEAD Distinguished Fellow and aprofessor of strategy at INSEAD, the world’s second largestbusiness school. She is also Co-Director of the INSEAD Blue OceanStrategy Institute.
  25. 25. Thank you

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