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Anthro30 6 culture and its elements
1.
©David Wells/The Image
Bank CULTURE
2.
©Johan Politzer: National CULTURE The totality of
learned, socially transmitted customs, knowledge, material objects, and behavior including the ideas, values, and artifacts of groups of people. Example: DVDs, comic books, and birth control devices Patriotic attachment to the flag of the United States National passion for the tango in Argentina.
3.
©Johan Politzer: National
4.
ELEMENTS OF CULTURE
5.
©Johan Politzer: National ELEMENTS OF CULTURE Languag e Norms Folkway s Mores Values
6.
©Johan Politzer: National LANGUAGE A set of
symbols and rules, when put together in a meaningful way provides a complex communication system Written, oral or in form of gestures
7.
©Johan Politzer: National LANGUAGE the foundation of
every culture Language describe reality shape the reality of a culture
8.
©Johan Politzer: National SAPIR-WHORF HYPOTHESIS People can
conceptualize the world only through language, language precedes thought. Thus, the word symbols and grammar of a language organize the world for us. Language is not a given. Rather, it is culturally determined, and it encourages a distinctive interpretation of reality by focusing our attention on certain phenomena.
9.
©Johan Politzer: National SAPIR-WHORF HYPOTHESIS Example: For decades,
the Navajo have referred to cancer as lood doo na’dziihii which literally means “the sore that does not heal” Term such as mailman, policeman, or fireman, implies that these occupations can be filled only by males.
10.
©Johan Politzer: National NONVERBAL COMMUNICATION The use
of gestures, facial expressions, and other visual images to communicate. We learn them, just as we learn other forms of language, from people who share our same culture
11.
©Johan Politzer: National NONVERBAL COMMUNICATION nonverbal communication
is not the same in all cultures Saudi Arabia, a middle- aged man may want to hold hands with a partner after closing a business deal In Egypt, men walk hand in hand in the street; in cafés, they fall asleep while lounging in each other’s arms.
12.
©Johan Politzer: National NORMS The specific cultural
expectations on how to behave in a given situation The established standards of behavior maintained by a society Eating behavi or Person al hygien e
13.
©Johan Politzer: National FOLKWAYS General standards of
behavior adhered to by a group Table manners Appropriat e dressing for occasions Social graces
14.
©Johan Politzer: National MORES Strict norms that
control moral conduct Legislated laws Religious doctrines Incestuous relationshi p as taboo
15.
©Johan Politzer: National VALUES Abstract standards in
a society or group that define the ideal principles Respec t Justice Freedo m Honest y
16.
END
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