2. Assessment Task
online
Assessment Task
onsite/F2F
Intended Learning
outcomes
Teaching Learning
Activities Online
Teaching Learning
Activities Onsite/F2F
At the end of the
chapter students will
be able to:
Online quizzes
(http://wps.prenhall.co
m)
Ask questions after
lecture.
Explain how
companies find and
develop new-product
ideas
Reading the web
documents (notes,
journals)
Reading the modules.
Not applicable Individual Assignment
-Discuss the major
consideration in New-
product development
process.
List and define the
steps in the new-
product development
process and the major
considerations in
managing this process
Read the slideshow. Tutorial
Not applicable Student have to
explain and draw the
PLC
Describe the stages of
the product life
cycle(PLC)
Case study:
http://www.docstoc.com/docs/5925802/coca-cola-product
Show the PLC
Diagram
Glossary flashcard. Test Describe how
marketing strategies
change during the
product’s life cycle
Watch youtube:
http://www.youtube.com/watch?v=CRfjJ9yOyp0
Class discussion.
