Design Innovation Project Team12

1. Design Innovation Project
To study skills for working in the design innovation project ‘Tourmate’, to gain
experience in managing complex service innovation processes and work successfully
within the area of Design Innovation.
Team tutor: Francesco Mazzarella
Sector：Tourism

2. Service Design Case
Tourbar is a travel dating & travel app.
• find friends worldwide
• meet your soulmate
• find a travel partner
• looking for a local guide
• visit a place of your dream
• share travel plan & tips

3. • Look for travel buddies by choosing a
range of destination countries they would
like to travel.
• Find partner shares similar interests as
well as a passion for travel.
• Ability to operate as a “city guide” for
other travelers.
• Respect Cultural Differences.

4. • Research & method: Tools
• Mind map/brain storming
• Online research
• App searching
• User experience/self experience
• Traveler commentator
Identification

5. (1.)
Value Proposition map
(2.)
Stakeholders map
Design tools for analysis of Tourbar

6. Findings Gaps, pain points & Challenges
• No company partner
• No government supporting
• Less promotion
• Lack of organization
• Imperfect customer service
• Language Violence
• The promotional news is limited
• Hard to use the website without payment: High Cost
• Collaborate with hotel and tour organization
• Customer service
• High price
• PR
• Partner
Gaps
Pain point
Challenge

7. Low – Medium – High
Co-creation Framework

11. • Innovation of website design and service choices
• Who is the users?
• New-media promotion idea
• Supporting specific travel information
Case strategic innovation
(2.)
-Co-creation Framework
-Innovation Matrix
How to provide more comprehensive services to attract more users?
Challenge

12. Blog:
• Meeting recording:1-10
• Lesson reviews
• Review of each research/case study
• Tools development
Choice (team building):
• Team name
• Team logo
• Blog banner
• Blog design
Teamwork

13. THANK YOU!
Q & A