Slides from the event: Multiple Personas on One Customer Journey Map: Why, When, and How Organized by UXPressia The link to the recording of the event: https://youtu.be/Vm3Skqnl7LI Create your customer journey map at https://uxpressia.com/

1. Multiple Personas on One Journey Map:
Why, When, and How?

2. Tool
Platform for CJMs,
Personas, Impact Maps
Academy
Interactive educational
platform
Consulting
Corporate workshops
Events
Community meetups &
events for HCD-minded
people
What we do

3. How familiar are you with journey mapping?
Not familiar with the topic
Know just the theory
Built a journey map once or twice
Building journey maps all the time
1
2
3
4
Other
5
Write down the number
in the chat

4. Have you ever built multipersona journeys?
Yep!
Nope!
1
2
Write down the number
in the chat

5. So what’s the plan?
Webinar + Case Introduction
1
The Personas and The Map
2
Multipersona CJM
3
Personas Interaction
4
QA + Bonuses
5

6. What is Multipersona Experience?
Classic Journey = single journey + single persona

7. What is Multipersona Experience?
Multipersona Journey = Single journey + multiple personas

8. The Case
Sneaker store journey map

9. The Personas
Emma
Discount Chaser
Cynthia
Researcher
Thomas
Influencer

10. Some tips on using multipersona journeys
Separate maps for
different personas
Multiple personas on the
same map
Personas section
Journeys have more or less
identical structure (stages
+ lanes) and you want to
compare personas’
experiences
✔
Journeys have different
structure and personas
don’t interact with one
another
✔
To show how different
personas interact with one
another
✔

11. Summary
More personas = more empathy

12. Summary
Use the canvas.
Experiment.
Break the rules.

13. Summary
Try it yourself.
Templates + coupon giveaway!

14. Summary
Questions?