Social media is considered a new revolution in healthcare. The healthcare digital transformation doesn’t simply happen at night. All patients want to reduce the complexities and inconveniences of doctor’s traditional consultation. In this case the adoption of healthcare digital marketing is important for all healthcare users. We explain how social health revives the patient journey in the digital era. For better digital healthcare solutions, get in touch with experts at EMed HealthTech today!

1. All You Need To
KnowAbout
Healthcare Digital
MarketingServices
HowDigital HealthCanHelpDeveloping
Countriesin AdvancingHealth System?
How Social
Health
Revives the
Patient
Journey?

2. When we think of social health, we often think of social media;
however, healthcare is more prominent than social media. Social health in the
community, connection, and socializationof patients across the entire social
sphere, includinggroups, messaging,communities, audio, and video.
In today’s hyper-connected digital world, patients seamlessly change from
patient communities to social media platforms to peer-to-peer
communications to engagehealthcare professionals in digital content and
conversation. All healthcare SEO is social – and that change is permanent.
What is social health?

3. Patients today depend on social interactions to identify, connect, validate,and
share. Social media has easily improved patients’ access to health care data and
other educational resources. In the USA, 8 out of 10 Internet users seek health
information online,and nearly 74% of these people use social media.
Healthcare patients can participate in onlinecommunities via social media and
research, receive financial or moral support, set goals, and monitor personal
progress.
Patient Education

4. Patients often connect with other patients who have experienced a similar disease
to understand its symptoms, treatment options, and how they overcome it and
live a healthy life now.
When patients talk to these people, they can feel relaxed and get the information
they require to act accordingly.
Patients trust other patients.

5. In the early stages of checkups, patients often start as consumers of information and,
after some time, evolve to become sharers. The techniques for consumption and
sharing also evolve and are not mirror images of one another.
Recent studiesshow this with nearly 93% of patient influencers – compared to only
64% of non-influencers – sharing some essential health data they get with others.
It’s more of a social journey.

6. Patients are additionallyutilizing social media to connect with other patients who
got affected by similar kinds of diseases. Some social networking sites provide a
venue for patients to access information, suggestions,and support from other
patients who have experienced the same diseaseor condition. Moreover, Facebook
groups often focus on specific medical conditions. These groups actively engagein
end-to-end support and fund-raising efforts for affiliated groups and individuals.
Patient Communities.

7. Given the superior level of trust that patients place in patient influencers, it’s no
surprise that these patient leaders additionallydrive patient behavior.
Moreover, patient respondents shared that when someone they considered to be
significantshares information about a particular medication, 9 in 10 will ask their
doctor about that information. Beyond that, 9 in 10 will further continue sharing it with
others they believeto be interested.
Patient Influencers.

8. Social media is considered a new revolutionin healthcare. It has completely transformedthe way
patients seek and share health information.Social media allows for any time anywhere access to
and disseminationof informationaroundthe globe. We at EMed HealthTech explain how social
health revives the patient journey in the digital era.
Just imagine a futurein which patients tap their phones and understandwhere they are in their
social healthcare journey. That vision of connecting patients to care and sharing data when and
where they choose—is what digital healthcare is all about. When social healthcare systems focus
on decreasing costsand increasing patient satisfaction,everyone will win.
However, this healthcare digital transformation doesn’t simply happen at night. Even though
healthcare systems are forecastingtheir revenues rebound fromCOVID-19 restrictions,emergency
department volumes remain around75% of their pre-pandemic cap. It turnsoutthat notall
patients want to returnto the complexities and inconveniences of healthcare digital marketing.
Forbetter digital healthcaresolutions,get in touchwith experts at EMedHealthTechtoday!
Conclusion

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