talks about overall business operation in short points

2. Background
 founder of apple V&C: Lee Ee Ho and koh Yock Hens.
 The trailblazer it self in new destination and unique experience.
 Travel agent in Malaysia .
 300 employees
 Heavy invest on training the staff
 111 awards received from 2002 until 2015
 Last awards (business excellence and product and service quality excellence rewards)

3. Introduction
 5 branches: KL, Tokyo, Singapore, Jakarta and Malacca
 Apple V&C does not operate only in truism activities but also :
1- travel and tour. ( Apple V&C)
2- Airlines GSSA. (selling all products of the airline in its region)
3- hotels. (4 hotels)
4- property investment. (5 investments)
5- advertising and media. (2 advertising media)
6- food & Beverage. (Japanese restaurant )

4. What do they offer offer ?
 Up to 27 destination around the world.
 Needs are fulfilled
 2 types of packages (apple holiday and apply Muslim holiday )
 Price unchanged but activities are slightly changed
 Group packages

5. Branding strategies
Matta fair
Golf tourism
Malaysia
BlogSpot
website

7. Pricing
The company uses three different types
of pricing:
- Value-based pricing
- Good value pricing
- High-low pricing
- mix

8. What other competitor’s prices are?
Apple V&C Sedunia holidays
Price (adult twin room) RM:2999 RM1758
Return ticket Yes No
KL to Hong Kong:
-Victoria peak
-Avenue of star
KL to Hong Kong:
- Hotel
- -rest
- Hong Kong to Macau tour - Shenzhen city tour
- Launch and dinner - Breakfast

9. When and how the prices vary?
Change of prices
During seasons
Abnormal changes

10. How the various
products are
delivered?

12. Group package
 The more you buy the less you pay
 Customers advantages: satisfaction level will be much more higher than a single
entry customer.
 The company’s advantage: focus more towards the single entrance rather than the
group

14. Free and Easy
 What's hot
 Due to verity of products. it helps the customer to choose

16. Ticketing
 Booking online with your agent
 The agent the will have the booking with the AppleV&C
 Once the bookings are done there will be an E-ticket provided

18. Cruise
- Most traveling by the seas
- Allover Asia, Australia, Europe & America.
- All packages are in details
- Princess cruise

20. Club mud
 Took place in September 2015.
 Yet to have a customer for it.

22. Malaysia domestic
 Kuala Lumpur
 Sabah
 Sarawak

24. M.I.C.E
 Meeting, incentive, conferencing and exhibition
 In order to motivate employees
 to keep them happy and feeling treasured

25. Channel level
0-level
1-level
2-level

26. Conclusion