1. Ashraf Sedky CV 2016
1 Ashraf Sedky | Mob. 00201220110609 | a.sedky61@gmail.com
Ashraf Sedky
4, Bastawy Street, End of Street 9, Maadi, Cairo, Egypt | Mob. 01220110609 / 01120838383
a.sedky61@gmail.com
CAREER OVERVIEW:
I have a wide experience in Corporate (B2B) Sales Management, and Export in the
electronics industry, including Audio Video, Home appliances (White & Brown goods),
Hospitality Products and Large Format Display (Digital Signage) units.
Organization mission and vision are highly prioritized and achieving them is a target.
Working effectively with all organization levels, with the ability to manage any team however
its size, to change people’s behaviors and understanding to achieve our goals.
Seeking a career opportunity as a Sales Manager / Director in the following business areas:
Consumer Electronics | Hospitality Electronics | Digital Signage Solutions
LINKS:
LinkedIn 2293a411b-edkys-https://eg.linkedin.com/in/ashraf
COMPETENCIES AND SKILLS:
 Management
 Planner and persistent
 Project Management skills
 Business Process Development
 Team management and
supervisory skills
 Advanced presentation skills
with ability to handle big
audience
 Training conduction and
management
 Change management
 Reports generation and
analysis
 The ability to work under
pressure with high tolerance
 Very adaptive
 Excellent communication skills
 Abide to strict deadlines
 Work within an ambiguous
environment
 Caring about performance
 and standards with a strong
micro and macro
environmental analysis
 Ability to use ready-made
software packages easily
 Capability to initiate and
implement new Ideas and
methods and self-motivated
 Ready to deal with different
cultures and situations
 Microsoft Office (Word, Excel
PowerPoint)

2. Ashraf Sedky CV 2016
2 Ashraf Sedky | Mob. 00201220110609 | a.sedky61@gmail.com
ACHIEVEMENTS:
Corporate Sales Manager & Showrooms Manager at Olympic Group
(SONY Dealership)
 Establishing new branches such as:
o SONY branch, City Stars mall, Cairo
o Olympic Ideal branch, Emad El Din, Downtown Cairo
o Olympic Ideal branch, Zagazig
o Olympic branch, Marsa Matrouh
 Wady El Nile Hospital (patient rooms)
Corporate Sales Manager at Mantronix (Samsung Dealership)
 Increasing clients base by 108%
 Increasing visits by 175%
 Increasing acquired hospitality projects by 132%
 Actual revenue exceeds targets by 29%
 Increasing covered market to reach 15 different sectors.
 Managing over 850 quotations and offers.
 Introducing new Samsung products to the Egyptian market, such as
Hospitality TVs (TV over IP), Large Format Displays and Video Walls.
 Penetrating Accor hotels and changing the policy of their acceptance
rulebooks.
 Acquiring high profile projects, samples such as:
o Airports: Cairo, Hurghada, Sharm El Sheikh, SITA
o Automotive: Mercedes Benz, Bavarian Auto, Nissan
o Banks and Financial Organizations: Credit Agricole, NSGB, EFG
Hermes
o Communications and Technology: Fujitsu, Raya, Vodafone, Exceed,
Axiom Telecom
o Construction: Orascom, Emaar, Palm Hills, Sodic
o Petroleum: GUPCO, Khalda, Qaroun, Burullus Gas
o Others: Nile Sat, Bibliotheca Alexandrina, American Chamber,
Cairo Tower, Dar El Fouad, Military Projects.
o Hotel Chains: Dusit Thani, Fairmont, Helnan, Hilton, Jolie Ville, Le
Meridian, Marriott, Mercure, Movenpick, Novotel, Sofitel, Sonesta,
Steigenberger.

3. Ashraf Sedky CV 2016
3 Ashraf Sedky | Mob. 00201220110609 | a.sedky61@gmail.com
WORK EXPERIENCE:
03/2008
To
02/2016
Corporate Sales Manager
Mantronix - Cairo
 Setting budgets and targets
 Introducing the Hospitality Line and LFD Line to the company
 Pushing Samsung Products to become a market leader especially in
B2B field
 Handling and monitoring the deals with VIP clients
 Export of our products, specially to Libya
 Managing the B2B team and monitoring their performance
 Managing the exhibitions held for employees in other companies
06/2007
To
02/2008
Corporate Sales Manager & Showrooms Manager
Olympic Group - Cairo
 Setting budgets and targets
 Responsible for all related marketing activities
 Setting retail manuals and procedures
 Refurbish existing branches
 Choosing and opening new branches in Egypt to reach 25 branches
by 2009
 Develop second line managers
 Responsible for call center (direct sales)
 Responsible for all corporate accounts
 Enhancing logistic performance with our clients
 Enhance Touch Point quality
 Responsible for customer complaints
 Responsible for trade shows (Ex; Cairo Int. Fair).
05/2001
To
02/2006
Corporate Sales Manager
SONY (Olympic Group) - Cairo
 Enhance staff performance up to SONY standards
 Customer retention
 Preserve brand equity
 Focusing on quality revenue
 Prevent abuse of the SONY system
 Handling objections from the customers and agents as well
 Monitoring customer satisfaction trend
 Achieve a personal Revenue Target
 Minimize cost of sale
 Organize workshops and educational trips

4. Ashraf Sedky CV 2016
4 Ashraf Sedky | Mob. 00201220110609 | a.sedky61@gmail.com
 Explore new revenue opportunities
 Monitor competitors’ activities and market share
 Manage the sales representatives team
09/1987
To
04/2001
Project Manager
Ossman Group - Cairo
 Choosing and opening new branches in Egypt
 Opening Ossman Group Cinemas
 Managing Arab Contractors Video Club in Cairo and Alexandria
EDUCATION:
B.A. of Commerce: Cost Accounting section
Cairo University, Faculty of Commerce - Cairo
 Graduation grade: Good
TRAINING AND COURSES:
08/2013 Walking The Leadership Talk Program
Voice – HD - Cairo
09/2012 Time Management
Voice – HD – Cairo
06/2012 Samsung LFD Product Knowledge
Samsung HQ – Jebel Ali, Dubai
06/2011 Samsung Hospitality Product Knowledge
Samsung HQ – Jebel Ali, Dubai
02/2008 Samsung Product Knowledge
Samsung HQ – Jebel Ali, Dubai
06/2007 Positive Thinking and Strategic Action
Ibrahim Elfiky international Enterprises Inc. – Cairo
05/2007 Decision Making
Olympic Academy - Cairo
11/2006 SONY Product Knowledge
Olympic Academy - Cairo
06/2005 Customer Care & Handling Customer Objections Program
Olympic Academy - Cairo

5. Ashraf Sedky CV 2016
5 Ashraf Sedky | Mob. 00201220110609 | a.sedky61@gmail.com
LANGUAGES:
 Arabic: Mother Tongue
 English: Professional Working Proficiency
HOBBIES:
Photography, Playing Music.
PERSONAL INFORMATION:
 Nationality: Egyptian
 Place of Birth: Cairo, Egypt
 Date of Birth: 21st of December, 1961
 Present Resident in Cairo, Egypt
 Gender: Male
 Marital Status: Married with 2 children
 Military Status : Exempted
REFERENCES:
To be furnished upon request