This document discusses the launch of a new transportation and vehicle maintenance service called U & Car. The service aims to provide safe, easy, and convenient travel and vehicle repair options, as previous methods of transportation were risky, difficult, and inefficient. U & Car will offer various vehicle services like repairs, tuning, oil changes, car washing, and maintenance. It also provides taxi and tour services. The target customer segments include people from different socioeconomic classes, students, employees, tourists taking occasional trips for purposes like death, marriage, education, and business. An integrated marketing plan will be implemented to build customer relationships and capture value.

1. In The Name Of ALLAH,
The Most Beneficent,
The Most Merciful.

2. An effort by the students of

3. While Travelling Do You
Feel Safe ?

5. In previous decades,
people travel from one place to other with
RISK
 DIFFICULTY
WASTAGE OF TIME &
RESOURCES

6. REASONS TO LAUNCH OUR SERVICES
 People travel in vehicles not safe and are risky.
 Students and office people travel daily.
 Tourists come to visit northern Areas.
 Many business tours are made.
 General people travel to their destinations.
 Tuning and repairing of Vehicles is not at
standard.
 In case of Mishaps and accident no protection
or help is provided timely.

7. AND
 Our Mission is to provide you services, for
travelling and maintenance of your vehicle.
 SAFE
 EASY
 DISTINCT
AND
IN
 CONVENIENTWAY

8. U & Car
Is not only offering Travelling services, Also
 Repairing
 Car Tuning
 Oil Change Points
 Car Wash
 Maintenance and much more.

9. PRODUCT OFFERINGS

10. 0800-112-1122
Skilled, trained
and well mannered
Employees
GPS and Security
Systems
 Contracting With
Daewoo
Emergency Toll
Free Number

11. GENERAL
CABS

12. Camping & Touring
PICK AND DROP SERVICE

13.  OIL CHANGE & CAR
WASH POINTS
 MAINTENANCE AND
REPAIRING LABS

14. Upper and Business Class
Upper Middle Class
Middle Class
Lower Middle Class
Tourists
Students
Employees
Occasional Trips
1. Death
2. Marriage Functions
3. School, College and
University Trips
4. Business Trips

16. Integrated Marketing Plan
PEOPLE

17. Customer Relationship
Capturing Value from Customers