WHAT IS NILKAMAL? Indias leading manufacturer & exporter of plastic molded products. A professionally run company with promoters who have a collective experience of over five decades Total Income* exceeded Rs. 10,000 Million in FY 2010, PAT - Rs. 521 Million One of the first Indian companies to launch stores catering to home décor retail @home.
HISTORY & ACHIEVEMENTS OF NILKAMAL 1934 : Shri. Vrajal Parekh start manufactring metal buttons in one machine factory 1950: They buys windsor machine to start plastic processing- calls company “ National Plastic” 1956: First plastic cut glass modeled is made for tea consumption 1964: National plastic fully fledged into household items 1981: Nilkamal plastic is individual venture run by brothers Mr. Vaman & Mr. Sharad Parekh
1984: Nilkamal start manufactring crates 1990: Nilkamal start manufactring moulded furniture 1991: Nilkamal put plant in Western Maharashtra at Sinnar also Nilkamal goes in public (BSE). 1994: Thay becomes the official supplier of crates to Coca-cola & Pepsi. 2000: they achieve ISO 9001:2000 certification by TUV: Germany for all its plant 2002: Nilkamal Put plant & joint venture subsidy in Bangladesh.
2005:Nilkamal Inaugurates @home: the complete home solutions stores with contemporary readymade knockdown wooden furniture & home accents. 2006:Nilkamal enter into joint venture with BITO Largertechnik Bittman Gmbh, Germany to manufacture storage system in metal in India. 2007: Nilkamal crates & Bin preivate limited & stackwell marketing services private limited merges with Nilkamal result in enhanced financial strength, integrate operations & efficient management control & efficient use of infrastructure. 2008: @home division grabs the award “Best Retailing Division & Visual Merchandising” under the home improvement category by VM&RD retail design award by VM&RD.
2009:@home division grabs the award- retailer of the year under the home products & office improvement category by Asia Retail congress. 2010: the molded plastic furniture business of Nilkamal awarded “Top Exporter of Plastic Furniture” for the year 2008-09 by the plastic export promotion council & it has been accorded the status of “ Star Export House” by the ministry of Commerce & Industry.
NILKAMAL MANAGEMENTNilkamal Limited – A Compelling Business Story1) Diversified product profile across various segments; Wide CustomerBase2) Pan-India reach: Widespread Distribution Network & Manufacturingfacilities3) Established Brand Name4) Robust Internal Systems & IT infrastructure5) Focus on Product Design & Development6) Experienced Promoters & Management Team
NILKAMAL PRODUCTS They divide into 5 divisions1) Material handling crates2) Plastic molding furniture3) Company owned retail outlets4) Custom molding & OEM supplier for specific customers5) Service products for hospitality industrieso In furniture - Cabinets, Cupboard, Chairs, Dinning Tables, Sofa, Sets, Stools, Trolley, Centre Table, Multi purpose racks, Shoe racks, Planters etc. made of plastic in wide array of design & in attractive ways
Nilkamal Products are brand with ISO 9001 & ISO 14001 from TUV. Moulded Furniture Comprehensive product portfolio catering to needs of households & commercial establishments1) Chairs, stools, cabinets, dining tables, shoe- racks, planters, etc.2) Value added furniture such as office seating solutions, storage solutions, ready to assemble furniture, designer chairs, etc.
Material Handling ‘One-stop shop’ for material handling solutions Specialised items for automobile,pharma and hospitality sectors Customised equipment like pallets, forklifts, electrical & manual stackers, hospitality products Lifestyle retail @home Maximizing the overall home furnishing experience of customers A wide range of home décor products including furniture, soft furnishings, accessories & modular kitchens Free expert advice on home interior using advanced 3-D software
NILKAMAL MARKETS 25 Branches are spread across the country in India A warehouse & office in Ajman Free Zone, UAE group turn over is in excess of US $ 125 Million Company sourcing most of the furniture from Indonesia, Malaysia, China & Turkey primarily into medium density fiber & particle board, the store will also stock a fair amount of rubber wood & glass pieces.
Sell 10 million molded chair per annum apart from other furniture items in India.
@HOME – NILKAMAL HOME DÉCOR BUSINESS :CHANGING SCENARIOS Pioneers of home décor retailing – focusing on home furniture, furnishings and accessories Maximizing the overall home furnishing experience of customers 1) Unique convenience to customers to select and buy coordinated furniture, furnishing and accessories all under one roof 2) Free interior planning services offered to customers using 3D imaging software
Setting very high product quality standards Products subjected to elaborate quality assurance tests in line with international standards: British Standard, Furniture Industry Research Association (UK). Winner of several awards 1) “Retailer of the Year – 2009” award from Asia Retail Congress. 2) “Best Retail Design & Visual Merchandising” award under the Home Improvement category from VM&RD “In Store Asia”.
@HOME – ALL FURNISHING REQUIREMENTSUNDER ONE ROOF
NILKAMAL’S STRENGTH Focused inroads across customer segments Direct relationships with customers for material handling business Strategic brand building activities for @home through print campaigns, out-of-home media, widespread catalogue distribution, etc Pan-India Distribution Reach Well established marketing and distribution network across businesses a)Facilitates deep market penetration and sharp insights on customer behavior b) Acts as entry barrier for new entrants and competition
Robust IT-infrastructure High level of efficiency, control and cost management in business operations through “SAP-R3” All manufacturing locations linked to head office and warehouses, facilitating real time production planning, scheduling and materials management All @home stores, distribution centers and central warehouse connected real time with each other and to head office through “SAP-IS” retail software Strong supply chain management by optimizing inventory levels at warehouses/ stores In-store device for quick tracking and retrieval of products Portable data terminals at @home stores, which are integrated with the SAP IS retail software Facilitates efficient tracking of inventory movement between the distribution centre and the stores
Strong support systems Manufacturing facilities and stores regularly subjected to internal audits, conducted by an in- house team as well as independent external auditors They actively track sales of various products across India to analyze trends, determine slow- moving items, and formulate various selling strategies for optimum inventory management Strong focus on product design Detailed study of target market undertaken before introduction of any new product Application specialists work closely with customers to customize solutions to suit their needs Extensive use of specialized design software such as AUTOCAD for designing products
Strong thrust on innovation Patent-holder for the process of manufacturing plastic furniture in dual colors, rendering a surface finish akin to natural materials such as wood, granite, etc. They also target developing innovative solutions for meeting the needs of industries where they do not have any presence In-depth knowledge and capability for all manufacturing processes in the molded plastic industryCommitted to quality assurance All facilities are ISO:9001 certified and follow 6-Sigma processes Quality of products at @home stores in line with global standards set by Furniture Industry Research Association(UK) and British Standard (UK)
NPL’s extensive manufacturing infrastructure is ably supported by their wide and strong sales network, operating through 49 Regional Offices and 33 Warehouses spread across India. All the Nilkamal plants, warehouses and offices are connected to the Head Office in real time by ERP, SAP-R3. Nilkamal is the undisputed leader in the Indian market for moulded plastic furniture, being the largest manufacturer and marketer of moulded plastic chairs in India, and probably worldwide. They manufacture and sell over 1.4 Million plastic moulded chairs in Indian markets, along with sofas as well as ready to assemble furniture too.
NILKAMAL’S WEAKNESS Nilkamal faces problem because of recession impact in world @home is made for the people of specific category only, which ultimate make very difficult for Nilkamal to attract common man. The furniture range start from Rs. 15000/- & maximum is above 1lakh. Chain of Retailer get affected because of recession.
MARKETS THREATS Nilkamal faced competition from the many market player like VIP, durians, Supreme, Prince, Cello, Prima. This market player offering consumer products at budget level, which is big problem for Nilkamal Small Players available in the markets which attract potential buyer which makes more differences People in markets are very less aware of creativity & they first look at their budget before entering @home