Green Marketing In Furniture Industry


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PPT of Green marketing in furniture industry with a case study.

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Green Marketing In Furniture Industry

  2. 2.  Green marketing refers to the process of selling products or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced or packaged in an environmentally friendly way.
  3. 3. Also called environmentally friendly furniture or sustainable furnitureAre typically made from recycled, reclaimed or sustainably produced materialsUses environmentally responsible and green production processes
  4. 4. Development of green enterprise development strategyAchieve certification like (ISO14000) certification, the green label etcto take a different approach to the green consumer awareness education
  5. 5.  Eco-labeling programs can help businesses and entrepreneurs identify the best green office furniture:Forest Stewardship Council (FSC) Certification is awarded to furniture made from sustainably harvested wood.A Green Guard certification shows that the furniture is made from non-toxic finishing materials.Cradle to Cradle (C2C) Certification  indicates that the furniture is made from safe materials that are completely recyclable.
  6. 6. Requires efforts like selection of raw materials etc....A very limited application of solid wood, solid wood furniture to meet the needs of customersTry and develop a variety of cheap fast-growing wood (Indus wood, poplar wood) furniture market.
  7. 7.  Reclaimed materials Recycled/recyclable metal and plastic Mango wood Rubber wood Wheat board Cork
  8. 8.  Three popular materials that go into making green office furniture are metal, wood and recycled plastic. Steel or aluminum furniture is a good choice because it is often both recycled and recyclable. Sustainable wood furniture is growing in popularity among environmentally sensitive consumers. Furniture made from wood reclaimed from old factories, railway tracks, buildings, bridges etc. is also an excellent option.
  9. 9. The production process is compatible with ecosystem It is compatible with goals of the companyIt satisfies the consumers
  10. 10. • Structured Green produces designs thatlast a lifetime and beyond.• It produces furniture from locallygrown, renewable wood, reclaimed orrecyclable materials or FSC certifiedwood.• They use nontoxic finishes, theadhesives are water-based, and thefurniture is finished with food gradeTung oil and local beeswax.
  11. 11. STRENGTHS WEAKNESSIt uses Reclaimed materials High costIt uses Recycled/recyclable metal Undifferentiated products andand plastic serviceQuality processes and procedures Competitors have superior access toStrong brand or reputation distribution channelsOPPORTUNITY THREATS New competitorsDeveloping market Price warMoving into new attractive marketsegments Competitor has a new, innovative substitute product or serviceA new international market Increased trade barriers A potential new taxation on yourRemoval of international trade product or servicebarriers
  12. 12. The retail industry – including the furniture industry, theapparel industry, and convenience stores -- experiencesmore fluctuations than perhaps any marketplace. Seasonaleffects and the changing economy are market forces thattend to drive the success of the retail industry.
  13. 13. • The furniture industry in India is considered as a "non organized" sector, with handicraft production accounts for about 85% of the furniture production in India.• The furniture sector in India only makes a marginal contribution to the formation of GDP, representing just a small percentage (about 0.5%).• Among all the types of furniture used, office furniture segment is the one that boasts the most important companies, both from the point of view of size and of the technological innovation of the production.• The furniture industry employs a total of around 300,000 workers.
  15. 15.  Hometown, a unique, first of its kind home improvement retail format in India, A one-stop destination for complete home-making solutions. It provides consumers, all that goes into building a house and everything to make it a ‘Home’, all under one roof. HomeTown’s range of products include: Furniture Bath and Sanitary Ware Modular Kitchens Paints and Wallpaper Tiles and Wooden Flooring Carpentry and Hardware Furnishings and Accessories The format also offers a one of its kin
  16. 16.  Furniture Bazaar is the specialty Furniture & Home Décor Store it offers a complete range of quality furniture, modular kitchens, lighting, furnishings, crockery and home accents at affordable prices. The store provides a live display of living rooms, bedrooms & modular kitchens with furnishings and accessories to provide customers a first hand look and feel of how the furniture would look in their homes. Sourced from various international destinations, the store caters to the furniture and home décor needs of your entire family. At Furniture Bazaar you will find the a live display of living rooms, bedrooms & modular kitchens with furnishings and accessories to provide you a first hand look and feel of how the furniture would look in your home.
  17. 17. Strengths Weaknesses •Lack of marketing expertise•Exclusive access to natural resources •Competitors have superior access to•New, innovative product or service distribution channels•Location of your business•Cost advantage through proprietary know-how•Quality processes and procedures•Strong brand or reputation Opportunities Threats•Developing market (China, the Internet) •A new competitor in own home market•Mergers, joint ventures or strategic alliances •Price war•Moving into new attractive market segments •Competitor has a new, innovative substitute•A new international market product or service •Increased trade barriers
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