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Target audience
1. Target Audience
These are avatars that I have created to show what the
average people who might enjoy the music video that I
have created would look like. I have created this
person based of who I believe would enjoy the genre
that I am using (electronica) and the style of video that I
will be creating.
The video that I am going to create is a narrative video
with the story of a guy chasing after a girl that always
seems to be slightly out of his reach. I believe that
females may be more likely to be able to relate to the video that I have created due
to the theme of relationships and love interests. The kind of person who is more
likely to enjoy my video is someone who probably enjoys artists that use techno
instruments and digital editing as opposed to more acoustic, guitar and classical
styles of music.
Males who will enjoy this video will enjoy artists such as Avicci, Calvin Harris, David
Guetta and The Prodigy. People who enjoy electronica music are likely to enjoy
seeing videos that have a range of narratives and concepts, some videos they enjoy
may involve bright colours and lights as well as a range of costumes, people and
ideas. I think that the electronica genre is quite open to interpretation and therefore
the people who I will be targeting my audience at will be open to a range of
narratives and conceptions.
The target audience for my film will probably enjoy listening to songs closely related
to the electronica genre, they will more than likely enjoy watching videos and
listening to songs that are in the sub-genre of electronica such as house and drum
and bass.
The age range that I am hoping that my music video will appeal to is from the age of
16 to 25. I think that this younger age range will find my video more appealing due to
the techno sounds and the themes of my music video.
I also feel that the type of person who will enjoy my music
video is the kind of person that has love for music and
especially electronica, people who enjoy events such as
festivals and live music events will perhaps enjoy my
video more than those who don’t. Despite think I think
that people who don’t have a passion for music but also
just enjoy listening to songs that are in the charts will also
be able to relate to the music video that I have created.