Poster Analysis

1. The image of Lady Gaga that isthe focal pointof the posterwill
draw inan audience asshe isa well-knownfigure inthe
entertainmentindustry.Fansandthe audience forthisposter
will expect/wanttosee the staron the frontof the poster.
The font usedforthe writingisjaggedandsharp and thisisa
lookthat fitsinwell withthe electronicatheme.Thissortof
writingissomethingthatthe listenersof electronicmusicwould
more than likelyexpecttosee onanalbumposterthat is
advertisingthatsub-genre.Thisdistinctive lookmayalsoentice
newlistenersasitstandsoutand fitswell withthe electronic
theme.
The dark backgroundand contrast thatis usedmakesthe poster
appeardramatic andeye catchingand thiswill thereforedraw
people tothe posterandmake themlookat what isbeing
advertised.
Lady Gaga’s dramaticlookwiththickblackeyelinerandher
tattoo’siswhat fanswouldexpectfromthisartist.Thisis
because she iswell knownforherstandoutcostumesand wild
appearance.
Her lackof clothingmaydraw a male audience tothe posteras
well asmake womenlookatthe posterandappreciate her
physical appearance.Thisinsome wayslinksinwithLaura
Mulvey’stheoryof the male gaze as she beingpresentedasan
objectof desire andthe posterforceswomentoviewherfrom
the perspective of aheterosexual male.
There isminimal informationaboutthe albumonthe poster(it
onlyincludesthe albumname andthe artistsname) thismaybe
because she isan alreadywell-knownartistsandwill therefore
have a pre-determinedfanbase andtargetaudience.
Lady Gaga’s name ina large fontthan the title of the albumthat
isbeingpromoted,thisisbecause the name of thiswell-known
artistsis more likelytoattractan audience thanthe unknown
name of the albumandtherefore thisiswhattheywantyouto
see firstas itis more likelytoattractpeople andinfluence them
intobuyingthe album.