FinTech Social Media Workshop - Startupbootcamp
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Social media workshop conducted for fintech startups as part of the Startupbootcamp accelerator program in Singapore.
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FinTech Social Media Workshop - Startupbootcamp
- 2. Why social media? Build brand awareness Drive user acquisition Engage with the community Respond to questions and complaints Attract investors and funding
- 3. Your Social Media Journey. Social Listening Social Publishing Social Engagement Social Analytics
- 4. Social Listening Understand your audience Identify key influencers and advocates Monitor your key competitors Discover the latest in your industry Be Inspired to innovate and improve
- 6. Listen first. Listen more.
- 7. Social Media Publishing Develop content themes for your start-up Curate and create timely, informative content Ensure consistency and relevance Generate an approved content calendar Automate your publishing process
- 9. Tell a story. Tug at heart strings.
- 10. Social Media Engagement Speak with curiosity and genuine interest Respond in a timely manner Develop a relationship with your audience Align with the tone of your brand
- 12. Have a conversation. Build a relationship.
- 13. Social Media Analytics Measure your social media activities Analyse performance across social channels Interpret and draw out actionable insights Optimise social, content, engagement strategies
- 15. Measure. Learn. Optimise. Repeat.
Editor's Notes
- Why social media? Just like how you began your start-up, utilising social media means you need to ask ‘why’ and have a set of goals which are associated with those of your business. Ask yourself what you want to achieve with your business and explore whether social media can get you there. Most of you here have mentioned that you wanted to: “increase social media followers”, “communicate promotions efficiently”, “marketing launch”, Social media isn’t an overnight magical solution – it takes time to reap rewards and is most effective when planned out with a proper strategy.
- WeAreSocial calls it “Social listening, the art and science of discovering valuable insights” The real value of social media comes from what we hear, not what we say You can’t learn anything with your mouth open – Earl Nightingale From selective hearing to active listening – monitoring of your brand mentions to broad industry insights Listening adds value everywhere – product improvement, customer service and experience, recruitment, advertising, Web search helps us to answer questions we already have but listening identifies the questions we didn’t know we needed to answer Make things people want vs Make people want things – John Willshire Don’t listen just to what you want to hear, listen to what is being said Understand what audience is saying, Key influencers, potential innovations, industry insights, competitors,