The sales pitch proposes a logo for a computer company called Syscom that features a circuit board behind the name to indicate its focus on computers. It argues that having a global online presence through a website allows a business to target a global audience rather than just a local one, ensures more people will view the site than visit a traditional store, enables widespread advertising, and allows the business to operate 24/7 and generate continuous revenue like a store that is 10 times larger. The website model also benefits customers by allowing quick searches to find items and complete purchases.