At a Lecture delivered at IIM Trichy, Codnostic Solutions takes a look at how e-commerce changed the world around us, remarkably evolving to the point where the United Kingdom had the highest per capita e-commerce spending in the world and a few considerations while choosing a CMS for an online business.

1. The Digital Disruption of
Traditional Commerce
Prepared By: Kanika Sud, Founder - Codnostic Solutions
Prepared for: IIM Trichy
www.codnostic.com

2. Where do you
find it
nowadays?
Banking
Flower Delivery
Order Delivery
Grocery
Pharmacy
Travel
Marketplaces
Payment Systems
The list is endless
ECommerce exists where you
want to pay, wherever you want
to get paid.

3. The Timeline
1960s
Precursor: EDI for
Order Processing
1995
Amazon.com
eBay launched
1996-1999
1996 - IndiaMart,
1999 - Alibaba - China
2000
the United Kingdom had
the highest per capita e-
commerce spending in
the world
2012 -
onwards
In 2012, e-commerce
sales topped $1 trillion
for the first time in
history
2017

4. The Tag Cloud of E-Commerce/Retail

5. You’re a store running in Bangalore with the
best products in the accessories genre. Ready for
expansion.
Your store runs successfully in parts of Bangalore,
but the growing crowds and city management
causes people to buy off stuff closer to
where they live.Yet, you have
designs that can overtake the rest of the market
and the nation.
Solution
What you need is an
audience, with
proximity and
personalisation.
Problem

6. Implementation
An e-storethat is:
❖ a business showcase
❖ In addition, online systems will keep track of
➢ Customer Segmentation
➢ Order Tracking Models
➢ Inventory Management
➢ Your business evolution over the years.

7. There is limited shelf space
in a locally confined geographical area for brick and
mortar retailers.
Solution
● Centralized stores
● Effective
distribution
● Cost Reduction
and Better
Logistics
Problem

8. Implementation
An information oriented design that:
❖ The information of storing goods
❖ Plans your inventory for you
❖ Understands your reach
❖ Lets you be where you are

9. There is limited shelf space
in a locally confined geographical area for brick and
mortar retailers.
Solution
● Centralized stores
● Effective
distribution
● Cost Reduction
and Better
Logistics
Problem

10. How Personalised can it get?
❖ Product reviews
❖ Usage Patterns
❖ Recommended Lists
❖ Real time offers
❖ Personalized Discounts
❖ Affiliate Marketing

11. CMSes
❖ WOO-Commerce
❖ Open Cart
❖ Shopify
❖ Magento
❖ Presta Shop
❖ OSCommerce
❖ ZenCart
❖ UberCart(Drupal)

12. Considerations
while choosing
a CMS
What should I consider while
choosing an E-Commerce CMS
★ Audience
○ Shopify would give you benefits of
existing audience on Facebook
★ Scalability
○ Although most CMSes claim
scalability, robustness is
something that Magento easily
boasts of
★ Customisability
○ Don’t choose a CMS if you want to
customise a site to a big extent.
★ Budget
○ Community based CMSes are
often low priced.

13. The Future
“I always try to stake
to where the puck is
going to be, not where
it is…” - Wayne Gretzky
❖ Planned Inventories
❖ Sophisticated Delivery Systems
❖ Competitor Analyses in CMSes
The mind is the limit

14. Thank You
Cheers to many more years of tech
commerce!