The document discusses the fashion cycle, describing how a style becomes a fashion when it is accepted by a group of people and goes through stages from introduction to obsolescence. It defines the differences between style, which is constant, and fashion, which is currently accepted by a segment of the population. The fashion cycle is described as the period of time a fashion exists, moving from limited acceptance during the introduction stage to no longer being of interest during the obsolescence stage.

1. Fashion Cycle
Presented by
Ms.S.MANOHARI- M.Sc
Assistant Professor
Department of Fashion Technology and Costume Designing
Bon secours college for women
Thanjavur

2. FASHION CYCLE

3. STYLE
• A style is the basic outline
of any garment..
• Style is always constant.
• Its doesn’t change.
• The basic garment is
modified into a different
look this, modification of
garment will become
fashion, when it is accepted
by people.

4. FASHION
• Fashion can be described
as when a particular style
accepted by group of
people.
• It is a style and custom
prevalent at a given time.
• Fashion is currently
accepted by a given
segment of population.
• A style which has the
capacity of attract and
copy, its called fashion.

5. FASHION CONTN…
• It is a learning of to
combine
Color
Style
Pattern
Final effect to right
time, right place,
right user.

6. FASHION CYCLE
• A period of time or life
span during which the
fashion exists, moving
through the five stages
from introduction
through obsolescence.
• The acceptance leads
to the style becoming a
fashion.

8. INTRODUCTION STAGES
• Designs and styles previewed at major
design centers.
• Limited acceptance by consumer.
• Higher prices.
• Small quantities produced.

9. RAISED STAGE
• Manufacturers adopt designs and
styles to produce with less expensive
fabrics.
• More affordable and more availability.
• Acceptance by more people.
• Adaptations and changes.
• Mass production.

10. PEAK STAGE
• Fashion most
popular and
accepted.
• Variety of fashion
versions
• Variety of price
levels.
• Length at this stage
determines if fashion
becomes a classic.

11. DECLINE STAGE
• Decreasing demand for the fashion
• Fashion has “over saturated” or
flooded the market.
• Consumers won’t pay high price for
the fashion.
• Retail markdowns occur.

12. OBSOLESCENCE STAGE
• Consumers no
longer interested
• Low price
• Retailers not
restocking
• Manufacturers not
producing.