Nov 2018 presentation to the DFW IXDA chapter on the POEMS research framework.

1. P O E M S
A R E S E A R C H M E T H O D
L O R I E W H I TA K E R

2. Who is this lady?

3. P O E M S
Context
POEMS is observational research framework
People - Who are the different kinds of people in the context? What are their reasons for being there? Try to capture the full range of types of people present.
Objects - What are the various objects that populate the context? What are the broader categories of objects? What is their relationship to one another?
Environments - What are the different settings where activities take place? Determine the distinct environments within the context.
Messages - What messages are being communicated in the context, and how are they being transmitted? Conversations? Package labels? Signs?
Services - What are the distinct services offered in the context?

4. G U I D E S Y O U R R E S E A R C H D U R I N G U S E R
O B S E R VAT I O N S A N D P R O V I D E S A
S T R U C T U R E F O R N O T E S - M A K I N G I T
E A S I E R T O S Y N T H E S I Z E Y O U R N O T E S
A N D I D E N T I F Y C O R R E L AT I O N S A N D
C O N T R A S T S .

5. W H E N T O U S E P O E M S

6. R E S E A R C H S C E N A R I O
You each have a colored sticky note on your chair when you sat down. All the same colors get together (pass out sharpies and stickies)

7. R E S E A R C H S C E N A R I O
You work for All Clad. They make pots and pans

8. R E S E A R C H S C E N A R I O
Your product team is responsible for finding and understanding emerging markets

9. R E S E A R C H S C E N A R I O
One of these markets is Indie Yarn Dyers.
You’re a part of a team who is researching how these dyers use metal pots and pans to understand how All Clad might be able to offer them something useful.

10. R E S E A R C H S C E N A R I O
There is a team who has gone out and recorded some people dyeing their yarn. Now you need to watch one of these videos and record your observations.
https://youtu.be/kWKt38LlMTQ
What we watched starts around 32:16 and goes for about 10 mins

11. N O W W H AT ?

12. R E S E A R C H S C E N A R I O
What did we learn? Apply that to the framework. Each group presents what they learned.

13. A N A LY Z E
T H E D ATA
You can affinitize it, looking for patterns

14. H O W C A N I A P P LY T H I S
T O M Y S T U F F ?
Think about what you are currently working on. What assumptions are made about the users? What else do you need to know about them?

16. B R I N G O N T H E Q U E S T I O N S !

17. G E T I N T O U C H !
L O R I E W H I TA K E R @ G M A I L . C O M
L I N K E D I N . C O M / L O R I E W H I TA K E R
W W W. H AV E W O O LW E W I L LT R AV E L . C O M
W W W. L O R I E W H I TA K E R . C O M