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Motorola Moto G: 
PLC and BCG Matrix Analysis 
Presentation by: 
Anshul Pareek 
Bhola Singh 
Karthik Mysore 
Lokesh Vasnan...
Motorola Profile 
• US Based company founded in 1928 by Paul V. 
Galvin 
• Pioneer in cellular telephones 
• Motorola Razr...
Motorola Moto G 
• Launched in November 2013. 
• The top selling phone in Mexico 
and Brazil. 
• Released in India on Febr...
Product Life Cycle (PLC) 
• The four phases through which a product goes over its lifespan. 
• Introduction 
• Growth 
• M...
• Introduction: (Feb. 2014): Flipkart.com, Digital Marketing, 
Reviewed, Unboxing. 
• Growth (Feb. 2014): “20000 units of ...
BCG Matrix 
Introduction Growth 
Decline Maturity
RELAUNCH 
Moto G (2nd Gen) 
• Moto G 2nd generation launched on 
5th Sept. 2014 
• Better features and specifications. 
• ...
Present Stage and Future Expectations 
• Introduction: Moto G 2nd generation launched on 5th 
Sept. 2014 
• Introduction t...
Motorola moto G
Motorola moto G
Motorola moto G
Motorola moto G
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this presentation gives the marketing analysis of Motorola moto g through product life cycle and BCG matrix

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Motorola moto G

  1. 1. Motorola Moto G: PLC and BCG Matrix Analysis Presentation by: Anshul Pareek Bhola Singh Karthik Mysore Lokesh Vasnani
  2. 2. Motorola Profile • US Based company founded in 1928 by Paul V. Galvin • Pioneer in cellular telephones • Motorola Razr(Razor) series- Sold over 120 million units • In 1998, Motorola was overtaken by Nokia • In 2005, 2nd position. • Lost $4.3 billion from 2007 to 2009 • New phone in Nov 2009-The Motorola Droid- Google Android 2.0
  3. 3. Motorola Moto G • Launched in November 2013. • The top selling phone in Mexico and Brazil. • Released in India on February 6, 2014 in an exclusive tie up with Indian e-commerce company Flipkart. • “The best budget smartphones of 2013 and 2014”- by PC Advisor, Expert Reviews, Trusted Reviews
  4. 4. Product Life Cycle (PLC) • The four phases through which a product goes over its lifespan. • Introduction • Growth • Maturity • Decline
  5. 5. • Introduction: (Feb. 2014): Flipkart.com, Digital Marketing, Reviewed, Unboxing. • Growth (Feb. 2014): “20000 units of Moto G's 16 GB version sold out within 15 minutes” – BusinessToday • Maturity (March- June 2014) : “Motorola has seen highest sales in its history from Moto G, says Magnus Ahlqvist, Motorola VP”. --27 March 2014. DNA. • Sold 1 million devices in just 5 months via Flipkart. • Decline: (July- August 2014): Asus ZenPhone 5, Xaomi Mi3,
  6. 6. BCG Matrix Introduction Growth Decline Maturity
  7. 7. RELAUNCH Moto G (2nd Gen) • Moto G 2nd generation launched on 5th Sept. 2014 • Better features and specifications. • Technical upgrade. • “Moto G: Motorola's surprise hit, honed at knifepoint” -Cnet
  8. 8. Present Stage and Future Expectations • Introduction: Moto G 2nd generation launched on 5th Sept. 2014 • Introduction to Growth phase as expected •May not see a peak Maturity phase. • Need some new innovation and features • Can Enter Decline Phase early
  • anshulpareek22

    Oct. 6, 2015
  • viveksar

    Sep. 9, 2015

this presentation gives the marketing analysis of Motorola moto g through product life cycle and BCG matrix

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