Introduction to TechSoup’s Digital Marketing Services and Use Cases
Wen.slides
1.
2. The world.edu network is a global higher education marketplace’- with emerging
revenue streams including lead generation incentives for courses, higher education
job placements, premium SaaS-based blog services and a disruptive crowdsource
model aimed at the peer-review academic publishing industry on the roadmap.
The network is based on the recognized TL domain, world.edu.
The new network was launched on 1 April 2012.
The network has gained considerable traction over the past 2.5 months and is
attracting visitors and advertisers.
Now is the time to move to a true global network.
3. The global education market has a massive reach across all continents and is one of the few
elements that reach above politics, religion, creed and color.
It is considered an indispensible building block for development and progress at an individual
level and an economic driver for countries.
The total value of education services is estimated at USD $1.97 Trillion (source: UNESCO's Institute
for Statistics)
With variations across regions the demand for education services remains constant and
generally increases year on year. Examples of government spending include:-
India USD $33 Billion per year
China USD $74 Billion mandated under the current Five Year Plan for the PRC
USA USD $93 Billion generated as gross revenue from higher education (above high
school level and including private colleges, universities and postgraduate institutions)
4. Revenue models
We will expand upon each revenue producer in the following slides. In general they are;
Advertising – online banner advertising throughout the network
Vacancy advertising – global faculty, executive, administration, studentship
Student recruitment including CPI programs
Blogs/ Personal publishing – subscription services
Peer-review academic publishing
Localized site business directory listings
5. Advertising – CPM/CPC/CPI
Revenue is dependent on page view numbers.
Current monthly page views are over 1 million
Projected Yr 4 monthly page views are 50 million with a CPM of $7.50
A variety of advertising and affiliate networks are used with delivery through the DoubleClick
Publisher system
Agreement reached with clicks.net for PPC banner advertising for the USA localized sites
6. Staff Vacancy advertising
We have added to the base single/multi pack advertisement package system annual
unlimited advertising packs.
Australian and selected European marketing campaigns currently active.
Agreement with world’s #1 job site Indeed.com for common promotion of adverts
Averaging 9 new vacancy advertisements per day
Averaging over 70 views per advertisement displayed
Year 4 budget is $7.35 million
7. Student Recruitment
Student recruitment/course advertising will be promoted at two levels.
Current: Higher Education institutions promoting themselves through profiles and course
listings- this is aimed at local and international students for Australian Universities.
Distance learning: Institutions offering online courses aimed at ‘non care’ locations.
CPi. Cost per inquiry for over 700 Colleges and Universities through agreement with
QuinnStreet. Supplementary agreement with clicks.net for alternative CPi offers for both
successful and unsuccessful enquirers.
We are looking at extending this Cpi partnership beyond the USA.
Revenue projections for Yr 4 are $6.468 million
8. Blogs / Personal Publishing /Academic Publishing
This is the only independent .edu blog subscription service in the world.
We are able to attach an @world.edu email account to blogs.world.edu accounts.
We have plans to challenge the major academic publishers with an Saas based online
publishing/peer review program. Google searches for .edu or education blogs are regularly
500,000 plus per month.
The current major education blog provider has 1.2 million subscribers.
Year 4 projections are 300,000 subscription members with an annual revenue of $17.6 million
9. Planned developments
Localized sites. The development of localized sites with
local content, student recruitment, jobs etc which will
also feed into the network is a major future development.
Sales offices will be established in Singapore, Hong Kong,
London, Los Angeles, Boston to co-ordinate all sales
activities.
Academic publishing. There has been much controversy
over the large costs and time involved in academic
publishing with peer review. We are currently working
with several control groups to complete a SaaS based
alternative.
10. Management
The business is currently run by a family partnership.
The CEO has over 20 years experience to the education industry in print and online. He has
published through .edu domains since 1998.
The Sales Director has 20 plus years in selling to the education sectors in three countries for
print and also for digital. She has an extensive group of contacts within the industry.
The CTO has 12 years experience in internet design and creation. Eight years were spent
completing high quality contracts in London.
The independent adviser/director is the SU Ambassador for Malaysia/Australia at Singularity
University and Entrepreneur in Residence Fellow at Bond University/Gold Coast Innovation
Centre.
11. Financials
The funds to be raised are $3.5 million.
Projected investment payments: Mth 1: $500,000; Mth 6: $1,000,000; Mth 10: $1,000,000
Mth 14: $1,000,000
The marketing budgets are: Yr1: $432,000; Yr 2: $965,000; Yr 3: $3,760,000; Yr 4: $5,565,000
12. Material content
An Investment Memorandum is available on request. Full four year financial projections are
available.
Use of Funds
Exit
It is proposed to exit in Year 4-5. It is anticipated a trade sale will take place with either a
Global Publisher or a Global Education group.
