The document discusses recommendations for student recruitment in a digital world. It recommends using real-time data from digital platforms to identify opportunities and shift recruitment strategies. Data shows most student research begins online, but offline and in-person engagement remains important throughout their journey. Maintaining long-term engagement across channels is key as the time between initial contact and enrollment can be over a year. A student survey found the top motivations for studying abroad included university reputation, post-study employment prospects, and cultural experiences.

1. IDP Connect | Going Global 2019
STUDENT
RECRUITMENT
IN A DIGTAL
WORLD
Simon Emmett
CEO, IDP Connect

2. IDP Connect | Going Global 2019
WHAT I’LL COVER TODAY
• Using smart, real time data
• Student perceptions & preferences
• Recommendations for student recruitment in a digital world

3. IDP Connect | Going Global 2019
World’s
best course
search
Digitising
student
expos
Virtual
Agency
Student
Essentials
Services
Leading
CRM and
CMS
Global
contact
centre
Leading
office
network
Career
support
…on a global platform…
Delivering world-leading services…
empowers IDP to support clients using data-driven insights
Other Partners
Hotcourses
International
IELTSIDP
WORLD LEADING GLOBAL PLATFORM
AND CONNECTED COMMUNITY

4. IDP Connect | Going Global 2019
RAPID PACE OF CHANGE THROUGH DIGITAL
SHIFTS IN STUDENT RECRUITMENT TRACKED THROUGH HISTORICAL DATA

5. IDP Connect | Going Global 2019
OPPORTUNITIES CAN BE IDENTIFIED
BUT THIS IS OLD NEWS…
Top origin countries

6. IDP Connect | Going Global 2019
USING SMART, REAL-TIME DATA
DIGITAL RESEARCH ON IDP CONNECT WEBSITES
0%
5%
10%
15%
20%
25%
30%
35%
Oct -
Dec
Jan -
Mar
Apr -
Jun
Jul -
Sep
Oct -
Dec
Jan -
Mar
Apr -
Jun
Jul -
Sep
Oct -
Dec
Jan -
Mar
Apr -
Jun
Jul -
Sep
Oct -
Dec
Jan -
Mar
2016 2017 2018 2019
Prospective student demand from India
Canada Australia USA UK New Zealand Singapore

7. IDP Connect | Going Global 2019
RISE OF STUDENT ENROLMENT
FROM DIGITAL CHANNELS
WHAT WE’RE OBSERVING FROM THE PLATFORM

8. IDP Connect | Going Global 2019
WORKING WITH PARTNERS
TO IDENTIFY MULTI-CHANNEL APPROACH
THROUGHOUT THE STUDENT JOURNEY

9. IDP Connect | Going Global 2019
THE (STUDENT RECRUITMENT) ROAD IS LONG …
HOW DO YOU MAINTAIN ENGAGEMENT & RELEVANCE?
Source: 3093 international student enrolments at UK universities in 2018/19
0%
5%
10%
15%
20%
25%
30%
35%
Past 12 13-24 25-36 37-48 49+
Time between initial registration & enrolment
Months

10. IDP Connect | Going Global 2019
Worst Best
AUSTRALIA
CANADA
USA
UK
NZ
shift in perceptions since 2017
Note: fieldwork was completed
prior to NZ’s announcement of
changes to the post study work
visa and the Canada-Saudi
Arabia diplomatic issue.
LEADER
Affordability
CAN
Quality of education
USA
CAN
Safety
Graduate employment
opportunities CAN
Visa requirements
CAN
GENERAL MARKET LANDSCAPE
IDP STUDENT PERCEPTIONS SURVEY RESULTS 2018 (2977 STUDENTS)

11. IDP Connect | Going Global 2019
APRIL 2019

12. IDP Connect | Going Global 2019
0
200
400
600
800
1000
1200
Interested in a
particular
university
Currently
attending an
international
university
Friend or family in
destination country
Private
scholarship
offered
Government
funding
No higher
education
opportunities in
your home country
Better employment
prospects upon
return to your
home country
Cultural
experience
Post-study work
opportunities in
the destination
country
Work experience
while studying
abroad
Other (Add in
separetly lines if
you have other
options
BEGINNING WITH MOTIVATIONS
WHY DO YOU WANT TO STUDY AT AN INTERNATIONAL UNIVERSITY?

13. IDP Connect | Going Global 2019
0
200
400
600
800
1000
1200
INTERNAL ENGAGEMENT REQUIRED
WHICH UNIVERSITY REPRESENTATIVES DO YOU WANT TO HEAR FROM?

14. IDP Connect | Going Global 2019
0
100
200
300
400
500
600
700
EXTERNAL ENGAGEMENT REQUIRED
WHAT OFFLINE CHANNELS DO YOU USE TO
RESEARCH PROSPECTIVE UNIVERSITIES?

15. IDP Connect | Going Global 2019
DO YOU PLAN TO USE AN EDUCATION
AGENCY TO ASSIST YOU WITH ENROLLING
IN AN INTERNATIONAL UNIVERSITY?
55%
19%
26%
Yes No Unsure

16. IDP Connect | Going Global 2019
KEY TAKEAWAYS
• Use real-time data for first-mover advantage & to impact recruitment
in 12 months +
• Ensure you have the information international students want online.
• Use destination market strengths but personalised content is critical
• Content & engagement is required throughout the research journey
through multiple channels, digital and offline.
• Research and shortlisting begins on-line but off-line and face-to-face
has an important role to play.