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Strategic Conversion Optimization - Chris Goward

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How to get better website results with Strategic Conversion Optimization.

Move past landing page optimization tactics and build a strategy for continuous improvement.

Published in: Business, Technology
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Strategic Conversion Optimization - Chris Goward

  1. 1. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward How to Get Better Results with Strategic Conversion Optimization Chris Goward Co-Founder & CEO @chrisgoward
  2. 2. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward What do we do? • Conversion Optimization Testing: – Planning, copywriting, design & coding • Landing Page Optimization • Web Analytics Guaranteed Results • You will get improved results or we’ll keep testing The Conversion Optimization Agency
  3. 3. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward Who’s Getting Results?
  4. 4. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward Let’s start with a little warm-up!
  5. 5. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward E-commerce Landing Page
  6. 6. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward Which Landing Page Won? A B vs.
  7. 7. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward Test Result 49.9% Sales Lift
  8. 8. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward Conversion Optimization Has Been Undersold
  9. 9. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward Let’s Correct Some Misconceptions Conversion Optimization is NOT… Technology Statistics Multivariate Testing Can you spot the difference? Design Testing Please, no more button tests!
  10. 10. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward Real Conversion Optimization is… Conversion Optimization
  11. 11. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward LIFT Model™ Landing page Influence Function for Tests™ Relevance Clarity Anxiety Distraction Urgency (Note: For more info, search “WiderFunnel Lift”)
  12. 12. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward Lead Generation Landing Page
  13. 13. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward Which Landing Page Won? B Vs. A
  14. 14. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward 20% Conversion Rate Lift B Test Result
  15. 15. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward The Sims 3 Game Registrations
  16. 16. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward Which Game Launcher Page Won? A B vs.
  17. 17. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward 128% Game Registration Rate Lift Test Result
  18. 18. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward Aim for Marketing Insights
  19. 19. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward Interested in a Free Landing Page Evaluation? – 10 time slots are available – Scheduled on a first-come, first-served basis To qualify: 1. Email to: Hello@WiderFunnel.com 2. Tell us the URL of the web page you’d like evaluated 3. Minimum 20,000 unique visitors per month Free Offer: Custom Landing Page Evaluation
  20. 20. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward Would you like a copy of this presentation? • Email to: Hello@WiderFunnel.com

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