The document is a media kit from Cirrus Media, Australia's largest B2B media and marketing agency. It outlines Cirrus Media's offerings which include publishing industry-leading publications in print and digital formats across several sectors, producing high-quality events, and providing full-service content marketing solutions through custom publishing, articles, videos, and more. Cirrus Media has a large audience reach of over 1 million through its websites, emails, print magazines, and social media followers. The media kit promotes Cirrus Media's ability to create integrated marketing campaigns that strategically distribute clients' messages through its network of media channels.

1. MEDIA KIT 2016
BUILDING &
ARCHITECTURE NETWORK
Informing and educating the built environment

2. AUSTRALIA’S
LARGEST B2B MEDIA
& MARKETING AGENCY
Cirrus Media are a full service B2B media, events
and content marketing organisation.
We produce several market-leading publications,
in both print and digital formats, for professionals
operating within healthcare, wealth, industrial,
mining and building sectors.
We offer a structured campaign approach,
having the ability to strategically create
and distribute content via our superior
multi-media channels. 1,482,862 monthly web page views
314,621email subscribers
237,831 print subscribers
Our Mastheads_____________________________________________
Our Audience Reach_____________________________________________

3. WHAT WE DO
EVENTS
From strategy and
production, to distribution
and measurement, we
can fulfil all your content
marketing needs.
Whether you’re looking to
sponsor or attend, you’ll
gain valuable insights and
connections from our
industry-leading events.
We can help reach your
target audience via
established online, email
and print channels.
MEDIACONTENT
MARKETING

4. CONTENT MARKETING
To get great results, you need great
content. And creating great content isn’t
always that easy.
As experts in bespoke B2B content creation, we have
the experience of building a wide range of content
initiatives for our partners including videos, webinars,
white papers, newsletters, articles and infographics.
ACHIEVING ACOUSTIC COMFORT
IN THE MODERN DAY OFFICE
DID
YOU KN
OW
? LACK OF SOUND PRIVACY IS THE BIGGEST
FRUSTRATION FOR OFFICE WORKERS –
OF WORKERS DISSATISFIED WITH LACK OF SOUND PRIVACY
OF WORKERS FIND THE NOISE LEVEL
IN THE OFFICE A FRUSTRATION
LOST EACH DAY DUE TO UNWANTED
NOISE DISTRACTIONS
60%
30%
86MINUTES
THE ISSUE:
THE RECOMMENDED NOISE LEVEL OF AN OPEN OFFICE IS BETWEEN 45-50DB
THE COMMON SOUND LEVEL OF SPEECH IS 65DB
A PARTITION SYSTEM IS AN EFFECTIVE WAY OF CONTROLLING
THE TRANSFER OF SOUND GENERATED WITHIN A BUILDING,
AS WELL AS OFFERING A LEVEL OF PRIVACY.
Rw
1
3
2
=
IS THE NUMBER USED TO RATE THE EFFECTIVENESS OF A
SOUNDPROOFING SYSTEM OR MATERIAL. THE HIGHER THE RW
NUMBER, THE BETTER A SOUND INSULATOR IT WILL BE.
GLASS PARTITIONS
PLASTERBOARD
CRITERION INDUSTRIES PROVIDE COMPLETE PARTITIONING SYSTEMS
AND SOLUTIONS TO THE AUSTRALIAN BUILDING & COMMERCIAL
FIT-OUT INDUSTRY THAT ADDS SOPHISTICATION AND STYLE
WHILE INCREASING ACOUSTIC COMFORT AND PRIVACY.
DOUBLE GLAZED GLASS
The thicker the glass, the
greater the sound reduction.
Basic plasterboard has a
soundproof rating of 30Rw.
However, with the right
combination of
insulation, plasterboards
and studs, sound reduction
can exceed 50Rw.
With double the glass,
double glazing can help to
greatly improve the acoustic
qualities of a partition
system. However, special
consideration must be given
to the width of the air gap
between the two panes of
glass, with a minimum of
50mm required to have
an impact on noise reduction.
GLASS THICKNESS (mm) Rw RATING
6.38 32Rw
8.36 35Rw
10.38 36Rw
12.38 37Rw
12.5 40Rw
MATERIAL Rw RATING
BASIC PLASTERBOARD 30Rw
OPTIMUM PLASTERBOARD
COMBINATION 50Rw+
GLASS THICKNESS (mm) SPACING Rw RATING
6 + 6 62mm 33Rw
6 + 8 61mm 35Rw
6 + 10 60mm 36Rw
8 + 8 60mm 40Rw
8 + 10 59mm 44Rw
10 + 10 58mm 44Rw
8.38 + 12.38 60mm 47Rw
8.5 + 12.5 60mm 50Rw
(Acoustic Glass)
Rw
Rw
Rw
QUICK TIPS
FOR ENHANCING ACOUSTIC RATINGS WITH PLASTERBOARD
KEY CONSIDERATIONS
FOR ACOUSTIC COMFORT IN THE OFFICE7
1Substitute Fire
or Sound Rated
Plasterboard in
lieu of standard
plasterboard
2 Ensure use
of Light
Gauge
Studs
3 Include
Acoustic
Blanket (or
wall Batts)
between
plasterboard
4 Stagger
studs –
92mm Track
+
51mm Stud
5 Use multiple
layers of
plasterboard
within the
partition
There are a range of additional factors that can affect the acoustic performance of
an office partition.
Creating a successful sound barrier requires more than a partition. From
ceiling to door seal, the performance of these seven elements will decide the
level of acoustic performance of the space:
CEILING SPACE
WALL THICKNESS/TYPE
GLASS THICKNESS/TYPE
DOOR TYPE
DOOR SEALS/VENTILATION
AIR DUCTS
ENSURE ALL SPACES THAT AIR CAN TRAVEL THROUGH ARE SEALED
Criterion
FIND OUT MORE
WWW.CRITERIONINDUSTRIES.COM.AU
CONTENT
MARKETING

5. EVENTS
Face-to-face connections with your
target audience
Events are essential for branding, networking, lead
nurturing and new business development.
Our highly experienced Events Team can ensure that the
events you attend or sponsor generate positive outcomes
for your business.
• Build valuable industry relationships with a highly
targeted, senior delegation of decision-makers
• Nurture quality leads with your target market in an
intimate and exclusive setting to generate ROI
EVENTS

6. There’s no point having great content,
if nobody sees it.
Distribution is the most important part of any campaign. You
can count on our leading industry mastheads to effectively
generate awareness and leads.
A multi-media integrated campaign can be created
incorporating print, online, email and social. Full post-
campaign reporting and analysis can also be provided.
MEDIA
PRINT
25,000
industry
subscribers
EMAIL
26,000 +
database
ONLINE
150,000 +
unique visitors
per month
SOCIAL
16,000 +
followers
MEDIA

7. OUR METHODOLOGY
STRATEGY REPORTS &
MEASURE
EDUCATE
& INSPIRE
ACTIVATE
& AMPLIFY
Our account managers will work
with you to understand your
business objectives and build a
winning strategy.
We understand the Building
& Architecture sector and will
create engaging content and
campaigns that will educate
and inspire your audience.
With Australia’s largest Building
& Architecture audience
your message will be heard by
thousands of potential clients.
Full accountability via
comprehensive
post-campaign analysis
and reporting.
We work with you to create bespoke campaign approaches

8. INTEGRATED CAMPAIGN SOLUTIONS
PRINT
INCREASED
ROI
$$$
LEAD
GENERATION
DATABASE
GROWTH
REPORTABLE
ROI
DIGITAL
CONTENT
MARKETING
EVENTS
Whitepapers
Magazines
Custom
Publishing
Website
eNewsletters
& Bulletins
Social Media
Conferences
Video
Infographics
Webinars Bespoke
Articles
From content creation through to distribution,
we have everything covered.

9. CAMPAIGN PLANNING & REPORTING
Bespoke media schedules are created based on client objectives
with each customer touchpoint tracked and reported

10. BUILDING &
ARCHITECTURE
NETWORK

11. “Respected 48-year heritage
as a trusted industry resource
40%
Architects
24%
22%
8%
6%
Builders Designers
& Drafts People
Builders,
Developers &
Project
Managers
Interior
Designer
Engineers &
Consultants
WHO
WE
TARGET
HOW
WE
TARGET
PRINT
25,000
industry
subscribers
ONLINE
248,000 +
unique visitors
per month
SOCIAL
16,000 +
followers
EMAIL
26,000 +
database
EVENTS
Industry leading
conferences &
events
AUSTRALIA’S LARGEST
BUILDING & ARCHITECTURE NETWORK
Audience Breakdown*____________________________________
Architects 40%
Builders Designers & Drafts People 24%
Builders, Developers & Project Managers 22%
Interior Designer 8%
Engineers & Consultants 6%
“No#1 ranked industry website in
terms of monthly unique visitors
“Largest circulating magazine within
the professional architecture,
building and design space
By State*
_____________________________
NSW 41% VIC 25% QLD 16% WA 7%
SA 6% ACT/TAS/NT/OS 5%
* Based on 2014 Infolink Building Product News
magazine circulation data

12. WHAT WE COVER
products
certificationsbest practice
case studies
trendsstandards
award winning
ratings
education
interiors
compliance
solutions
sustainability
materials
innovation
inspiration
design suppliers
applications
projects
Alterations & Additions
Houses
Multi-Residential
Single Dwelling
Office Fitouts
Retail Fitouts
Community Buildings
Stadiums & Arenas
School Buildings
Hospitals
Aged Care Buildings
Hotels & Accommodation
Restaurants, Cafes, Bars
Landscape Design
Urban Design
Parks & Amenities
Transport
Industrial
Warehouses
AND MORE...

13. OUR ADVERTISERS
________________________________________________________________________________________
Working with the industry’s leading suppliers for over 48 years
PERFORMANCE CEILINGS
More scope for innovation

14. Experian Marketing Services’ Hitwise online intelligence
tool measures the largest sample of mobile and desktop
consumer behaviour in the Australian market.
Architectureanddesign.com.au has emerged to be the
dominant Australian building and architecture website for
professionals, as verified by Experian Marketing Services.
248,727 Uniqueusers
227,117 Sessions
GoogleAnalyticsJuly-Sept2015
Source:ExperianMarketingServices’Hitwise,June2015customindustry*
*The table showstheTop7websites inthe customindustry‘Catch-Architecture’ definedusingspecific competitors
Hitwise Website Rankings
INDEPENDENT INDUSTRY RATINGS

15. PRODUCT
OPTIONS
CONTENT
MARKETING
EVENTS MEDIA

16. CONTENT
MARKETING

17. CONTENT MARKETING
White Paper
_______________________________________________________
An in-depth education piece that outlines
specific industry issues and subtly
introduces potential solutions
“What do I need to know about this issue or
category?”
• Provides greater understanding, shapes the conversation
around a topic and attaches the brand to it
• Thought-leadership content piece
• Nurtures prospects into the funnel
• Researched and written by our in-house copywriters
Rates
__________________________________
Product Name Rate (+GST)
4-Page White Paper $6,600
8-Page White Paper $8,800
CONTENT
MARKETING

18. CONTENT MARKETING
Buyer Selection Guide
_______________________________________________________
Comprehensive review of solutions within
category.
“What are the options in this category and how do
I choose between them?”
• Positions the brand relative to category options thereby
shaping the buyer mindset
• Can both nurture prospects and qualify leads
• Researched and written by our in-house copywriters
CONTENT
MARKETING
Rates
__________________________________
Product Name Rate (+GST)
2-Page Selection Guide $4,400
4-Page Selection Guide $6,600
8-Page Selection Guide $8,800
The Need for Real-Time Track & Trace in Food Processing
www.remaxproducts.com.au
A Warehouse Manager’s Selection Guide
Things to Consider When Selecting Warehouse Roller Doors

19. ACHIEVING ACOUSTIC COMFORT
IN THE MODERN DAY OFFICE
DID
YOU KN
OW
? LACK OF SOUND PRIVACY IS THE BIGGEST
FRUSTRATION FOR OFFICE WORKERS –
OF WORKERS DISSATISFIED WITH LACK OF SOUND PRIVACY
OF WORKERS FIND THE NOISE LEVEL
IN THE OFFICE A FRUSTRATION
LOST EACH DAY DUE TO UNWANTED
NOISE DISTRACTIONS
60%
30%
86MINUTES
THE ISSUE:
THE RECOMMENDED NOISE LEVEL OF AN OPEN OFFICE IS BETWEEN 45-50DB
THE COMMON SOUND LEVEL OF SPEECH IS 65DB
A PARTITION SYSTEM IS AN EFFECTIVE WAY OF CONTROLLING
THE TRANSFER OF SOUND GENERATED WITHIN A BUILDING,
AS WELL AS OFFERING A LEVEL OF PRIVACY.
Rw
1
3
2
=
IS THE NUMBER USED TO RATE THE EFFECTIVENESS OF A
SOUNDPROOFING SYSTEM OR MATERIAL. THE HIGHER THE RW
NUMBER, THE BETTER A SOUND INSULATOR IT WILL BE.
GLASS PARTITIONS
PLASTERBOARD
CRITERION INDUSTRIES PROVIDE COMPLETE PARTITIONING SYSTEMS
AND SOLUTIONS TO THE AUSTRALIAN BUILDING & COMMERCIAL
FIT-OUT INDUSTRY THAT ADDS SOPHISTICATION AND STYLE
WHILE INCREASING ACOUSTIC COMFORT AND PRIVACY.
DOUBLE GLAZED GLASS
The thicker the glass, the
greater the sound reduction.
Basic plasterboard has a
soundproof rating of 30Rw.
However, with the right
combination of
insulation, plasterboards
and studs, sound reduction
can exceed 50Rw.
With double the glass,
double glazing can help to
greatly improve the acoustic
qualities of a partition
system. However, special
consideration must be given
to the width of the air gap
between the two panes of
glass, with a minimum of
50mm required to have
an impact on noise reduction.
GLASS THICKNESS (mm) Rw RATING
6.38 32Rw
8.36 35Rw
10.38 36Rw
12.38 37Rw
12.5 40Rw
MATERIAL Rw RATING
BASIC PLASTERBOARD 30Rw
OPTIMUM PLASTERBOARD
COMBINATION 50Rw+
GLASS THICKNESS (mm) SPACING Rw RATING
6 + 6 62mm 33Rw
6 + 8 61mm 35Rw
6 + 10 60mm 36Rw
8 + 8 60mm 40Rw
8 + 10 59mm 44Rw
10 + 10 58mm 44Rw
8.38 + 12.38 60mm 47Rw
8.5 + 12.5 60mm 50Rw
(Acoustic Glass)
Rw
Rw
Rw
QUICK TIPS
FOR ENHANCING ACOUSTIC RATINGS WITH PLASTERBOARD
KEY CONSIDERATIONS
FOR ACOUSTIC COMFORT IN THE OFFICE7
1Substitute Fire
or Sound Rated
Plasterboard in
lieu of standard
plasterboard
2 Ensure use
of Light
Gauge
Studs
3 Include
Acoustic
Blanket (or
wall Batts)
between
plasterboard
4 Stagger
studs –
92mm Track
+
51mm Stud
5 Use multiple
layers of
plasterboard
within the
partition
There are a range of additional factors that can affect the acoustic performance of
an office partition.
Creating a successful sound barrier requires more than a partition. From
ceiling to door seal, the performance of these seven elements will decide the
level of acoustic performance of the space:
CEILING SPACE
WALL THICKNESS/TYPE
GLASS THICKNESS/TYPE
DOOR TYPE
DOOR SEALS/VENTILATION
AIR DUCTS
ENSURE ALL SPACES THAT AIR CAN TRAVEL THROUGH ARE SEALED
Criterion
FIND OUT MORE
WWW.CRITERIONINDUSTRIES.COM.AU
CONTENT MARKETING
Infographic
____________________________________________
Rates
______________________________
Product Name Rate (+GST)
Infographic $3,300
A visual storytelling device that uses
graphics and data to quickly tell a story
• Designed to be used in conjunction with a whitepaper
(to provide content narrative)
• Present complex stories and data quickly and effectively
• Eye-catching and highly sharable cut-through content
• Can be used to enhance or differentiate brand in
crowded marketplaces
• Produced by our in-house graphic design team
CONTENT
MARKETING

20. CONTENT MARKETING
Professional Article
____________________________________________
Rates
______________________________
Product Name Rate (+GST)
Professional Article (Topic) $1,100
Professional Article $550
(White Paper synopsis)
CONTENT
MARKETING
Summary positioning article stimulating
initial interest about a topic or category
“That’s interesting….where do I find out more?”
• Short summary article written by our in-house
copywriters
• Can be used to test and learn which topic/category
areas are generating most engagement
• Build topic/category awareness and initial interest
• Can form the basis of a longer Whitepaper or
Selection Guide content piece to be produced at
a later stage
www.stormtech.com.au
A Seamless Solution for Your Drainage Project
Meet the Threshold

21. CONTENT MARKETING
Case Study
____________________________________________
Rates
_____________________________
Product Name Rate (+GST)
4-Page Case Study $6,600
8-Page Case Study $8,800
In-depth look at a solution in practice,
including interviews from key
stakeholders
“How does this thing work in practice?”
• Overview of a compelling project that has utilised a
client’s products and solutions
• Researched and written by our in-house copywriters
CONTENT
MARKETING

22. CONTENT MARKETING
Social Campaign Boost
____________________________________________
Rates
_____________________________
Product Name Rate (+GST)
Social Media Amplification 20% add-on of total
integrated campaign
cost (applicable to
min. $50K campaign)
CONTENT
MARKETING
Social media amplification of your content
• Create and implement a social media strategy using
both organic Cirrus Media channels as well as additional
paid amplification
• Strategy + Campaign Management – deciding how to best
leverage the content on which social platforms
• Social repurposing and posting on relevant social channels
• Monitoring & Community Engagement
• Reporting & Analytics post campaign
• Managed and coordinated by our in-house Social Media Team
16,000+
Followers

23. CONTENT MARKETING
Video
____________________________________________
Video Rates
______________________________
Product Name Rate (+GST)
Core Video $11,000
Premium Content Video POA (>$16,500)
CONTENT
MARKETING
Video demand and consumption continues
to grow. Are you onboard?
CORE VIDEO
• Client interview with B-Roll footage
• Any location outside of Sydney is extra
(ballpark $1K/day in a capital city, more
for regional)
• 1-2 interviews of client representitive(s)
at location of their choice
• 1 interview of client’s customer for a
testimonial perspective – must be shot
same day/same location
PREMIUM CONTENT VIDEO
• A video or video series that tells a
content story. Could include:
§§ Use of talent and high end
production
§§ Event broadcast
(webinar/streaming/VOD)
§§ Bespoke animation

24. EVENTS

25. EVENTS
Sustainability Awards
________________________________________________________________________________________
Showcase your sustainability message
and stance via one of the industry’s leading
awards programs
• Now in its 9th year the Sustainability Awards have gone from
strength to strength
• Each year since 2007, the country’s leading architects, designers,
suppliers and building practitioners have come together to celebrate
the industry’s best at the prestigious Sustainability Awards nights
• The Sustainability Awards program consists of a 6 month media
awareness push for sponsors consisting online, email, print and
social media coverage as well as branding and speaking coverage
on the awards night
• Limited sponsor packages available for suppliers keen to showcase
their sustainability message and stance to the professional market
Please contact us for full program details
EVENTS
Rates
______________________________
Product Name Rate (+GST)
Sustainability Awards Program $9,900

26. EVENTS
ESD Connect –
The Future of Environmentally
Sustainable Design
_____________________________________________
Peer-to-peer debate based event harnessing
round table discussions coupled with industry
speaker forums
Event Overview:
• ESD Connect is an exclusive invitation only event targeting
residential and high-density architects building designers and
project managers with a specific interest in environmentally
sustainable design.
• The event format is structured around a series of rotating peer-
to-peer discussion tables of upto 8 delegates that focus on
key themes nominated by attendees and sponsor partners.
• Format provides the opportunity for in-depth engagement,
demonstrating thought leadership and understanding your
target market’s concerns and challenges.
Sponsor Benefits:
• Cultivate a reputation for thought leadership amongst key
decision-makers
• Gain valuable industry relationships and insights
• Contribute opinion in live peer-to-peer discussions on a topic
of your choice
• Gain real-time feedback and market research
• Business development opportunities and networking
• Opportunity to turn these insights into a post-event Educational
White Paper, created by Cirrus media as part of sponsor package
EVENTS
Rates
______________________________
Product Name Rate (+GST)
Table Sponsor Package $20,000
Speaker Sponsor Package $25,000
(including speaker panel)
Please contact us for full program details

27. MEDIA

28. MEDIA
Print – Infolink Building Product News
_____________________________________________
Showcase your company’s products and services
within Australia’s largest circulating magazine within
the professional building and architecture space
DISPLAY ADS
• Eye catching product or branding
ads placed throughout magazine or
matched to specific edition feature
• Can also be used for Advertorial copy
based ads
PRODUCT SHOWCASE ADS
(LEAD CAPTURE)
• Featured Product Showcase ad within a
dedicated Products area of magazine
• Lead capture via on-page inquiry cards
• Accompanying PDF brochure hosted
on ArchitectureAndDesign.com.au for
downloading
• Ads also promoted several times in daily
A&D Industry eNewletter
• Enquiry leads sent on regular basis and
page views and downloads tracked
LOOSE INSERTS
Available on request, POA
Average Net distribution
period ending March 2015
24,980
Jury Café – Photography by Martina Gemmola
Grocon Government Services Office
Trust our
plywood
Prebuilt Modular Homes
Sound Alliance by Environa Studio – Photography by Owen Zhu
IEZZIH506BPN
Trust our plywood. Trust in its consistent quality and ready availability. Trust that our plywood will not only do the job, but do it well.
• A proven and durable, easy to work with range • Local manufacture utilising state of the art technology
• Independently third party accredited products • Experienced technical support team
• Extensive sheet size range for optimal design • Available termite protected – H3
• A better environmental choice and available FSC®
chain of custody certified
For product support visit chhwoodproducts.com.au/plywood
Disclaimer: Carter Holt Harvey has used its reasonable endeavours to ensure the accuracy and reliability of the information contained herein and, to the extent permitted by law, will not be liable for any inaccuracies,
omissions or errors in this information nor for any actions taken in reliance on this information. Products must be installed in accordance with relevant installation manuals and practices.
I L 0 7 1 5 _ 0 0 0 _ C A R - 1 2 0 1 5 - 0 7 - 0 9 T 1 5 : 0 5 : 2 1 + 1 0 : 0 0
PRODUCT
SHOWCASE AD
DISPLAY AD
MEDIA

29. 2016 Features
_____________________________
JANUARY/FEBRUARY
• Water Management & Plumbing
• Walls, Ceilings & Interior Finishes
• Lighting Design
• Exterior Walls & Structural
Materials
• Design for Indoor
Environmental Quality (IEQ)
(Sustainability)
• Residential - Single Dwellings/
Detached Houses
BOOKING: WED 15 DEC
MATERIAL: MON 21 DEC
MARCH/APRIL
• Intelligent Buildings &
Technology
• Kitchen Components & Design
• Timber products, finishes and
treatments
• Windows, Doors & Hardware
• Insulation Solutions
(Sustainability)
• Commercial Interiors & Fitouts
BOOKING: FRI 26 FEB
MATERIAL: FRI 04 MAR
MAY/JUNE
• Acoustic Design Solutions
• Floors, Flooring & Accessories
• Roofing & Accessories
• Heating
• Accessibility & Aged Care
(Sustainability)
• Heritage Building Projects
BOOKING: FRI 22 APR
MATERIAL: FRI 06 MAY
JULY/AUGUST
• Facades, Structure & Building
Envelope
• Bathrooms, Laundries & Wet
Areas
• Prefabricated Materials &
Systems
• Paints, Stains & Coatings
• Renovations & Retrofitting
(Sustainability)
• High density Residential &
Apartment Design (Projects)
BOOKING: FRI 24 JUN
MATERIAL: FRI 01 JUL
SEPTEMBER/OCTOBER
• Floors, Flooring & Accessories
• Bricks & Pavers
• Electrical Components & Energy
Management
• Natural Light & Glazing Solutions
(Sustainability)
• Healthcare & Seniors Living
Projects (Projects)
• BPN Sustainability Awards
FINALISTS EDITION
BOOKING: THU 25 AUG
MATERIAL: FRI 02 SEP
NOVEMBER/DECEMBER
• Outdoor Living & Landscape
Design
• Air-conditioning & Ventilation
• Architectural & Design Tools
• Fire Protection (Sustainability)
• Public Buildings & Urban Design
• BPN Sustainability Awards
WINNERS EDITION
BOOKING: FRI 21 OCT
MATERIAL: FRI 28 OCT
FINALISTS
WINNERS
MEDIA
Print – Infolink Building Product News
_____________________________________________
Rates
______________________________
Product Name Rate (+GST)
IBPN Print Ad – Double Page Spread $8,820
IBPN Print Ad – Full Page Display $5,490*
IBPN Print Ad – Half Page Display $3,960*
(Horizontal)
IBPN Print Ad – Quarter Page $2,880*
Display (Square)
IBPN Print Ad – Full Page $6,165*
Product Showcase
IBPN Print Ad – Half Page $4,140*
Product Showcase (Horizontal)
IBPN Print Ad – Quarter Page $2,825*
Product Showcase (Square)
Loose Insert POA
*10% loading for premium print positions –
Back Cover / Inside Front Cover / Inside Back Cover
1/2 H 1/4 S
MEDIA

30. MEDIA
Online – ArchitectureAndDesign.com.au – Company & Product Listing
_____________________________________________________________________________________________
Showcase your company’s products and services on
Australia’s largest building and architecture online resource
• Branded company listing page
• 3x Featured Product Ranges
• Video content uploads
• PDF brochures/technical document uploads
• Q&A’s
• Press Release, Case Study, Project and Company News
uploads (also published in weekly email newsletter)
• Branded display ads on company, product & news pages
• Products linked to relevant areas of product directory
• Full contact details
Rates
______________________________
Product Name Rate (+GST)
Company & Product Listing $3,000 (12 months)
Additional Product Ranges $350 (12 months)
248,727 Uniqueusers
227,117 Sessions
GoogleAnalyticsJuly-Sept2015
MEDIA

31. MEDIA
Online – ArchitectureAndDesign.com.au – Category Sponsor
_____________________________________________________________________________________________
Dominate your key Categories within the product directory area
of Australia’s largest building and architecture online resource
• Top Featured Product on relevant Category
landing page
• Featured product displayed within main
image slider
• 3 x Display Ads featured on Category
landing page and related Sub-Category
landing pages
• Highly visible position
• 1 in 6 Share-of-Voice
Rates
______________________________
Product Name Rate (+GST)
A&D Category Sponsor $3,000 (12 months)
DISPLAY
ADS
FEATURED
PRODUCT
DISPLAY
ADS
248,727 Uniqueusers
227,117 Sessions
GoogleAnalyticsJuly-Sept2015
MEDIA

32. MEDIA
Online – ArchitectureAndDesign.com.au – Sub-Category Sponsor
_____________________________________________________________________________________________
Dominate your key Sub-Categories within the product directory area
of Australia’s largest building and architecture online resource
• Top Featured Product on relevant
Sub-Category landing page
• Displayed within main image slider
• 1-in-4 Share-of-Voice
• 12 months
Rates
______________________________
Product Name Rate (+GST)
A&D Product $750 (12 months)
Sub-Category Sponsor
SUB–
CATEGORY
SPONSOR
248,727 Uniqueusers
227,117 Sessions
GoogleAnalyticsJuly-Sept2015
MEDIA

33. MEDIA
Online – ArchitectureAndDesign.com.au –
Featured Homepage Product Range
_____________________________________________________________________________________________
Showcase a key product range on the homepage of
Australia’s largest building and architecture online resource
• Featured position in Product area of homepage
• Most viewed page on website - 29,000 views per month
• Ideal way to launch new products or build additional
product awareness
• 1 month
Rates
______________________________
Product Name Rate (+GST)
A&D Homepage Featured $900 (1 month)
Product Range
FEATURED
HOMEPAGE
PRODUCT
RANGE
248,727 Uniqueusers
227,117 Sessions
GoogleAnalyticsJuly-Sept2015
MEDIA

34. MEDIA
Online – ArchitectureAndDesign.com.au – Resource Feature
_____________________________________________________________________________________________
Showcase a key piece of educational content across Australia’s
largest building and architecture online resource
• Educational style content pieces such as White Papers,
Buyers Guides, Case Studies and Infographics housed
and displayed within dedicated Resources area of website:
§§ Homepage
§§ Company Page
§§ Product Category Pages
§§ Product Sub-Category Pages
§§ Project Pages
• Ideal way to build awareness of cut-through educational
content
• Includes gated landing page for lead capture
• 12 months
Rates
______________________________
Product Name Rate (+GST)
A&D Resource Feature $750 (12 months)
RESOURCE
FEATURE
MEDIA

35. MEDIA
Online – ArchitectureAndDesign.com.au – Sponsored News
_____________________________________________________________________________________________
Showcase a key news item across Australia’s largest
building and architecture online resource
• Natively promote your important news update blended
within our own editorial news:
§§ Homepage News
§§ News Tab
§§ Company Page
§§ Product Category Pages
§§ Product Sub-Category Pages
§§ Project Pages
• Ideal way to build awareness of new product launches,
case studies or educational content
• Displayed for 7 days on homepage and then utilised
across the site ongoing
Rates
______________________________
Product Name Rate (+GST)
A&D Sponsored News $1,000 per item
SPONSORED
NEWS
248,727 Uniqueusers
227,117 Sessions
GoogleAnalyticsJuly-Sept2015
MEDIA

36. MEDIA
Online – ArchitectureAndDesign.com.au – Run-of-Site Webskin
_____________________________________________________________________________________________
Maximise your display ad coverage across Australia’s
largest building and architecture online resource
• Dominate our website with high impact Webskin display ads
• Blanket coverage ads run on all pages across the
website for maximum coverage (excluding Product
Category pages)
• Wing ads appear simultaneously on left and right hand
side of main webpage content
• Ideal way to build large scale brand and product
awareness
• Runs for 7 days
• 100% share-of-voice – approx 60,000 impressions
Rates
______________________________
Product Name Rate (+GST)
A&D Run-of-Site Webskin $3,500 (7 days)
RUN-OF-SITE
WEBSKINS
RUN-OF-SITE
WEBSKINS
248,727 Uniqueusers
227,117 Sessions
GoogleAnalyticsJuly-Sept2015
MEDIA

37. MEDIA
Online – ArchitectureAndDesign.com.au – Homepage Drop-Down Video
_____________________________________________________________________________________________
Maximise your video coverage on Australia’s largest
building and architecture online resource
• Autoplay drop-down video position on website homepage
• Video opens and plays for every new website visitor
landing on homepage
• Video content is one of the most effective ways to convey
your product/brand message
• Great way to showcase your latest videos and generate
maximum viewing time
• 100% share-of-voice
• Runs for 7 days
Rates
______________________________
Product Name Rate (+GST)
A&D Homepage $1,650 (7 days)
Drop-Down Video
HOMEPAGE
DROP-DOWN
VIDEO
248,727 Uniqueusers
227,117 Sessions
GoogleAnalyticsJuly-Sept2015
MEDIA

38. MEDIA
Online – ArchitectureAndDesign.com.au – Run-of-Site Display Ads
_____________________________________________________________________________________________
Maximise your display ad coverage across Australia’s
largest building and architecture online resource
• High impact display ad coverage across the website
• Display ads appear on all web pages (excluding
Sponsored Company & Category pages)
• Ideal way to build large scale brand and product
awareness
• 3 x display ad types – Leaderboard, MREC and WideSky.
All three ad types are utilised across website for duration
of campaign
• 1 in 8 share-of-voice
• Approx 100,000 impressions per month*
*estimate based on June 2015 website traffic Rates
______________________________
Product Name Rate (+GST)
A&D Run-of-Site Display Ads $2,700 (per month)
(3x ad types)
RUN-OF-SITE
DISPLAY ADS
RUN-OF-SITE
DISPLAY ADS
248,727 Uniqueusers
227,117 Sessions
GoogleAnalyticsJuly-Sept2015
MEDIA

39. MEDIA
Email – Architecture & Design Industry eNewsletter
__________________________________________________________________
Promote your brand, products and content to
our daily industry eNewsletter subscribers
SPONSORED NEWS
• Natively promote your important news updates within the
eNewsletter, blended within our own editorial news
RESOURCE FEATURE
• Distribute your Educational style content pieces such as
Whitepapers, Buyers Guides, Case Studies and Infographics
within our dedicated Resources area of the eNewsletter
DISPLAY ADS
• High impact display ads perfect for branding or
product awareness
• 2 x Ad types – Leaderboard & MREC
Rates
______________________________
Product Name Rate (+GST)
A&D Industry eNewsletter $850 (per send)
Sponsored News
A&D Industry eNewsletter $850 (per send)
Resource Feature
A&D Industry eNewsletter $1,000
Display Ads (per send – 2 ads)
DISPLAY
ADS
DISPLAY
ADS
RESOURCE
FEATURE
SPONSORED
NEWS
11,400+
eNewslettersubscribers
MEDIA

40. MEDIA
Email – Architecture & Design Product eNewsletter
__________________________________________________________________
Promote your brand, products and content to our twice weekly
product eNewsletter subscribers
SPONSORED NEWS
• Natively promote your
important news updates
within the eNewsletter,
blended within our own
product supplier news
FEATURED PRODUCT
• Featured position
in Product area of
eNewsletter
• Ideal way to launch
new products or build
additional awareness
• Two positions available:
§§ Premium – top
featured product
§§ Standard – 1 of 3
featured products
DISPLAY ADS
• High impact display ads
perfect for branding or
product awareness
• 2 x Banner Ads (top and
middle page positions)
Rates
______________________________
Product Name Rate (+GST)
A&D Product eNewsletter $700 (per send)
Sponsored News
A&D Product eNewsletter $1,000 (per send)
Featured Product (Premium)
A&D Product eNewsletter $750 (per send)
Featured Product (Standard)
A&D Industry eNewsletter $750
Display Ads (per send – 2 ads)
DISPLAY
ADS
DISPLAY
ADS
FEATURED
PRODUCT -
PREMIUM
FEATURED
PRODUCT -
STANDARD
SPONSORED
NEWS
9,300+
eNewslettersubscribers
MEDIA

41. MEDIA
Email – Architect & Specifer eBulletin
___________________________________________________________________________________________
Lead capture eBulletin focussing on
educational led industry topics
• Generate direct sales leads, including full contact details
• Help grow your own contact database
• Users encouraged to download educational content such
as Whitepapers, Infographics, Case Studies etc
• Users directed to gated content landing page to complete
form fill and request download
• Leads sent to advertiser 7 days after send for follow-up
and further lead nurturing (full contact details)
• Subscribers opt-in to receive direct follow-up from
advertisers (phone/email/post)
• One of five featured topic stories per send
Rates
______________________________
Product Name Rate (+GST)
Architect & Specifer Bulletin $2,000 per send
Inclusion
eBULLETIN
INCLUSION
5,700+
eBulletinsubscribers
MEDIA

42. MEDIA
Email – eBlast
___________________________________________________________________________________________
Exclusively branded eBlast sent to our 3rd
party opt-in subscribers
• Generate additional exposure for your brand, products,
resources, brochures, videos and case studies
• Advertiser takes complete ownership on design and
messaging of eBlast
• Drive traffic to your website or generate direct downloads
of brochures or resources.
• Can also be used for lead capture when linked to
Cirrus Media gated content landing page (applicable for
educational content such as Whitepapers, Infographics,
Case Studies etc)
Rates
______________________________
Product Name Rate (+GST)
A&D eBlast $3,000 per send
5,700+
eBulletinsubscribers
MEDIA

43. ADRIAN WILSON
Group Sales Manager
Building & Architecture Group
P: +61 (0)2 8484 0612
M: +61 (0)417 779 215
E: adrian.wilson@cirrusmedia.com.au
FOR MORE INFORMATION