Media Kit

globalspec.com/advertising
Deep industry intelligence, customized marketing
programs and measurable campaign performance
for a smarter way to reach engineers
2024
MEDIA KIT

AUDIENCE PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING TARGETED EMAIL
VIDEO CUSTOMER CARE
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.
Empowering reach. Smarter growth.
GlobalSpec is a provider of data-driven industrial marketing solutions designed to help companies
promote their products and grow their businesses. Providing solutions to meet engineers through a range
of channels, GlobalSpec offers a convenient approach to achieving campaign goals all in one place.
Our audience of engineers and technical professionals place their trust in the GlobalSpec family of brands
as their resource for content, community, and engagement at all stages of the research, design, and
purchasing process.
We deliver deep industry intelligence, tailored marketing programs, and measurable campaign performance
to ensure a comprehensive and effective approach to meeting your goals.
For more information or a personalized media review, call 800-261-2052, email sales@globalspec.com
2.4 minutes
AVERAGE TIME SPENT
2.8 million
MONTHLY PAGE VIEWS
ACROSS GLOBALSPEC
PLATFORM
25%
REPEAT VISITORS
8.9 million+
REGISTERED USERS ACROSS
GLOBALSPEC PLATFORM
1.4 million
UNIQUE VISITORS A MONTH
ACROSS GLOBALSPEC
PLATFORM

Worldwide Reach
The GlobalSpec family of brands reaches engineers and technical professionals from around the globe,
representing the finest minds in the world. These highly educated, motivated, and engaged users are pragmatic
thinkers charged with solving some of the most urgent problems in the technical, manufacturing, and
mechanical sectors. Learn more about this audience, plus the reach and engagement that GlobalSpec delivers.
Americas
46.1%
Oceania
2.5%
Europe
16.9%
Africa
4.3%
Asia
30.2%
Source: Omniture, Google Analytics
REGISTERED USERS BY REGION:
Americas: 5,581,000+
EMEA: 1,747,000+
APAC: 1,657,000+
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com
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Audience Profile
ORGANIZATION SIZE
ROLE GLOBALSPEC USERS PLAY IN
PURCHASING DECISIONS
GLOBALSPEC USERS BY AGE
Under 100 employees
(small business)
42%
Evaluates &
Recommend Purchases
27%
101-500 employees
(midsize business)
23%
Approve
requisitions
Not involved in
purchasing process
501-1000 employees
(midsize business)
15%
Make purchases directly
26%
6%
7%
1001+ employees
(large business)
20%
Specify purchases
34%
18-34 years old
47%
35-54 years old
36%
55+ years old
17%
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Registered Users (Industry)
Average work experience of
registered users is 15–19 years.
746,000+
ENGINEERING/TECH DESIGN SERVICES
560,000+
ELECTRONICS
440,000+
INDUSTRIAL MACHINERY/TOOLS & EQUIPMENT
728,000+
GENERAL MANUFACTURING
523,000+
AUTOMOTIVE
416,000+
AEROSPACE & DEFENSE
362,000+
OIL & GAS
214,000+
COMMUNICATIONS - DATACOM/WIRELESS
150,000+
TRANSPORTATION
303,000+
BUILDING & CONSTRUCTION
206,000+
MEDICAL EQUIPMENT/INSTRUMENTATION
116,000+
FOOD & BEVERAGE
239,000+
CHEMICALS, PLASTICS & RUBBER
173,000+
HVAC, FIRE CONTROL, SAFETY
184,000+
GOVERNMENT
106,000+
AGRICULT./FORESTRY
354,000+
EDUCATION
212,000+
INSTRUMENTATION & CONTROLS
144,000+
BIOTECH/PHARMACEUTICALS
282,000+
UTILITIES/ENERGY
188,000+
FABRICATED METALS
109,000+
PAPER, PRINT & TEXTILE
231,000+
CONSUMER PRODUCTS/ELECTRONICS
153,000+
SEMICONDUCTORS & ELEC. COMPONENTS
175,000+
COMPUTER SYSTEMS & PERIPHERALS
58,000+
PACKAGING
MACHINERY

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1,337,000+
636,000+
440,000+
557,000+
611,000+
599,000+
552,000+
509,000+
411,000+
304,000+
Registered Users (Job Function)
ENGINEERING - DESIGN
ENGINEERING - CONSULTING
ENGINEERING - PROCESS & PRODUCTION
277,000+
ENGINEERING -
FACULTY, STAFF, STUDENT
ENGINEERING - OTHER
MARKETING/SALES
TECHNICAL SUPPORT/SERVICES
MANUFACTURING
PURCHASING
RESEARCH & DEVELOPMENT
GENERAL CORPORATE MGMT.
259,000+
MAINTENANCE/FACILITIES
MANAGEMENT
206,000+
ARCHITECT/BUILDER/
CONTRACTOR
152,000+
QUALITY
ASSURANCE 148,000+
PROJECT
MANAGEMENT
3.2 Million
REGISTERED
ENGINEERS
90% of users are involved in
the purchasing of goods
and services.

Building Tailored Solutions
Our dedicated sales staff is here to actively engage with you, understand your needs, and closely collaborate. We offer tailored
solutions from our range of GlobalSpec products that seamlessly fit together to form your comprehensive marketing solution.
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Brand Awareness. Boost your brand’s visibility with
strategic placements across our network.
Precision Targeting. Harness our advanced targeting
capabilities to ensure you reach the right audience.
We’ll connect you with potential leads who have
expressed interest in your type of offering.
Content Promotion. Elevate your thought leadership
with our content amplification solutions and establish
your brand as an industry authority.
New Product Rollout. Promote your latest products
on our platform to create excitement, generate buzz,
and drive interest in your newest offerings.
Lead Generation. Drive quality leads with our lead
generation campaigns that identify, engage, and
nurture leads.
Data-Driven Insights. Gain valuable insights into your
campaign’s performance through our comprehensive
analytics.
Product Discovery
Newsletter
Advertising
Display Ads
Webinars
White Paper
Promotion
Content Marketing
Video
Targeted Emails

AUDIENCE PRODUCT
DISCOVERY
NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING TARGETED EMAIL
VIDEO CUSTOMER CARE
Product Discovery
Our Product Discovery program is designed to
help you get maximum exposure to the important
decision-makers within the industries you’re
targeting. Our product catalogs make it easy for
our audience to discover new products and services.
Through a cross-channel solution, we can promote
your company brand, products, and services to
generate demand.
Your product discovery program will include a
robust company profile that incorporates product
categories and listings, links to your website,
technical articles, press releases, videos, social
media channels, and product announcements to
promote your new product releases and other news.
Benefits:
• Increased brand exposure to our audience
• Generate nurture-ready contacts
• Unearth real-time marketing insights
• Extend your reach with guaranteed inclusion
in product alerts
• Catch prospects while they’re actively
searching
Extend the reach and impact of your
product discovery platform with our
exclusive newsletter bundles.
“Our products are
listed there, very
nicely and organized,
and the leads that
are generated from
the program have
been very successful
both on the
domestic side and
international side.”
Mario Mazzotta
Director of Business
Development
Kaman Precision
Products

PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING TARGETED EMAIL
VIDEO CUSTOMER CARE
Newsletter Advertising
64 4.3 Million+ 4.3% 15.6%
NEWSLETTER TITLES
16.1%
NEWSLETTER
OPEN RATE
5.5%
NEWSLETTER
CLICK-THROUGH RATE
4.2 million+
NEWSLETTER
SUBSCRIPTION
64+
NEWSLETTER
TITLES
AUDIENCE
GlobalSpec newsletters are
anything but average, run-of-
the-mill communications. These
64+ titles are well-crafted, well-
respected resources that our
audience relies on as a key
resource throughout all stages of
their buying cycle.
Each newsletter is delivered to a list
of opted-in subscribers consisting
of engineering and technical
professionals seeking technical
articles, product news, educational
opportunities, and industry updates.
With a highly targeted selection of
newsletters, you can reach the right
audience efficiently and effectively.
Cyndi Rude
Marketing Agent and Sales Administrator
S. Himmelstein and Company
“Newsletters provide us with a lot of leads, which is something we’re always
looking for. GlobalSpec always provides the best customer service and the
biggest offerings of different products. I would highly recommend GlobalSpec.”
Utilize our Special
Edition Newsletters.
Showcase your
content within our
“Best of” newsletters,
allowing your
message to be placed
alongside the most
compelling articles
that spotlight leading
industry trends and
technologies.

Newsletter Advertising
NEWSLETTER NAME SUBSCRIBERS ISSUES/YEAR
5G & Digital Networking 116,000+ 12
Acoustics & Audio
Technology
31,000+ 4
Aerospace Technology 36,000+ 24
Alternative & Renewable
Energy
82,000+ 12
Appliance Technology 23,000+ 6
Automotive Technology 47,000+ 20
Careers & Education 76,000+ 12
Chemical Manufacturing 37,000+ 12
Coatings & Surface
Engineering
56,000+ 12
Components for RF &
Microwave
25,000+ 6
Connected Electronics 27,000+ 4
Construction Equipment 32,000+ 6
Data Acquisition 27,000+ 6
Defense & Security
Technology
22,000+ 12
Display Technologies 24,000+ 6
Electrical Components 79,000+ 12
Electronic Components 58,000+ 26
Electronic Design Solutions 72,000+ 12
Electronic Test Equipment 37,000+ 12
Electronics360 71,000+ 52
Engineering in Motion 72,000+ 52
Environmental Technology 31,000+ 6
Factory Engineering 31,000+ 12
Fastening, Joining &
Assembly
41,000+ 12
Fluid Control 62,000+ 12
Food & Beverage
Technology
18,000+ 12
HVAC 40,000+ 12
Hydraulics & Pneumatics 48,000+ 12
Industrial IoT 44,000+ 18
Industrial MRO 18,000+ 4
Industrial Processing
Equipment
67,000+ 18
Innovators & Makers 53,000+ 12
Lab Equipment 39,000+ 12
Light & Laser 41,000+ 12
Machining & Metal Working 47,000+ 12
Manufacturing Technology 98,000+ 52
Material Handling & Logistics 44,000+ 12
Materials Solutions 51,000+ 12
Mechanical Components 70,000+ 12
Mechanical Power
Transmission
36,000+ 4
Medical Device Design 16,000+ 26
Military & Ruggedized
Electronics
13,000+ 6
Motion Control Components 36,000+ 12
Motors & Drives 60,000+ 12
Oil & Gas Technology 30,000+ 12
Polymer & Composit
Materials
45,000+ 6
Power Grid Technology 39,000+ 18
Power Supplies & Devices 33,000+ 12
Process Technology 92,000+ 24
Product Design Software 36,000+ 6
Quality, Test & Measurement 47,000+ 20
Robots & Automation 32,000+ 12
Scientific Instruments 31,000+ 4
Semiconductor
Manufacturing
19,000+ 12
Sensing Technologies 66,000+ 24
Shock, Vibration & Noise 22,000+ 4
Software Engineering &
Programming
66,000+ 6
Specs & Techs 685,000+ 52
Structural & Civil Engineering 56,000+ 12
Transportation Technology 33,000+ 18
Water & Wastewater Systems 26,000+ 12
Wire & Cable Technology 35,000+ 12
Wireless Technology 36,000+ 12
Subscriber data as of August 2023
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AUDIENCE

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Display Ads
1.4 Million 2.8 Million 1.82%
AVERAGE CTR FOR
WELCOME ADS/24 MONTHS
MILLION PAGE VIEWS
ACROSS PLATFORMS
UNIQUE VISITORS A MONTH
“GlobalSpec is giving the ability to reach a Global audience
through one channel, I don’t have to go to local publications
and only focus on one market. I can work with Karri and we can
develop a strategy to reach customers …just having that one
contact and reaching a worldwide audience is one of the major
advantages of GlobalSpec.”
George Haubner
VP Sales & Marketing
Dataforth Corporation
AUDIENCE
Display ads on our web properties allow you to
connect with engineers and technical professionals
across multiple industries and disciplines — where they
are searching for critical content, information, tools,
and more.
GlobalSpec offers several advertising solutions that
can accomplish the goals of your marketing campaign,
such as exposing your brand to the right target
audience, shining a spotlight on a product offering,
advertising an editorial piece, and more. With our
robust ad options, you can stand out amongst the
valuable content on our site while also corresponding
with the topics that are relevant to your target audience.
The GlobalSpec Ad Network gives you the
opportunity to deliver your message to a broad, yet
specialized audience across dozens of websites for
just one buy. Run your campaign across our entire
highly-targeted network, or select from one of the
industry-specific channels we have available. You’ll save
time and resources by efficiently reaching this select
audience across many sites with a single buy.

VIDEO CUSTOMER CARE
Webinars
Webinars represent an invaluable asset for
cultivating thought leadership, establishing
credibility, and delivering comprehensive product
insights in an engaging, interactive format.
Partner with GlobalSpec for hands-on project
management expertise, designed to seamlessly
guide you through the entire webinar process.
Along with the webinar’s production, we’ll also
work with you on a multi-channel marketing
campaign to build a list of registrants.
“In terms of total registration and
engagement, GlobalSpec is absolutely
killing it for our webinars.”
Joel Frank
Digital Media Buyer & Strategist
Allen-Bradley/Rockwell Automation
200+ Webinars 61% 73,000+ 93%
57%
OF B2B MARKETERS AND
SALES LEADERS HAVE USED
WEBINARS FOR CONTENT
MARKETING PURPOSES IN
THE LAST 12 MONTHS **
OF ENGINEERS
WATCH WEBINARS*
CONTACT LEADS FROM
WEBINARS
CONVERSION RATE FROM
REGISTRANT TO ATTENDEE
IN 2023
AUDIENCE
*2022 State of Marketing to Engineers Report
**2023 Manufacturing Content Marketing Report

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White Paper Promotion
Elevate your content marketing game by transforming it into a lead-generating powerhouse.
We’ll assist you in delivering the precise information your target audience craves while
establishing your authority as a thought leader. Let us help you unleash your content’s
potential and connect it with the right audience.
Designed specifically for industrial marketers who’ve crafted valuable content but seek the
perfect conduit to reach engineers, our platform offers a solution that brings your content to
the forefront.
Establish Industry Authority. Share your research and invaluable insights with a precisely
targeted audience of engineering professionals actively seeking educational content. Cement
your status as a trusted industry source.
Generate quality leads. Our platform ensures that your content reaches engaged
individuals interested in your offerings. Nurture these leads effectively to drive conversions.
Enhance brand visibility. Amplify the visibility of your company’s products and services by
strategically placing them in front of your ideal audience. Expand your brand presence.
Optimized ROI. Maximize your return on investment by presenting your content within a
contextually relevant environment, ensuring your message resonates with the right people at
the right time.
AUDIENCE
When asked to fill out a form before obtaining
a piece of content, engineers reported
white papers as the most valued option.*
*2022 State of Marketing to Engineers Report

PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT
MARKETING
TARGETED EMAIL
VIDEO CUSTOMER CARE
Content Marketing
GlobalSpec offers a suite of content marketing services that help you
connect to your audience in a way they can relate to—through valuable
industry intelligence.
Our accomplished content services team is comprised of seasoned
technical writers and editors with decades of experience in the
industrial sector. They possess the ability to craft compelling narratives
that not only resonate with your target audience but also understand
strategic topics and tactical issues to sway decision-makers and change
how engineers manage their jobs.
We want our solution to meet your goals. Collaborate with our content
services team to develop your editorial calendar in a way that works
for you. We handle everything from conceptualizing content direction
to writing, production, and project management. Whether you need a
concise article or an in-depth white paper, we’ve got you covered.
Seamless project management. Experience worry-free project
development as we provide you with a dedicated project editor,
technical writer, and an exceptional support team.
Captivating content. Your content piece will be meticulously crafted,
complete with at least one exclusive supporting image, ready for you to
publish and promote as your own.
Precise audience targeting. Your content will be published on one
of our platforms, plus receive editorial placement in at least one
GlobalSpec newsletter.
AUDIENCE
Our brands:Techni-Tool | Jensen Tools
YOUR ROADMAP TO SOLDERING SUPPLIES
An interactive index of essential soldering equipment and terminology

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Video
An overwhelming majority of engineers now rely on video content for their work-related
needs. In fact, a significant portion of industrial marketers attest that video investments
yield their highest returns. Thus, integrating video into your marketing strategy becomes
an essential cornerstone.
Whether you seek to transform existing content into a concise and captivating video or
embark on the creation of a more intricate solution, GlobalSpec is your trusted partner. We
accompany you through every step of the journey, from the initial phases of scriptwriting
and storyboarding to the intricate realms of animation, design, and video production.
Looking for a longer video with a more technical solution? Ask about our basic and custom
video packages.
“It was very well received, it was
well put together, and we have
used it multiple times across a
myriad of other platforms and
our social media efforts as well
as on our own local website. I
would recommend GlobalSpec
all day, every day. They’re a
leader in their industry, they are
king of data and data is really
important in my industry and in
my company. They deliver leads
and lead gen opportunities.
They are ahead of marketing
trends, they stay ahead of
opportunities to really reach out
and serve our audiences where
we need to reach.”
Cami Marsh Page
Global Marketing Manager
ESPEC North America
*2023 Manufacturing Content Marketing Report
90%
57%
96%
OF ENGINEERS WATCH
VIDEOS FOR WORK
PURPOSES
OF INDUSTRIAL MARKETERS SAW
THE LARGEST RETURN FOR THEIR
INVESTMENT FROM VIDEO*
OF INDUSTRIAL MARKETERS
USED VIDEO ASSETS IN THE
LAST 12 MONTHS *
Turnkey video package:
Perfect for introducing a new
product to the market, we will
work with you and coordinate
the production of a 1-minute
video to highlight unique selling
points, form factors, technical
details, etc. Your video will
then be featured in a targeted
newsletter of your choice.
AUDIENCE

VIDEO CUSTOMER CARE
AUDIENCE
Targeted Email
Email marketing is one of the most effective,
value-rich channels available, letting you connect
directly with industrial and electronics decision-
makers like no other medium. GlobalSpec’s
Targeted Email Programs are customizable, so
they’re suitable for nearly any type of marketing
campaign. You pick the audience that you want
to reach, and we’ll deliver your custom message
directly to their inbox.
GlobalSpec Targeted Email Programs
• Single Email Broadcast
• Email Broadcast with Re-Blast
• Multi-Touch Campaign
Maximize your overall campaign engagement
by delivering your message to a custom
audience over the course of several emails, with
subsequent sends determined by the initial
contact’s engagement of the first email.
63%
OF ENGINEERS SAID EMAIL IS
THEIR PREFERRED METHOD OF
CONTACT FROM SUPPLIERS
Choose Your Audience
By Selecting From:
٠ 55 INDUSTRY/APPLICATION AREAS
٠ 16 JOB FUNCTIONS
٠ 5 GEOGRAPHIC REGIONS

VIDEO CUSTOMER CARE
Client Services/Customer Care
Real-Time Reporting and Optimization
It’s not enough to deliver the right audience and digital media
strategies that allow you to grow your business. GlobalSpec
also understands the need for dedicated support to ensure
your success in today’s competitive digital marketplace.
GlobalSpec’s comprehensive measurement tools allow you
to review your campaign performance in real-time. Using our
reporting dashboard, you can access up-to-date information
about your channels, contacts, inquiries, and engagement—
then adjust your program to achieve the maximum ROI.
Nurture Ready Contacts
Your Client Services dashboard allows you to instantly download
and forward your contacts and inquiries, track your brand
exposure activity, and review your account quickly and easily.
Robust contact information makes proving the ROI of your
marketing programs easier than ever.
Dedicated Customer Support
Our customer care team will partner with you to help get your
program started; you’ll be assigned to a rep that will assist you
every step of the way to ensure your satisfaction. We keep it
simple so you can quickly benefit from increased visibility and
reach across a variety of innovative branding, awareness, and
engagement solutions.
AUDIENCE

globalspec.com/advertising
For more information about GlobalSpec:
Visit: globalspec.com/advertising
Call: 800-261-2052
Email: sales@globalspec.com
Fax: 518-880-0250
257 Fuller Road
Suite NFE 1100
Albany, NY 12203-3621

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