Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
eCommerce ATM
1. THE ECOMMERCE ATM
Creating a low budget, streamlined ecommerce platform with
interconnected SaaS providers.
2. SHOPPING CART
HUNDREDS OF PLUGINS/PARTNERS
WIDE RANGE OF TEMPLATES
INTEGRATIONS WITH AMAZON AND SHIPWIRE
GREAT CUSTOMER SUPPORT
MARGINAL INVENTORY MANAGEMENT (SEE PLUG-INS)
INTEGRATION WITH XERO (KEY FOR DAILY ACCOUNTING)
#BCN11ATM
3. ACCOUNTING
IT’S NOT MADE BY INTUIT / INEXPENSIVE AT $30/MONTH
WEB/CLOUD BASED
RECEIVES PUSH ORDERS FROM SHOPIFY (CARRY THE ONE)
MANY PLUG-INS FOR CRM, INVENTORY AND SPECIALIZED
INDUSTRIES
PAYPAL AND BANK INTEGRATION FOR RECONCILIATION
ACCOUNTANT GUEST ACCESS FOR YEAR-END CHORES
FULL FEATURED BALANCE SHEET, P&L, CASH FLOW
#BCN11ATM
4. MERCHANT SERVICES
INEXPENSIVE AT $30/MONTH + 2.75% PER TRANSACTION
CLEARS INTO PAYPAL ACCOUNT IMMEDIATELY
EASILY TRANSFER TO CHECKING ACCOUNT (OR NOT)
ACCEPT ALL MAJOR CREDIT CARDS + PAYPAL
USER NEVER LEAVES THE SITE - KEY FOR SEAMLESS CHECKOUT
WEB BASED INTERFACE FOR REPORTS AND REFUNDS
OPTIONAL SHIPPING AND FULFILLMENT - USPS ONLY
#BCN11ATM
5. FULFILLMENT
INEXPENSIVE AT $10/MONTH
FEEDS TRACKING NUMBER BACK TO SHOPIFY ORDER
DISPLAYS ORDERS TO BE SHIPPED AND CALCULATES POSTAGE
ON THE FLY
BREAK LARGER SHIPMENTS INTO MULTI-CONTANERS
PULLS WEIGHT FROM SHOPIFY INVENTORY VALUES
GENERATES PACKING SLIP AND UPS/FEDEX/USPS LABELS
RETURN LABELS AND REFUNDS BUILT IN AS WELL
#BCN11ATM
6. EMAIL MARKETING
FREE AT ENTRY LEVEL 12K EMAILS PER MONTH
EASY TO MANAGE TEMPLATES
MAILCHIMP + CHIMPIFIED POPULATES YOUR MAIL LIST FROM
CONVERTED ORDERS
SEND CAMPAIGNS AT SPECIFIED TIMES OF DAY
INTEGRATES WITH SOCIAL FB/TWITTER
#BCN11ATM
7. LIVE CHAT ON SITE
INTEGRATES WITH ANY JABBER COMPLIANT MESSENGER
ANSWER PRESSING CUSTOMER QUESTIONS IMMEDIATELY
LOW LATENCY, FEELS LIKE A REAL CHAT INTERACTION
MONITORS THE PAGE THE CUSTOMER IS ON AND SET
WATERMARKS FOR CART VALUE. IM ALERTS WHEN CART IS
OVER $50.
OPTIONALLY WATCH CUSTOMER ACTIVITY AND GUIDE THEM
OVERALL BADASS APP - CSS CUSTOMIZABLE LOOK
#BCN11ATM
8. BEETAILOR FACEBOOK
INTEGRATION
CREATES A NEW TAB ON FB PAGE WITH PRODUCTS
SELECT ALL OR SPECIFIC CATEGORIES
NOT THE PRETTIEST IMPLEMENTATION
RECOMMENDATION MARKETING
#BCN11ATM
9. AFFILIATE BANNERS
SETUP YOUR OWN CUSTOM AFFILIATE PROGRAM
YOUR AFFILIATES CAN EMBED YOUR BANNERS AND EARN A
PERCENTAGE OF THE SALE THAT YOU SET
UNLIMITED TYPES OF LINKS THAT YOU PREDEFINE INCLUDING
HTML, ADWORDS STYLE BLOCKS, CUSTOM GRAPHICS.
USER INTERFACE NEEDS A LITTLE WORK
#BCN11ATM
10. TELL-A-FRIEND MARKETING
HAPPY CUSTOMER RECEIVES AN EMAIL FOR A DISCOUNT IF
THEY SUCCESSFULLY REFER ANOTHER CUSTOMER
REFERRAL PURCHASES AND ORIGINAL CUSTOMER GETS A
COUPON. HOORAY!
SET PERCENTAGE DISCOUNTS, TIMING OF EMAILS
VIRTUALLY A NO BRAINER TO SET UP
#BCN11ATM
18. SUMMARY
SPEED OF IMPLEMENTATION
LOW UPFRONT COSTS
NO UPGRADES TO PERFORM
EXCEPTIONAL SUPPORT ACROSS THE BOARD
NO CUSTOM IMPORT/EXPORT OR RECONCILATION
RELATIVELY HANDS-OFF ON A DAILY BASIS
#BCN11ATM