Your website is open 24 hours a day, 7 days a week, 365 days a year. Think of it as an employee who won’t take time off for a vacation or call in sick. It has the potential to make or break a sale in the blink of an eye. So why are so many websites being neglected and not living up to their potential? There are many different answers to this question, all of which are costing you money if your website is not being properly maintained. This presentation will take you through 10 elements all websites should have. It is not a guaranteed recipe for success, but a list of common elements successful websites have.

1. 10 ELEMENTS
OF A
SUCCESSFUL WEBSITE
Todd Galloway - wildfirecreative.ca - facebook.com/wildfirecreative - twitter.com/wildfirecreate

2. What do you want your website to do?
Who is your target audience?
What do they want to know?
1. GOALS
Todd Galloway - wildfirecreative.ca - facebook.com/wildfirecreative - twitter.com/wildfirecreate

3. Layout
Visual Appeal
Navigation
2. DESIGN
Todd Galloway - wildfirecreative.ca - facebook.com/wildfirecreative - twitter.com/wildfirecreate

4. Make people DO something
‘Buy Now!’
‘Read More’
‘Sign Up’
3. CALL TO ACTION
Todd Galloway - wildfirecreative.ca - facebook.com/wildfirecreative - twitter.com/wildfirecreate

5. Provide the solution to the viewers problem
Text should be in a speaking tone
Use appropriate photos and videos
4. CONTENT
Todd Galloway - wildfirecreative.ca - facebook.com/wildfirecreative - twitter.com/wildfirecreate

6. Place your contact details in a consistent and visible location
Display only the contact details you use
5. CONTACT DETAILS
Todd Galloway - wildfirecreative.ca - facebook.com/wildfirecreative - twitter.com/wildfirecreate

7. Important information on your website
Where people are viewing your website from
How people arrive at your website
Which pages people are viewing on your website
6. ANALYTICS
Todd Galloway - wildfirecreative.ca - facebook.com/wildfirecreative - twitter.com/wildfirecreate

8. Chrome, Firefox, Internet Explorer + Safari
They do not all function the same
Make your website work on as many browsers as possible
7. CROSS-BROWSER COMPATIBILITY
Todd Galloway - wildfirecreative.ca - facebook.com/wildfirecreative - twitter.com/wildfirecreate

9. Exponentially increasing sales
Device specific design increases usability
Keep content short and to the point
8. MOBILE AND TABLET BROWSING
Todd Galloway - wildfirecreative.ca - facebook.com/wildfirecreative - twitter.com/wildfirecreate

10. Unique and descriptive page title
Metadata still important
Image names are indexable
Valid code not mandatory but recommended
9. SEARCH ENGINE OPTIMIZATION
Todd Galloway - wildfirecreative.ca - facebook.com/wildfirecreative - twitter.com/wildfirecreate

11. Interactive element of your online presence
Live communication portal with your customers
Increasingly used in advertising in place of websites
10. SOCIAL MEDIA
Todd Galloway - wildfirecreative.ca - facebook.com/wildfirecreative - twitter.com/wildfirecreate

12. QUESTIONS?
THANK YOU
Todd Galloway - wildfirecreative.ca - facebook.com/wildfirecreative - twitter.com/wildfirecreate