The document discusses three key digital trends for 2016: 1) The rise of augmented reality (AR) and the success of Pokemon Go, which demonstrated AR's potential through its popularity and economic impact. 2) The rise of Instagram Stories, which copied Snapchat's ephemeral story format and appealed to brands. 3) The rise of chatbots, which use artificial intelligence to mimic conversations and transform how users interact with brands through more conversational experiences. The trends highlight new technologies and platforms that shaped digital marketing and consumer behavior in 2016.