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Key Digital THINGS WE DIDN'T SEE COMING BUT REALLY WISH WE DID

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September 2016 I was asked to put together a preview of the 2017 trends doc for an internal presentation. I said no. So instead I wrote this. Lol.

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Key Digital THINGS WE DIDN'T SEE COMING BUT REALLY WISH WE DID

  1. 1. Key Digital Trends for 2016 By Marshall Manson & James Whatley @marshallmanson / @whatleydude An Ogilvy Public Relations and Ogilvy & Mather Advertising collaboration
  2. 2. THING I:
  3. 3. THING I: THE RISE OF AR
  4. 4. THING I: POKEMON GO
  5. 5. THING I: POKÉMON GONE WHERE? ! ! Presenting: ! ! The success of Pokemon Go in three simple charts - ! !
  6. 6. CHART ONE: POKEMON VS TINDER
  7. 7. CHART TWO: POKEMON GO VS MOBILE APPS
  8. 8. CHART THREE: POKEMON GO VS STOCK PRICES
  9. 9. POKÉMON GONE WHERE? ! ! ! ! ! ! ! ! ! AND THAT’S NOT ALL !
  10. 10. POKÉMON GONE WHERE?
  11. 11. POKÉMON GONE WHERE?
  12. 12. POKÉMON GONE WHERE?
  13. 13. POKÉMON GONE WHERE?
  14. 14. POKÉMON GONE WHERE?
  15. 15. THING II:
  16. 16. THING II: INSTAGRAM STORIES
  17. 17. THING II: INSTAGRAM STORIES
  18. 18. THING II: INSTAGRAM STORIES
  19. 19. THING II: INSTAGRAM STORIES
  20. 20. THING II: INSTAGRAM STORIES
  21. 21. THING II: INSTAGRAM STORIES
  22. 22. THING II: INSTAGRAM STORIES
  23. 23. THING II: INSTAGRAM STORIES “Let’s talk about the big thing. Snapchat pioneered a lot of this format. Whole parts of the concept, the implementation, down to the details…”! ! “Totally,” Systrom interrupted me. “They deserve all the credit.”!
  24. 24. THING II: INSTAGRAM STORIES http://adage.com/article/digital/instagram-stories-appeal-snapchat-brands/305317/!
  25. 25. THING III:
  26. 26. THING III: THE RISE OF CHATBOTS
  27. 27. THING III: THE RISE OF CHATBOTS What are Chatbots? ! ! Chatbots are computer programs that mimic conversations using artificial intelligence. ! ! They can transform the way you interact with brands from a series of self-initiated tasks to a quasi-conversation.! ! !
  28. 28. THING III: THE RISE OF CHATBOTS
  29. 29. THING III: THE RISE OF CHATBOTS
  30. 30. THING III: THE RISE OF CHATBOTS
  31. 31. THING III: THE RISE OF CHATBOTS
  32. 32. THING III: THE RISE OF CHATBOTS Bots are an opt-in branded experience in a platform consumers trust! ! In short: ! ! Bots can help make brands more human!
  33. 33. AND THAT’S A WRAP
  34. 34. COMING SOON The 2017 Digital Trends Report ! ! Written by these two shifty characters. ! ! ETA: Dec 2016. ! ! ! Marshall Manson ! @marshallmanson! marshall.manson@ogilvy.com! ! ! James Whatley! @whatleydude! james.whatley@ogilvy.com ! ! ! !

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