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SOCIAL TV, REALLY?

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This talk was given on January 22nd 2013 at Social TV Conference, London. A day of theory, apps, and stats - I was asked to add a dose of realism to the proceedings... Cat. Pigeons. Etc.

Published in: Entertainment & Humor

SOCIAL TV, REALLY?

  1. 1. SOCIAL TV, REALLY?James WhatleySenior Associate Director, Social@OgilvySocial TV ConferenceJan 22nd 2013
  2. 2. THREE AUDIENCES TODAY @whatleydude // #SocialTVConf
  3. 3. BROADCASTERS @whatleydude // #SocialTVConf
  4. 4. AGENCIES @whatleydude // #SocialTVConf
  5. 5. BRANDS @whatleydude // #SocialTVConf
  6. 6. BROADCASTERS: @whatleydude // #SocialTVConf
  7. 7. BROADCASTERS:IS SOCIAL TV ANY GOOD? @whatleydude // #SocialTVConf
  8. 8. IT IS NOT GREAT @whatleydude // #SocialTVConf
  9. 9. REMEMBER THIS? @whatleydude // #SocialTVConf
  10. 10. LOOK!TWITTER ON THE TELLY! @whatleydude // #SocialTVConf
  11. 11. IT’S GREAT, RIGHT? @whatleydude // #SocialTVConf
  12. 12. …RIGHT? @whatleydude // #SocialTVConf
  13. 13. IT’S WRONGTV IS A ONE WAY MEDIUM @whatleydude // #SocialTVConf
  14. 14. TWITTERWALLS ON THE TV? @whatleydude // #SocialTVConf
  15. 15. TWITTERWALLS ON THE TV?WHY DO I CARE? @whatleydude // #SocialTVConf
  16. 16. IT DOESN’T MAKE SENSE @whatleydude // #SocialTVConf
  17. 17. AGENCIES: @whatleydude // #SocialTVConf
  18. 18. AGENCIES:THINK THINGS THROUGH @whatleydude // #SocialTVConf
  19. 19. #DRIVETIME @whatleydude // #SocialTVConf
  20. 20. LOTS OF TWEETS! @whatleydude // #SocialTVConf
  21. 21. DO SOME ANALYSIS @whatleydude // #SocialTVConf
  22. 22. ADD SOME CREATIVE @whatleydude // #SocialTVConf
  23. 23. B A F D HA – STARTB – NIGHTCALLC – THE GIRL ED – QUOTEE – LOVE C GF – ELEVATORG – GRUESOMEH – END @whatleydude // #SocialTVConf
  24. 24. BUT NOBODY DID IT @whatleydude // #SocialTVConf
  25. 25. AND FINALLY @whatleydude // #SocialTVConf
  26. 26. BRANDS: @whatleydude // #SocialTVConf
  27. 27. BRANDS:WHAT IS YOUR OBJECTIVE? @whatleydude // #SocialTVConf
  28. 28. SELL. MORE. STUFF. @whatleydude // #SocialTVConf
  29. 29. PEOPLE AREN’T LOOKINGAT YOUR ADS ANYMORE @whatleydude // #SocialTVConf
  30. 30. CHOOSE YOUR OWNADVENTURE @whatleydude // #SocialTVConf
  31. 31. SHAZAM YOURADVERTISING @whatleydude // #SocialTVConf
  32. 32. SHAZAM YOURADVERTISING @whatleydude // #SocialTVConf
  33. 33. TV TWITTER WALLS SUCK @whatleydude // #SocialTVConf
  34. 34. TV TWITTER WALLS SUCK(WHERE IS THE CONTEXT?) @whatleydude // #SocialTVConf
  35. 35. THINK IT THROUGH @whatleydude // #SocialTVConf
  36. 36. THINK IT THROUGH(MEASURE STUFF) @whatleydude // #SocialTVConf
  37. 37. THINK IT THROUGH(MEASURE STUFF) @whatleydude // #SocialTVConf
  38. 38. SET CLEAR OBJECTIVES @whatleydude // #SocialTVConf
  39. 39. SET CLEAR OBJECTIVES(AND ACHIEVE SOMETHING) @whatleydude // #SocialTVConf
  40. 40. THANK YOU James WhatleySenior Associate Director, Social@Ogilvy Social TV Conference Jan 22nd 2013 @whatleydude // #SocialTVConf

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