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20130111 TU Delft en LinkedIn

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Presentatie over TU Delft en LinkedIn voor de Laga Business Club op 11 januari 2013

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20130111 TU Delft en LinkedIn

  1. 1. LinkedIn 1
  2. 2. Please attribute Willem van Valkenburghttp://willemvanvalkenburg.nl |
  3. 3. Willem van ValkenburgDirector Initiator of TU DelftTU Delft Social Media CaféOpenCourseWareAssistant to the President Manager ofof the OpenCourseWare TU Delft MobileConsortiumProject managerOCW in Europe twitter.com/wfvanvalkenburg slideshare.net/wfvanvalkenburg |
  4. 4. Agenda• TU Delft on Social Media• What is LinkedIn?• Personal Profile• Company on LinkedIn• Tips• Questions | 4
  5. 5. 1. TU Delft on Social Media |
  6. 6. | 6
  7. 7. worldofalumni.tudelft.nl | 7
  8. 8. Social Media Café • Informal • Sharing knowledge • Experts from different parts of the universityhttp://socialmediacafe.weblog.tudelft.nl | 8
  9. 9. 2. What is LinkedIn? |
  10. 10. What is LinkedIn?• On-line business networking portal• Based upon the premise of Six Degrees of Separation • However, LinkedIn uses only three degrees in its model• Can also be used as: • Business e-mail address book • Substitute on-line resume • Professional marketing brochure • Job research tool (bi-directional) … and more. | 10
  11. 11. | 11http://blog.linkedin.com/2013/01/09/linkedin-200-million/
  12. 12. Source: http://wp.me/s1ioD7-53 | 12
  13. 13. 3. Personal Profile |
  14. 14. Your profile• Post a photo• Add workexperience• Includeeducation• Seekrecommendations• Start makingconnections! |
  15. 15. Profile tips• Use your resume as a starting point – but don’t cut and paste• Focus on the benefits you provide to clients• Be sure to include specializations - they help you stand out• Include most professional experience – even if it doesn’t relate to what you do now |
  16. 16. Endorsements | 16
  17. 17. The power of three degrees |
  18. 18. Your Network Power of Three Degrees |
  19. 19. 4. Company on LinkedIn |
  20. 20. Organisational GoalsBusiness Development Brand Marketing Profile Building Alumni Relations Lead Generation Fundraising New Product Launch | 20
  21. 21. Company page | 21
  22. 22. Groups• Personal • Join groups of your interest • Participate in the discussion• Company • Create your own group(s) | 22
  23. 23. TU Delft Alumni Group | 23
  24. 24. Jobs | 24
  25. 25. 5. Tips |
  26. 26. Social networking etiquette• Be professional• Only connect with people you’d recommend• Seek to give rather than to receive• Engage – social networking involves give and take• Don’t divulge client names• Just assume that everything you post online is public• Don’t brag but do self-promote• When in doubt, don’t. |
  27. 27. Questions? facebook.com/TUDelft www.linkedin.com/company/tu-delft twitter.com/tudelft tudelft.nl | 27

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