Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Voettekst van presentatie
LinkedIn training
Session for beginners
How to use LinkedIn professionally, brand
yourself as an...
Introduction - Ayman van Bregt
2 LinkedIn Training
•  Digital Strategist who creates
meaningful digital experiences
betwee...
Overview
•  The social media landscape
•  How to present yourself as a professional on LinkedIn
•  How to build an effecti...
The social media landscape
Media has changed
6 LinkedIn Training
•  Linear
•  Location-bound
•  Limited possibilities
•  Passive
Source:	
  h*ps://fli...
Speed of digital and social media
8 LinkedIn Training
•  Non-linear
•  Location based
•  Indefinite possibilities
•  Passi...
The social media landscape
9 LinkedIn Training
Social technographics (user activity)
10 LinkedIn Training
Inac%ves	
   Spectators	
   Joiners	
   Collectors	
   Cri%cs	
...
90 – 9 – 1 Principle
11 LinkedIn Training
Social media around the world
12 LinkedIn Training
Social media around the world
13 LinkedIn Training
Social media around the world
14 LinkedIn Training
Social media used in the Netherlands
15 LinkedIn Training
Source:	
  h*p://www.newcom.nl/social-­‐media-­‐onderzoek2014	
  
Social media used in business
16 LinkedIn Training
Source:	
  h*p://www.b2bmarkePng.net/knowledgebank/social-­‐media-­‐mar...
Social media and recruitment
17 LinkedIn Training
Source:	
  h*p://www.jobvite.com/wp-­‐content/uploads/2014/10/Jobvite_So...
Social media and recruitment
18 LinkedIn Training
Source:	
  h*p://www.jobvite.com/wp-­‐content/uploads/2014/10/Jobvite_So...
Social media and recruitment
19 LinkedIn Training
Source:	
  h*p://www.jobvite.com/wp-­‐content/uploads/2014/10/Jobvite_So...
Social media and recruitment
20 LinkedIn Training
Source:	
  h*p://www.jobvite.com/wp-­‐content/uploads/2014/10/Jobvite_So...
Social media and LinkedIn recruitment
21 LinkedIn Training
Source:	
  h*p://youtu.be/tu1ugJKXrVM	
  
Social media and LinkedIn recruitment
22 LinkedIn Training
•  LinkedIn takes the centre of Unilever as an employment brand...
Defining social media
‘Social media describes
online tools and
platforms that people
use to share opinions,
insights, expe...
Defining social media
‘Social media describes
online tools and
platforms that people
use to share opinions,
insights, expe...
Shift in marketing
25 LinkedIn Training
Source:	
  h*p://inbound.anchorstl.com/wp-­‐content/uploads/2013/04/inbound-­‐mark...
The zero moment of truth
26 LinkedIn Training
Source:	
  h*p://youtu.be/g40rrWBx2ok	
  
The social media landscape summarized
27 LinkedIn Training
•  Your potential contact decides when to look for information ...
How to present yourself as
a professional on LinkedIn
What is LinkedIn?
29 LinkedIn Training
Source:	
  h*ps://youtu.be/YWp6AN00D_c	
  
Value of LinkedIn
30 LinkedIn Training
LinkedIn can help you:
•  Establish your professional profile and
control one of th...
LinkedIn facts
31 LinkedIn Training
•  347 million users
•  The US accounts for 107 million users
•  Every 2 seconds a new...
The LinkedIn ecosystem
32 LinkedIn Training
Source:	
  h*p://www.webds.com/blog/social-­‐media/the-­‐ecosystem-­‐of-­‐link...
1st, 2nd and 3rd degree connections
33 LinkedIn Training
LinkedIn Groups and Company pages
34 LinkedIn Training
LinkedIn Companies
35 LinkedIn Training
Source:	
  h*p://www.linkedin.com/companies	
  
LinkedIn Companies
36 LinkedIn Training
•  Careers
•  Finding employees
•  Products / Services
LinkedIn Companies
37 LinkedIn Training
Total: > 7,228,000 company pages
•  The Netherlands: > 149,904 company pages
•  Un...
LinkedIn Groups
38 LinkedIn Training
Source:	
  h*p://www.linkedin.com/directory/groups	
  
LinkedIn Groups
39 LinkedIn Training
•  Networking
•  Knowledge sharing
•  Thought leadership
•  Career opportunities
LinkedIn Groups
40 LinkedIn Training
Total: > 2,100,000 groups
•  Dutch: > 83,536 groups
•  English: > 1,697785 groups
•  ...
LinkedIn Jobs
41 LinkedIn Training
Source:	
  h*p://www.linkedin.com/jobs	
  
LinkedIn Jobs
42 LinkedIn Training
•  The Netherlands: 8,000 – 9,000 job positions
•  United Kingdom: 110,000 – 120,000 jo...
LinkedIn News
43 LinkedIn Training
Source:	
  h*p://www.linkedin.com/today	
  
How to present yourself as a professional on
LinkedIn
44 LinkedIn Training
•  LinkedIn is more than an online
resume
LinkedIn profile strength
45 LinkedIn Training
Why a strong profile?
•  Present yourself as a
professional
•  Higher ranki...
LinkedIn profile strength
46 LinkedIn Training
Four levels:
•  Beginner
•  Intermediate (*)
•  Expert (**)
•  All-Star (**...
LinkedIn skills
47 LinkedIn Training
Why add skills?
•  Better visibility on LinkedIn
•  Personal branding
•  Endorsements...
How to build an effective
LinkedIn profile
Making LinkedIn work for you
Optimise
-> Become visible
Consume
-> Be informed
Present
-> Show your
knowledge
49 LinkedIn ...
Optimise – Assignment 1 – Shape your profile
50 LinkedIn Training
Source:	
  h*p://flic.kr/p/ag7QB6	
  
LinkedIn profile optimization tips
51 LinkedIn Training
•  Define yourself as a personal
brand in three words
•  Search fo...
10 steps towards an effective LinkedIn profile
52 LinkedIn Training
•  Profile in multiple languages
•  Company page linke...
10 steps towards an effective LinkedIn profile
53 LinkedIn Training
•  Use the tips in the toolkit to your
advantage
•  Co...
Consume - Tips
54 LinkedIn Training
•  Keep an eye on updates of
relevant LinkedIn contacts
•  Follow LinkedIn Company
pag...
Present - Tips
55 LinkedIn Training
•  Identify the top 10 desired
persons in your network (use
the results of assignment ...
Using LinkedIn for networking
activities and job finding
The effect of social networking
57 LinkedIn Training
The effect of social networking
58 LinkedIn Training
Source:	
  h*ps://www.facebook.com/notes/facebook-­‐data-­‐team/anato...
Social media etiquette tips
59 LinkedIn Training
•  Show interest in your network
•  Add value
•  Listen and don’t act too...
Social media etiquette tips
60 LinkedIn Training
Source:	
  h*p://topdogsocialmedia.com/linkedin-­‐ePque*e-­‐infographic/	...
LinkedIn networking tips – Who’s viewed…
61 LinkedIn Training
Source:	
  h*ps://www.linkedin.com/wvmx/profile	
  
LinkedIn networking tips – Introductions
62 LinkedIn Training
LinkedIn networking tips – Profile order
63 LinkedIn Training
LinkedIn networking tips – Spelling
64 LinkedIn Training
LinkedIn networking tips – Apps
65 LinkedIn Training
LinkedIn Job Finding - Tips
66 LinkedIn Training
•  Start with a complete and
optimized profile
•  Use the power of the ne...
Questions?
The potential of social media
68 LinkedIn Training
Source:	
  http://youtu.be/F7pYHN9iC9I	
  
Getting started with LinkedIn
69 LinkedIn Training
•  A complete profile with relevant keywords makes you stand out
more a...
Contact information
70 LinkedIn Training
•  Slides available via:
http://www.slideshare.net/nsma
•  E-mail: ayman@nsma.nl
...
TIAS - LinkedIn Training - MSc beginners
TIAS - LinkedIn Training - MSc beginners
TIAS - LinkedIn Training - MSc beginners
Upcoming SlideShare
Loading in …5
×

TIAS - LinkedIn Training - MSc beginners

1,774 views

Published on

TIAS LinkedIn training for full-time MBA students in Tilburg

As a social media platform for businesses and networking LinkedIn has never been stronger. With 2 new members joining every second of every day, it is no surprise that businesses in both the public and private sector are keen to capitalize on the world of connections that LinkedIn can offer.

Furthermore, LinkedIn have been active in their enhancement of site facilities. Once seen as the favored tool of choice by recruitment agencies or job seekers (and indeed still is), the site is now capable of providing a superb service for finding, targeting and addressing your potential employees and vacancies. This workshop is about how you use LinkedIn professionally, brand yourself as an authority and use it effectively to find a job.

LinkedIn Training Course Content
- The current social media “landscape”; LinkedIn trends;
- How to present yourself as a professional on LinkedIn;
- How do I build an effective and efficient LinkedIn-profile?
- Using LinkedIn for networking activities and job finding; how to collect and share information?

Published in: Education
  • Be the first to comment

  • Be the first to like this

TIAS - LinkedIn Training - MSc beginners

  1. 1. Voettekst van presentatie LinkedIn training Session for beginners How to use LinkedIn professionally, brand yourself as an authority and use it to effectively find a job. Ayman van Bregt March 13, 2015
  2. 2. Introduction - Ayman van Bregt 2 LinkedIn Training •  Digital Strategist who creates meaningful digital experiences between companies and customers •  Co-founder NSMA (Dutch Social Media Academy) •  http://about.me/aymanvanbregt •  Twitter: @aymanvanbregt
  3. 3. Overview •  The social media landscape •  How to present yourself as a professional on LinkedIn •  How to build an effective LinkedIn profile •  Using LinkedIn for networking activities and job finding N.B. Slides are available via http://www.slideshare.net/nsma 3 LinkedIn Training
  4. 4. The social media landscape
  5. 5. Media has changed 6 LinkedIn Training •  Linear •  Location-bound •  Limited possibilities •  Passive Source:  h*ps://flic.kr/p/8w5ywj  
  6. 6. Speed of digital and social media 8 LinkedIn Training •  Non-linear •  Location based •  Indefinite possibilities •  Passive and active (always on) Source:h*p://flic.kr/p/8nNBUK  
  7. 7. The social media landscape 9 LinkedIn Training
  8. 8. Social technographics (user activity) 10 LinkedIn Training Inac%ves   Spectators   Joiners   Collectors   Cri%cs   Conversa% onalists   Creators   Do  not   use  social   media   View  and   read   web-­‐   content   Have  a   profile  on   a  social   network   site   Collect   web-­‐ content   Respond   to  web-­‐ content     Post   social   media   content   Produce   web-­‐ content  
  9. 9. 90 – 9 – 1 Principle 11 LinkedIn Training
  10. 10. Social media around the world 12 LinkedIn Training
  11. 11. Social media around the world 13 LinkedIn Training
  12. 12. Social media around the world 14 LinkedIn Training
  13. 13. Social media used in the Netherlands 15 LinkedIn Training Source:  h*p://www.newcom.nl/social-­‐media-­‐onderzoek2014  
  14. 14. Social media used in business 16 LinkedIn Training Source:  h*p://www.b2bmarkePng.net/knowledgebank/social-­‐media-­‐markePng/features/infographic-­‐state-­‐b2b-­‐social-­‐media-­‐2013  
  15. 15. Social media and recruitment 17 LinkedIn Training Source:  h*p://www.jobvite.com/wp-­‐content/uploads/2014/10/Jobvite_SocialRecruiPng_Survey2014.pdf  
  16. 16. Social media and recruitment 18 LinkedIn Training Source:  h*p://www.jobvite.com/wp-­‐content/uploads/2014/10/Jobvite_SocialRecruiPng_Survey2014.pdf  
  17. 17. Social media and recruitment 19 LinkedIn Training Source:  h*p://www.jobvite.com/wp-­‐content/uploads/2014/10/Jobvite_SocialRecruiPng_Survey2014.pdf  
  18. 18. Social media and recruitment 20 LinkedIn Training Source:  h*p://www.jobvite.com/wp-­‐content/uploads/2014/10/Jobvite_SocialRecruiPng_Survey2014.pdf  
  19. 19. Social media and LinkedIn recruitment 21 LinkedIn Training Source:  h*p://youtu.be/tu1ugJKXrVM  
  20. 20. Social media and LinkedIn recruitment 22 LinkedIn Training •  LinkedIn takes the centre of Unilever as an employment brand •  Build engagement with communities (dynamic content) •  Using power of Unilever employees •  From proces driven approach to a talent acquisition strategy
  21. 21. Defining social media ‘Social media describes online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other. Social media can take many forms, including text, images, audio and video. Populair social mediums include blogs, message boards, podcasts, wikis and vlogs’ - Dion Hinchcliffe - (2006) ‘Social media are the online conversational channels where your business becomes the de facto source of insight, information and community through interaction and dialogue with your customers and create a slow term bond’ - Mitch Joel - (2010) ‘Media that enables you to express and stimulate social behavior and gives you the opportunity to show interest in key persons’ - Ayman van Bregt - (2012) 23 LinkedIn Training
  22. 22. Defining social media ‘Social media describes online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other. Social media can take many forms, including text, images, audio and video. Populair social mediums include blogs, message boards, podcasts, wikis and vlogs’ - Dion Hinchcliffe - (2006) ‘Social media are the online conversational channels where your business becomes the de facto source of insight, information and community through interaction and dialogue with your customers and create a slow term bond’ - Mitch Joel - (2010) ‘Media that enables you to express and stimulate social behavior and gives you the opportunity to show interest in key persons’ - Ayman van Bregt - (2012) 24 LinkedIn Training FuncPon   Value   Behavior  
  23. 23. Shift in marketing 25 LinkedIn Training Source:  h*p://inbound.anchorstl.com/wp-­‐content/uploads/2013/04/inbound-­‐markePng-­‐image.jpg  
  24. 24. The zero moment of truth 26 LinkedIn Training Source:  h*p://youtu.be/g40rrWBx2ok  
  25. 25. The social media landscape summarized 27 LinkedIn Training •  Your potential contact decides when to look for information and via which channel. The challenge is to be visible with the right information the moment the person starts searching.
  26. 26. How to present yourself as a professional on LinkedIn
  27. 27. What is LinkedIn? 29 LinkedIn Training Source:  h*ps://youtu.be/YWp6AN00D_c  
  28. 28. Value of LinkedIn 30 LinkedIn Training LinkedIn can help you: •  Establish your professional profile and control one of the top search results for your name. •  Build and maintain a broader network of professionals you can trust. •  Find and reconnect with colleagues and classmates. •  Learn about other companies. •  Leverage powerful tools to find and reach the people you need. •  Tap into the knowledge of your network. •  Discover new opportunities.
  29. 29. LinkedIn facts 31 LinkedIn Training •  347 million users •  The US accounts for 107 million users •  Every 2 seconds a new member joins LinkedIn •  LinkedIn has 187 million unique monthly visitors •  LinkedIn has users in 200 countries and territories •  In 2014 there were over 6 billion searches
  30. 30. The LinkedIn ecosystem 32 LinkedIn Training Source:  h*p://www.webds.com/blog/social-­‐media/the-­‐ecosystem-­‐of-­‐linkedin/  
  31. 31. 1st, 2nd and 3rd degree connections 33 LinkedIn Training
  32. 32. LinkedIn Groups and Company pages 34 LinkedIn Training
  33. 33. LinkedIn Companies 35 LinkedIn Training Source:  h*p://www.linkedin.com/companies  
  34. 34. LinkedIn Companies 36 LinkedIn Training •  Careers •  Finding employees •  Products / Services
  35. 35. LinkedIn Companies 37 LinkedIn Training Total: > 7,228,000 company pages •  The Netherlands: > 149,904 company pages •  United Kingdom: > 691,617 company pages •  United States: > 2,949,099 company pages
  36. 36. LinkedIn Groups 38 LinkedIn Training Source:  h*p://www.linkedin.com/directory/groups  
  37. 37. LinkedIn Groups 39 LinkedIn Training •  Networking •  Knowledge sharing •  Thought leadership •  Career opportunities
  38. 38. LinkedIn Groups 40 LinkedIn Training Total: > 2,100,000 groups •  Dutch: > 83,536 groups •  English: > 1,697785 groups •  Finance: > 16,901 groups •  Marketing: > 58,715 groups •  Change management: > 1,475 groups
  39. 39. LinkedIn Jobs 41 LinkedIn Training Source:  h*p://www.linkedin.com/jobs  
  40. 40. LinkedIn Jobs 42 LinkedIn Training •  The Netherlands: 8,000 – 9,000 job positions •  United Kingdom: 110,000 – 120,000 job positions •  United States: 1,900,000 – 2,000,000 job positions
  41. 41. LinkedIn News 43 LinkedIn Training Source:  h*p://www.linkedin.com/today  
  42. 42. How to present yourself as a professional on LinkedIn 44 LinkedIn Training •  LinkedIn is more than an online resume
  43. 43. LinkedIn profile strength 45 LinkedIn Training Why a strong profile? •  Present yourself as a professional •  Higher ranking in search results
  44. 44. LinkedIn profile strength 46 LinkedIn Training Four levels: •  Beginner •  Intermediate (*) •  Expert (**) •  All-Star (***)
  45. 45. LinkedIn skills 47 LinkedIn Training Why add skills? •  Better visibility on LinkedIn •  Personal branding •  Endorsements •  Recruiters can search for them easily
  46. 46. How to build an effective LinkedIn profile
  47. 47. Making LinkedIn work for you Optimise -> Become visible Consume -> Be informed Present -> Show your knowledge 49 LinkedIn Training
  48. 48. Optimise – Assignment 1 – Shape your profile 50 LinkedIn Training Source:  h*p://flic.kr/p/ag7QB6  
  49. 49. LinkedIn profile optimization tips 51 LinkedIn Training •  Define yourself as a personal brand in three words •  Search for these words on LinkedIn •  Analyze the top 5 - 10 profiles and learn how to improve your profile •  Monitor improvement with information and statistics of how often you show up in searches
  50. 50. 10 steps towards an effective LinkedIn profile 52 LinkedIn Training •  Profile in multiple languages •  Company page linked to working experiences •  Extensive description with working experiences •  Visual content •  Contact information •  Profile picture •  Headline •  Personalized profile url •  Summary •  Skills & expertise
  51. 51. 10 steps towards an effective LinkedIn profile 53 LinkedIn Training •  Use the tips in the toolkit to your advantage •  Compare yourself with your classmates
  52. 52. Consume - Tips 54 LinkedIn Training •  Keep an eye on updates of relevant LinkedIn contacts •  Follow LinkedIn Company pages of desired companies •  Join LinkedIn Groups that revolve around the desired companies, desired functions and desired topics
  53. 53. Present - Tips 55 LinkedIn Training •  Identify the top 10 desired persons in your network (use the results of assignment 2) •  Research the interests of your top 10 list •  Align your knowledge with the identified interests
  54. 54. Using LinkedIn for networking activities and job finding
  55. 55. The effect of social networking 57 LinkedIn Training
  56. 56. The effect of social networking 58 LinkedIn Training Source:  h*ps://www.facebook.com/notes/facebook-­‐data-­‐team/anatomy-­‐of-­‐facebook/10150388519243859  
  57. 57. Social media etiquette tips 59 LinkedIn Training •  Show interest in your network •  Add value •  Listen and don’t act too defensive when you get criticized •  Send a personal note when inviting people into your network There’s no wrong or right but… •  Decide how you want to use it (personal and / or business) •  Use your common sense •  Manage expectations •  Be transparent
  58. 58. Social media etiquette tips 60 LinkedIn Training Source:  h*p://topdogsocialmedia.com/linkedin-­‐ePque*e-­‐infographic/  
  59. 59. LinkedIn networking tips – Who’s viewed… 61 LinkedIn Training Source:  h*ps://www.linkedin.com/wvmx/profile  
  60. 60. LinkedIn networking tips – Introductions 62 LinkedIn Training
  61. 61. LinkedIn networking tips – Profile order 63 LinkedIn Training
  62. 62. LinkedIn networking tips – Spelling 64 LinkedIn Training
  63. 63. LinkedIn networking tips – Apps 65 LinkedIn Training
  64. 64. LinkedIn Job Finding - Tips 66 LinkedIn Training •  Start with a complete and optimized profile •  Use the power of the network (recommendations and referrals) •  Use the right apps •  Use the ‘save search’ options
  65. 65. Questions?
  66. 66. The potential of social media 68 LinkedIn Training Source:  http://youtu.be/F7pYHN9iC9I  
  67. 67. Getting started with LinkedIn 69 LinkedIn Training •  A complete profile with relevant keywords makes you stand out more and contributes to get better found by recruiters on LinkedIn •  Keep in touch with connections and expand your network •  Participate in groups and get noticed by recruiters and professionals •  Find relevant jobs and apply •  Follow companies to stay up to date •  Strengthen your personal brand with LinkedIn Endorsements
  68. 68. Contact information 70 LinkedIn Training •  Slides available via: http://www.slideshare.net/nsma •  E-mail: ayman@nsma.nl •  LinkedIn: http://linkd.in/nsma •  Twitter: @aymanvanbregt & @nsma_

×