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TIAS - LinkedIn training - MSc advanced

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TIAS LinkedIn training for full-time MBA students in Tilburg

As a social media platform for businesses and networking LinkedIn has never been stronger. With 2 new members joining every second of every day, it is no surprise that businesses in both the public and private sector are keen to capitalize on the world of connections that LinkedIn can offer.

Furthermore, LinkedIn have been active in their enhancement of site facilities. Once seen as the favored tool of choice by recruitment agencies or job seekers (and indeed still is), the site is now capable of providing a superb service for finding, targeting and addressing your potential employees and vacancies. This workshop is about how you use LinkedIn professionally, brand yourself as an authority and use it effectively to find a job.

LinkedIn Training Course Content
- The current social media “landscape”; LinkedIn trends;
- How to present yourself as a professional on LinkedIn;
- How do I build an effective and efficient LinkedIn-profile?
- Using LinkedIn for networking activities and job finding; how to collect and share information?

Published in: Business
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TIAS - LinkedIn training - MSc advanced

  1. 1. Voettekst van presentatie LinkedIn training Session for advanced How to use LinkedIn professionally, brand yourself as an authority and use it to effectively find a job. Ayman van Bregt March 13, 2015
  2. 2. Introduction - Ayman van Bregt 2 LinkedIn Training •  Digital Strategist who creates meaningful digital experiences between companies and customers •  Co-founder NSMA (Dutch Social Media Academy) •  http://about.me/aymanvanbregt •  Twitter: @aymanvanbregt
  3. 3. Overview •  The social media landscape •  How to present yourself as a professional on LinkedIn •  How to build an effective LinkedIn profile •  Using LinkedIn for networking activities and job finding N.B. Slides are available via http://www.slideshare.net/nsma 3 LinkedIn Training
  4. 4. The social media landscape
  5. 5. Media has changed 6 LinkedIn Training •  Linear •  Location-bound •  Limited possibilities •  Passive Source:  h*ps://flic.kr/p/8w5ywj  
  6. 6. Speed of digital and social media 8 LinkedIn Training •  Non-linear •  Location based •  Indefinite possibilities •  Passive and active (always on) Source:h*p://flic.kr/p/8nNBUK  
  7. 7. The social media landscape 9 LinkedIn Training
  8. 8. Social technographics (user activity) 10 LinkedIn Training Inac%ves   Spectators   Joiners   Collectors   Cri%cs   Conversa% onalists   Creators   Do  not   use  social   media   View  and   read   web-­‐   content   Have  a   profile  on   a  social   network   site   Collect   web-­‐ content   Respond   to  web-­‐ content     Post   social   media   content   Produce   web-­‐ content  
  9. 9. 90 – 9 – 1 Principle 11 LinkedIn Training
  10. 10. Social media around the world 12 LinkedIn Training
  11. 11. Social media around the world 13 LinkedIn Training
  12. 12. Social media around the world 14 LinkedIn Training
  13. 13. Social media used in the Netherlands 15 LinkedIn Training Source:  h*p://www.newcom.nl/social-­‐media-­‐onderzoek2014  
  14. 14. Social media used in business 16 LinkedIn Training Source:  h*p://www.b2bmarkePng.net/knowledgebank/social-­‐media-­‐markePng/features/infographic-­‐state-­‐b2b-­‐social-­‐media-­‐2013  
  15. 15. Social media and recruitment 17 LinkedIn Training Source:  h*p://www.jobvite.com/wp-­‐content/uploads/2014/10/Jobvite_SocialRecruiPng_Survey2014.pdf  
  16. 16. Social media and recruitment 18 LinkedIn Training Source:  h*p://www.jobvite.com/wp-­‐content/uploads/2014/10/Jobvite_SocialRecruiPng_Survey2014.pdf  
  17. 17. Social media and recruitment 19 LinkedIn Training Source:  h*p://www.jobvite.com/wp-­‐content/uploads/2014/10/Jobvite_SocialRecruiPng_Survey2014.pdf  
  18. 18. Social media and recruitment 20 LinkedIn Training Source:  h*p://www.jobvite.com/wp-­‐content/uploads/2014/10/Jobvite_SocialRecruiPng_Survey2014.pdf  
  19. 19. Social media and LinkedIn recruitment 21 LinkedIn Training Source:  h*p://youtu.be/tu1ugJKXrVM  
  20. 20. Social media and LinkedIn recruitment 22 LinkedIn Training •  LinkedIn takes the centre of Unilever as an employment brand •  Build engagement with communities (dynamic content) •  Using power of Unilever employees •  From proces driven approach to a talent acquisition strategy
  21. 21. Defining social media ‘Social media describes online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other. Social media can take many forms, including text, images, audio and video. Populair social mediums include blogs, message boards, podcasts, wikis and vlogs’ - Dion Hinchcliffe - (2006) ‘Social media are the online conversational channels where your business becomes the de facto source of insight, information and community through interaction and dialogue with your customers and create a slow term bond’ - Mitch Joel - (2010) ‘Media that enables you to express and stimulate social behavior and gives you the opportunity to show interest in key persons’ - Ayman van Bregt - (2012) 23 LinkedIn Training
  22. 22. Defining social media ‘Social media describes online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other. Social media can take many forms, including text, images, audio and video. Populair social mediums include blogs, message boards, podcasts, wikis and vlogs’ - Dion Hinchcliffe - (2006) ‘Social media are the online conversational channels where your business becomes the de facto source of insight, information and community through interaction and dialogue with your customers and create a slow term bond’ - Mitch Joel - (2010) ‘Media that enables you to express and stimulate social behavior and gives you the opportunity to show interest in key persons’ - Ayman van Bregt - (2012) 24 LinkedIn Training FuncPon   Value   Behavior  
  23. 23. Shift in marketing 25 LinkedIn Training Source:  h*p://inbound.anchorstl.com/wp-­‐content/uploads/2013/04/inbound-­‐markePng-­‐image.jpg  
  24. 24. The zero moment of truth 26 LinkedIn Training Source:  h*p://youtu.be/g40rrWBx2ok  
  25. 25. The social media landscape summarized 27 LinkedIn Training •  Your potential contact decides when to look for information and via which channel. The challenge is to be visible with the right information the moment the person starts searching.
  26. 26. How to present yourself as a professional on LinkedIn
  27. 27. What is LinkedIn? 29 LinkedIn Training Source:  h*ps://youtu.be/YWp6AN00D_c  
  28. 28. Value of LinkedIn 30 LinkedIn Training LinkedIn can help you: •  Establish your professional profile and control one of the top search results for your name. •  Build and maintain a broader network of professionals you can trust. •  Find and reconnect with colleagues and classmates. •  Learn about other companies. •  Leverage powerful tools to find and reach the people you need. •  Tap into the knowledge of your network. •  Discover new opportunities.
  29. 29. LinkedIn facts 31 LinkedIn Training •  347 million users •  The US accounts for 107 million users •  Every 2 seconds a new member joins LinkedIn •  LinkedIn has 187 million unique monthly visitors •  LinkedIn has users in 200 countries and territories •  In 2014 there were over 6 billion searches
  30. 30. The LinkedIn ecosystem 32 LinkedIn Training Source:  h*p://www.webds.com/blog/social-­‐media/the-­‐ecosystem-­‐of-­‐linkedin/  
  31. 31. 1st, 2nd and 3rd degree connections 33 LinkedIn Training
  32. 32. LinkedIn Groups and Company pages 34 LinkedIn Training
  33. 33. LinkedIn Companies 35 LinkedIn Training Source:  h*p://www.linkedin.com/companies  
  34. 34. LinkedIn Companies 36 LinkedIn Training •  Careers •  Finding employees •  Products / Services
  35. 35. LinkedIn Companies 37 LinkedIn Training Total: > 7,228,000 company pages •  The Netherlands: > 149,904 company pages •  United Kingdom: > 691,617 company pages •  United States: > 2,949,099 company pages
  36. 36. LinkedIn Groups 38 LinkedIn Training Source:  h*p://www.linkedin.com/directory/groups  
  37. 37. LinkedIn Groups 39 LinkedIn Training •  Networking •  Knowledge sharing •  Thought leadership •  Career opportunities
  38. 38. LinkedIn Groups 40 LinkedIn Training Total: > 2,100,000 groups •  Dutch: > 83,536 groups •  English: > 1,697785 groups •  Finance: > 16,901 groups •  Marketing: > 58,715 groups •  Change management: > 1,475 groups
  39. 39. LinkedIn Jobs 41 LinkedIn Training Source:  h*p://www.linkedin.com/jobs  
  40. 40. LinkedIn Jobs 42 LinkedIn Training •  The Netherlands: 8,000 – 9,000 job positions •  United Kingdom: 110,000 – 120,000 job positions •  United States: 1,900,000 – 2,000,000 job positions
  41. 41. LinkedIn News 43 LinkedIn Training Source:  h*p://www.linkedin.com/today  
  42. 42. How to present yourself as a professional on LinkedIn 44 LinkedIn Training •  LinkedIn is more than an online resume
  43. 43. LinkedIn profile strength 45 LinkedIn Training Why a strong profile? •  Present yourself as a professional •  Higher ranking in search results
  44. 44. LinkedIn profile strength 46 LinkedIn Training Four levels: •  Beginner •  Intermediate (*) •  Expert (**) •  All-Star (***)
  45. 45. LinkedIn skills 47 LinkedIn Training Why add skills? •  Better visibility on LinkedIn •  Personal branding •  Endorsements •  Recruiters can search for them easily
  46. 46. How to build an effective LinkedIn profile
  47. 47. Making LinkedIn work for you Optimise -> Become visible Consume -> Be informed Present -> Show your knowledge 49 LinkedIn Training
  48. 48. Optimise – Assignment 1 – Shape your profile 50 LinkedIn Training Source:  h*p://flic.kr/p/ag7QB6  
  49. 49. LinkedIn profile optimization tips 51 LinkedIn Training •  Define yourself as a personal brand in three words •  Search for these words on LinkedIn •  Analyze the top 5 - 10 profiles and learn how to improve your profile •  Monitor improvement with information and statistics of how often you show up in searches
  50. 50. 10 steps towards an effective LinkedIn profile 52 LinkedIn Training •  Profile in multiple languages •  Company page linked to working experiences •  Extensive description with working experiences •  Visual content •  Contact information •  Profile picture •  Headline •  Personalized profile url •  Summary •  Skills & expertise
  51. 51. 10 steps towards an effective LinkedIn profile 53 LinkedIn Training •  Use the tips in the toolkit to your advantage •  Compare yourself with your classmates
  52. 52. Consume – Assignment 2 – Map your stakeholders 54 LinkedIn Training Source:  h*p://flic.kr/p/e6v4Jr  
  53. 53. Consume - Tips 55 LinkedIn Training •  Keep an eye on updates of relevant LinkedIn contacts •  Follow LinkedIn Company pages of desired companies •  Join LinkedIn Groups that revolve around the desired companies, desired functions and desired topics
  54. 54. Present - Tips 56 LinkedIn Training •  Identify the top 10 desired persons in your network (use the results of assignment 2) •  Research the interests of your top 10 list •  Align your knowledge with the identified interests
  55. 55. Using LinkedIn for networking activities and job finding
  56. 56. The effect of social networking 58 LinkedIn Training
  57. 57. The effect of social networking 59 LinkedIn Training Source:  h*ps://www.facebook.com/notes/facebook-­‐data-­‐team/anatomy-­‐of-­‐facebook/10150388519243859  
  58. 58. Social media etiquette tips 60 LinkedIn Training •  Show interest in your network •  Add value •  Listen and don’t act too defensive when you get criticized •  Send a personal note when inviting people into your network There’s no wrong or right but… •  Decide how you want to use it (personal and / or business) •  Use your common sense •  Manage expectations •  Be transparent
  59. 59. Social media etiquette tips 61 LinkedIn Training Source:  h*p://topdogsocialmedia.com/linkedin-­‐ePque*e-­‐infographic/  
  60. 60. LinkedIn networking tips – Who’s viewed… 62 LinkedIn Training Source:  h*ps://www.linkedin.com/wvmx/profile  
  61. 61. LinkedIn networking tips – Introductions 63 LinkedIn Training
  62. 62. LinkedIn networking tips – Profile order 64 LinkedIn Training
  63. 63. LinkedIn networking tips – Spelling 65 LinkedIn Training
  64. 64. LinkedIn networking tips – Apps 66 LinkedIn Training
  65. 65. LinkedIn Job Finding - Tips 67 LinkedIn Training •  Start with a complete and optimized profile •  Use the power of the network (recommendations and referrals) •  Use the right apps •  Use the ‘save search’ options
  66. 66. Master your search skills to find a job 68 LinkedIn Training Source:  h*p://youtu.be/7Dt3WJzGorU  
  67. 67. Questions?
  68. 68. The potential of social media 70 LinkedIn Training Source:  http://youtu.be/F7pYHN9iC9I  
  69. 69. Getting started with LinkedIn 71 LinkedIn Training •  A complete profile with relevant keywords makes you stand out more and contributes to get better found by recruiters on LinkedIn •  Keep in touch with connections and expand your network •  Participate in groups and get noticed by recruiters and professionals •  Find relevant jobs and apply •  Follow companies to stay up to date •  Strengthen your personal brand with LinkedIn Endorsements
  70. 70. Contact information 72 LinkedIn Training •  Slides available via: http://www.slideshare.net/nsma •  E-mail: ayman@nsma.nl •  LinkedIn: http://linkd.in/nsma •  Twitter: @aymanvanbregt & @nsma_

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