3. GOAL
Giving information to
people about home and
living
SUCCESS
MEASURE
• Number of blog hits
• Comments
• Visitors to website
• Number of partnership
4. Eavesdropping
• Friends/comments
• Who they follow
• Who follows them
• Blog & social media comments
• Incoming links
(google.com/webmasters/tools)
KNOW YOUR
COMPETITION
Research
• Googling
• Google Alerts
• Social Medias
• Linkedin
• On-site search FIND THE GAPS AND OPPORTUNITIES
5. KNOW YOUR
AUDIENCES
Enhanced
• Online behaviour
• What sites the visit
• Conversation
• What they say
• What they share
Traditional
• Age
• Gender
• Income
• Profession
• etc
6. DISCOVER
WHAT THEY NEED
1. Entry keywords
2. Keywords related to website
3. Trending topics
4. What audience say and share
5. etc
TOOLS
YOU CAN USE
1. Google Adwords Keyword Tool
2. Google Alerts
3. Google advanced search
4. Monitter
5. etc