Presentation blogger outreach tools

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Presentation blogger outreach tools

  1. 1. Blogger Outreach Tools
  2. 2. Blogger Outreach Tools • Re-cap previous workshop • Tools for finding prospects - search engine - social media • Tools for pitching
  3. 3. Quick recap • Why Blogger Outreach? • Plan 1. Find Your Niches 2. Research 3. [Engage] Pitch 4. Track
  4. 4. Prospects via search engine • People have done the work for you! • “Top 10 fashion blogs” • “Fashion blog list”
  5. 5. A list of blogs can sometimes be found….on a blog
  6. 6. Most likely a mix of keyword..
  7. 7. Quotations “ “
  8. 8. inurl:
  9. 9. Specific domain (.nl)
  10. 10. intitle:
  11. 11. Or combine… Examples “write for us” “guest blog requirements” “trade publication”
  12. 12. intext:
  13. 13. Advanced search  Blog search  Search tools  Language settings  Incognito window
  14. 14. Social media as a tool  Finding influential people  Different topics and niches Why? Social is becoming more important They probably have a blog They can reach a big audience
  15. 15. Twitter
  16. 16. www.followerwonk.com
  17. 17. Twellow
  18. 18. Klout
  19. 19. Linkedin
  20. 20. Google+ www.findpeopleonplus.com
  21. 21. Outreach networks / Guest blog opportunities • There are loads! • www.blogdash.com • www.bloggerlinkup.com • www.bloggabase.com • www.myblogguest.com • www.helpareporter.com
  22. 22. Brainstorming for topics  Google search – articles past month/week etc  Google Trends  Foller.me
  23. 23. Pitching tools Canned responses
  24. 24. Follow-up • If the recipient opened the e-mail
  25. 25. • Hopefully this presentation was helpful. There is not one specific way to do Blogger Outreach, but these tools can help to improve the outreach. Every outreach is different, because it involves a different person. It sometimes takes some creativity to make it successful! • Thank you for attending!

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