Discussing Corporate Strategy, Business Strategy and functional strategy. Refer from Strategy Matrix Theory, which developed by Prof. Situ.

1. 1
Strategic Management For Health Care Manager

2. Agenda of Briefing
Part1. What is ''strategy'' and '' strategic
management'‘?
Part2. Pros and Cons of ‘’strategic
management’’:
Part3. Why an organization needs
''strategy'' and ''strategic
management''?

3. Part1. What is ''strategy'' and ''
strategic management'‘?
 Definition:
Drive or shape most of an organization’s
future actions;
 Are not easily changed;
Have the greatest impact on whether those
actions are realized.
 Strategies are patterns of decisions
Myrtle (2010)

4. In other words, strategy is:
In an organization, strategy is the
appearance (posture) and the evolving trace
of the organization (move). In Taiwan’s
scholar, Prof. Situ indicated that strategy
contains:
1. The process of strategic planning.
2. The evolving trace of decision along time span.
3. Review of the performance.
4. The reasons of strategic selection.
5. Actions is controlled by strategy.

5. Mahjong ： A game that clearly
explains strategy
 The players try to achieve an ideal conditionThe players try to achieve an ideal condition
from now in a step by step way .from now in a step by step way .
 Although the ideal condition is determined,Although the ideal condition is determined,
we still have to think when to adjust our goalwe still have to think when to adjust our goal
and when to persist, just like Mahjong.and when to persist, just like Mahjong.
 The above is the logic of strategy, a playerThe above is the logic of strategy, a player
should keep confidence and a proactiveshould keep confidence and a proactive
attitude, thus they can start an positive cycleattitude, thus they can start an positive cycle
to achieve the goals.to achieve the goals.

6. The thinking process of strategy
management
1.Describe the strategy
that we have implemented.
2.Review the performance
3.Find the premises from
external and Internal views
4.Analysis the trend in the
future
5. Describe the future
strategic alternatives
6. Exam the alternatives to
see if the goals can be
achieved
7.Find out and exam the
premises of the alternatives
8.Choose the best
alternative
9.Design the
corresponding action plans

7. Part2. Pros and Cons of ‘’strategic
management’’:
Pros: Cons:
1. With strategy management,
we can align our actions with
our common mission, and
operate our business in clear
blue chart.
2. Strategic management can
provide a detail scan of
external environment and
inventory check in the
organization. In this way, we
can do the right thing and do
things right.
1. In most conditions, the mission
can’t lead the movement
through strategy.
2. The logic of the objectives are
unclear, that results in
strategy becoming unfeasible.
3.Sometimes it’s uneasy to gain
the key point from the
complicated environmental
analysis.
4. We use to simplify the strategy
into several categories, and
ignore the strategy must fit the
diversity of the premises.

8. Part3. Why an organization needs
''strategy'' and ''strategic
management''?
 Influence of strategic management to an
organization:
Let’s take a HSO (health service
organization) for example:
○ The business strategy is planned by the
HSO’s goal, mission, and other premises.
○ The strategy can propel the functional policies
in HR(internal marketing), service
process(international marketing), and
marketing(external marketing).
○ The functional policies lead the HSO moving
toward their goals.

9. 9
BusinessBusiness
StrategyStrategy
Internal
m
arketing
Interactive
marketing
External
Marketing

10. Part3. Why an organization needs
''strategy'' and ''strategic
management''?
 What benefit can our organization gain
by adopting strategic management?
Aiming at
obj ect ive of t he
organizat ion.
Collaborat e and
creat e synergy.
Knowing yourself
and environment .

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~Thank You~~Thank You~