Presentatie WWV14 "Zaken doen via Linkedin" door Marcel Molenaar
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Keynote-presentatie tijdens de Webwinkel Vakdagen 2014: Zaken doen via LinkedIn door Marcel Molenaar (Head of Marketing Solutions Linkedin Benelux )
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Presentatie WWV14 "Zaken doen via Linkedin" door Marcel Molenaar
- 1. Zakendoen via LinkedIn Marcel Molenaar Head of Marketing Solutions Benelux mmolenaar@linkedin.com / @MLNR Jan 22, 2014 ©2012 LinkedIn Corporation. All Rights Reserved.
- 3. The value we bring to business Hire Market Sell Engage the world’s best passive talent Engage most effectively with professionals Engage the world’s decision makers
- 4. Our Mission. Connect the world’s professionals to make them more productive and successful
- 6. faberNovel
- 7. faberNovel
- 8. faberNovel
- 9. The Future of Work 259M+ Members Worldwide 81M+ EMEA 4M+ NL 33%+ Mobile inmaps.linkedinlabs.com
- 10. Hire Engage the world’s best passive talent
- 12. The best candidates for a job are usually already successful in a similar position - perhaps even your competitors and they are usually not "in the market" for a new job.
- 13. ‘Quality of Hire’: Activate Passive Talent 80% of LinkedIn members is ‘passive talent’! 259m+ Members 20% Active 80% Passive Active Candidates Searching for Jobs: Passive Candidates - Your Website - LinkedIn - Job Boards - Building personal brands - Networking - Do not visit jobsites Do their daily jobs ©2013 LinkedIn Corporation. All Rights Reserved. 13
- 15. Content Marketing is our core for members, marketers and LinkedIn 6X More engagement with content vs jobs BRANDS 2.7MM Company Pages Company Updates SlideShare Groups THOUGHT LEADERS 200+ Influencers NEWS 1.3MM Publishers LinkedIn Today PEERS 1.5MM Groups Connections
- 16. We build relationships between brands and the world’s professionals to make them both more successful 16
- 17. Why? Buyers are highly informed, savvy, and demanding 60% Through decision making process First contact with brand Source: CEB, “The Digital Evolution in B2B Marketing”, 2012 17
- 18. How?
- 19. Sell Engage the world’s decision makers
- 20. Best in Social Sellers……. 1. Build a TOP PROFILE Developing a Reputation: Building a strong online reputation that showcases your experience and increases your credibility 2. Develop their NETWORK Building your Network: Developing relationships with people who can share information and provide referrals 3. Gather INTELLIGENCE Gathering Intelligence: Researching social information to prepare for sales conversations 4. Contribute with INSIGHTS Offering Insights: Providing meaningful insights that earn opportunities to engage with and influence contacts 5. Use SOCIAL SOLUTIONS Gain competitive advantage: Use targeted social media engagement and turn cold leads into warm prospects 20
- 23. Thank You Marcel Molenaar Head of Marketing Solutions Benelux www.linkedin.com/in/molenaarm / @MLNR