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Website redesigns, like death and taxes, can only be ignored for so long. When your time comes, how do you prepare and then interpret the resulting value of redesign efforts? How do you maintain the search visibility and organic traffic you already have? Will you be able to compare apples to apples or will other fruit enter into the picture? Barbara, who has helped countless clients preserve their search mojo during a redesign delivers advice on what to measure to prove your success and what to ignore to maintain your sanity. See other presentation that is a handout with the top 10 search/metrics-related things to do when redesigning a site.
First presented at #emetrics San Francisco 2014.