Ses Chicago Video As Direct Response Vehicle

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Direct response through video?

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Ses Chicago Video As Direct Response Vehicle

  1. 1. Direct Response Through Video? Barbara Coll CEO, WebMama.com Inc.
  2. 2. Direct Response <ul><li>Sale, Order, Purchase, Instant Action </li></ul>
  3. 3. Optimize A Video On Your Site Submit A Video Indexed Video?
  4. 4. How Often is Video in the SERP? <ul><li>According to comScore, 38% of searchers received video results in January 2008! </li></ul>
  5. 5. Ranked <ul><li>Under Converting Keywords </li></ul><ul><li>Engines need to decide to show Blended results for that keyword </li></ul><ul><li>Search on YouTube? They need to rank you as well </li></ul>
  6. 8. Google Search Results
  7. 11. Finally Some Direct Response directly to your landing page. Just an extension of current Google ad campaigns – nothing special
  8. 13. Direct Response, Brand, Engagement
  9. 14. If It Goes Viral
  10. 15. Does A Sale Happen?
  11. 16. 100x0 is still 0
  12. 17. <ul><li>WEBMAMA.COM INC. PALO ALTO, CA </li></ul><ul><li>ONLINE MARKETING, SPECIALIZING IN SEARCH </li></ul><ul><li>WWW.WEBMAMA.COM </li></ul><ul><li>BLOG.WEBMAMA.COM </li></ul><ul><li>BARBARA COLL </li></ul><ul><li>[email_address] </li></ul>

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